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Business Statistics – Economic InformaticsH0 = There are no differences between men and women in the assessment ofactivities carried out by the local council on local tourism.H0= There are no differences between respondents' age and their opinionregarding the assessment of activities carried out by the local council on local tourism.H0= There are no differences between men and women regarding their opinionabout the importance given to the different possibilities of (re)development of localtourism.H0= There are no differences between respondents' age in terms of their opinionabout the importance given to the different possibilities of (re)development of localtourism.3. METHODOLOGYAmong the sampling ways, the random sampling was chosen because it is thattechnique establishing the sample that means that each unit of the population studied hascertain probability of being included in the sample. 95 The sampling basis necessary forprobability establishment of the sample represents the established population from MalnaşBăi and the validation of the sample was done through a test of comparing differencesbetween percentages. pThe formula of the percentage difference test used is : zobs =p100 pnThe marketing information was obtained through the investigation that wasconducted in 2009. Although we distributed 110 questionnaires, we processed the raw dataobtained from 96 questionnaires because 6 were not returned and 8 of them were not dulyfilled in.4. PRIMARY MARKETING DATA ANALYSIS4.1 MANN-WHITNEY AND KRUSKAL WALLIS ASSUMPTIONS ANALYSIS(1). H0= There are no differences between men and women in the assessment ofthe activities carried out by the local council on local tourism.The results obtained with SPSS system are presented below:95 Lefter, C. – Marketing Research. Theory and Applications, Infomarket Publishing House, Braşov,2004. p. 132209
Revista Tinerilor Economişti (The Young Economists Journal)Table no. 1.Sum of ranks obtained for the 2 groupsRanksGender N Mean Rank Sum ofRanksIn your opinion the local council grants dueattention to the development of the resortManWomenTotal42549649.4347.82076.002580.00In this case the subsamples (Table no. 1) are of great sizes, both being higher than 30persons ( n 1= 42 and n2= 54).Table no. 2 Values corresponding to the U testTest statisticsIn your opinion the local councilgrants due attention to thedevelopment of the resortMann-Whitney UWilcoxon WZAsymp. Sig.(2 tailed)a. Grouping variable: GenderIt is noted thatz = - 0. 748 > U / 21095.0002580.000- .748.454z = -1.96 (Table no. 2). Therefore the nullhypothesis is accepted according to which we cannot guarantee a 95% probability thatbetween men and women there is any deference in the assessment of activities carried outby the local council on local tourism.(2). H0= There is no difference between respondents' age and their opinionregarding the assessment of the activities carried out by the local council on local tourism.Table no. 3 Mean ranks in the case of the Kruskal - Wallis testRanksIn your opinion the local council grants dueattention to the development of the resort18-36 years37-55 yearsabove 55TotalAge N Mean RankTable no. 3 contains the size of each group at the level of the sample and the meanranks corresponding to the groups.2The value H = calcin the analysis table (Table no.4) is equal to 6.169 („Chi-Square”)4441119649.2746.0054.73210
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