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Revista Tinerilor Economişti (The Young Economists Journ<strong>al</strong>)organization on the two aspects of organization and individu<strong>al</strong>, and then it will exert aninfluence on organization<strong>al</strong> performance.The impact of organization<strong>al</strong> culture on organization<strong>al</strong> performance can be<strong>de</strong>ci<strong>de</strong>d by the <strong>de</strong>gree of how much main v<strong>al</strong>ues and beliefs of organization is accepted<strong>de</strong>eply and wi<strong>de</strong>ly, its influence can be divi<strong>de</strong>d into three aspects: firstly, cultur<strong>al</strong>direction, it means the accurate <strong>de</strong>gree of how much does organization<strong>al</strong> cultureinfluencing organization's operation direction; Secondly, cultur<strong>al</strong> permeability, it refersto the <strong>de</strong>gree of how much does organization<strong>al</strong> culture is shared by <strong>al</strong>l the members incommon; Thirdly, cultur<strong>al</strong> intensity, that is the <strong>de</strong>gree of how much does the employeesabi<strong>de</strong> by the culture.Source: Zhang X.,”On how organization<strong>al</strong> culture impacts its performance andcompetitiveness, Science Innovation Aca<strong>de</strong>mic Frontier”, Management& Engineering Journ<strong>al</strong>,2008, p. 393Figure no. 1. The mo<strong>de</strong>l of organization<strong>al</strong> culture impacting on organization<strong>al</strong> performanceAs the two important factors that influence organization<strong>al</strong> performance,employee and customer's attitu<strong>de</strong> and behavior are impacted by organization<strong>al</strong> culturein some <strong>de</strong>gree, as figure 1 shows. Organization<strong>al</strong> culture is an effective factor that<strong>de</strong>termines whether the organization can obtain outstan<strong>din</strong>g performance or not, it is aneffective factor that <strong>de</strong>termines organization's response and attitu<strong>de</strong> to particularinci<strong>de</strong>nt and extern<strong>al</strong> change of environment too. Organization<strong>al</strong> culture can influenceorganization<strong>al</strong> performance through employees and customers.4. CONCLUSIONSAlthough there are many meanings of the cultur<strong>al</strong> organization concept, oneaspect is found in <strong>al</strong>l of them, namely the strong impact that organization<strong>al</strong> culture hason performance, on the fin<strong>al</strong> result of the company. Organization<strong>al</strong> culture <strong>al</strong>lows thei<strong>de</strong>ntification and <strong>de</strong>scription of many re<strong>al</strong> elements, of human nature from the firm’slife, with important consequences on the conduct of business. Organization<strong>al</strong> cultureexists regardless of the organization, it is the one “bin<strong>din</strong>g the organization” in a chainof implied significances that provi<strong>de</strong> human specific meanings to <strong>al</strong>l the organization<strong>al</strong>activities and processes. There is di<strong>al</strong>ectic inter<strong>de</strong>pen<strong>de</strong>nce between culture andorganization. The human group is integrated in the basis of the elements of culture, andthrough their help action is regulated and control is carried out on individu<strong>al</strong>s. Cultureshapes the organization; the organization creates its own culture. The study of anorganization’s culture will become increasingly necessary in the future because we154

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