Inbal Jerusalem Magazine - Inbal Hotel Jerusalem

DesignInstruction in the art of Flower Arranging by Gina EtingLess is More. An example of a modern sculptural line design created by Shlomi Aloni, incorporating dried branches, a few Tulips,Calla lilies and Asparagus fern arranged in a glass container covered with Zebra designed fabric.enthralling flower show!FlowerFrenzyFriday was a foolhardy dayto choose to interview aflorist but that was what thiswriter valiantly attemptedon Rothschild Street inKfar Saba. The shop wasbuzzing with waitingcustomers, and my attemptat an interview turned out atug-of-war - all competingfor the attention of the‘Mor’ the Merrier. Joyful Kfar Saba florist Ilana Moranimatedly describes how people express their feelingsthrough flowers.proprietor, Ilana Mor. It was a battle the customers won.Nevertheless, I managed to learn that Ilana had been inthe business for 25 years, had studied in Holland andItaly, and every year attends a class with a visiting lecturerfrom England, “who keeps us abreast of developmentsand trends in Europe.”What has changed over the years?“Less is more. The preference today is minimalistic;the narrative understated. But you never know whatSpring-Summer 201330tomorrow will bring.Flower arranging is nodifferent to designs ofclothing or cars. What’sin vogue today is passétomorrow.”Looking around at themass of customers inher shop, I remarked,“Clearly, Shabbat is yourbig day?“Yes, but people arealways buying giftsand that’s every day ofthe week. Israelis loveflowers and what betterway to express your feelings than with flowers.”On this score, the writer noticed a man looking around,puzzled as to what to buy or how much to spend. Itreminded the writer of the man who walks into a flowershop and asks:"I'd like some flowers please.""Certainly Sir. What did you have in mind?"He shrugs "Well I'm not sure, I uh, I uh, I uh...""Perhaps I could help. What exactly have you done?"