Annual Report 2010 - Royal New Zealand Ballet

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14 / Annual Report 2010Guiding PrinciplesOur VisionExtraordinary ExperiencesOur MissionTo be a national performing arts organisationof global standingguiding principlesWe will always deliver exceptional performancesWe are dedicated to exceeding expectationsEveryone in this company is on stageNew Zealand’s own, globally acclaimed
Annual Report 2010\ 15Strategic Plan 2010-2012Our Vision: Extraordinary ExperiencesOur Mission: To be a national performing arts organisation ofglobal standing.GOAL 1Artistic GrowthOUTCOME STATEMENTA dance company that issought after by artists andaudiencesTo be a company capableof consistently deliveringexceptional performancesand that attractsoutstanding talent fromaround the worldOutcome Indicators• A company of 36dancers includingmore at principal level• International profileand presence• Quality New ZealandGOAL 2Brand GrowthOUTCOME STATEMENTNew Zealand’s own,globally acclaimedFor New Zealandersto be proud of theirnational ballet company– recognising our artisticstrength, internationalstanding and role inenriching the lives of peopleacross the countryOutcome Indicators• Provide experiencesand opportunities thatmoney can’t buy• Deliver greater thanexpected returnon investment togovernment, sponsorsand supporters• Broader individualdonor base• All seasons andeducation departmentsecurely sponsored• Sponsorshipsuccession plan inplace• Direct fundingfrom governmentmaintained• Growth of DanceExplorer, educationand communityprogrammeGOAL 3Audience GrowthOUTCOME STATEMENTTo perform in front of moreNew ZealandersTo increase our boxoffice revenue throughattracting greater numbersand building a morecomprehensive touringcircuitOutcome Indicators• Audience growth of20%• Deliver greater returnfrom marketingexpenditure• Develop profile inAuckland market
Page 3 and 4: Annual Report 2010\ 1Chair’s Repo
Page 5 and 6: Annual Report 2010\ 3Our family of
Page 8 and 9: 6 / Annual Report 2010For the first
Page 10 and 11: 8 / Annual Report 20102010 SEASONST
Page 12 and 13: 10 / Annual Report 2010Artistic Dir
Page 14 and 15: 12 / Annual Report 2010Catherine Ed
Page 18 and 19: 16 / Annual Report 2010The Year’s
Page 20 and 21: 18 / Annual Report 2010Sponsors and
Page 22 and 23: 20 /Annual Report 2010THE FINANCIAL
Page 24 and 25: 22 /Annual Report 2010THE FINANCIAL
Page 26 and 27: 24 /Annual Report 2010FINANCIAL STA
Page 28 and 29: 26 /Annual Report 2010NOTES TO THE
Page 38 and 39: 36 / Annual Report 2010Appendix 1 -
Page 40 and 41: 38 / Annual Report 2010ProductionPr
Page 42: 40 / Annual Report 2010Royal New Ze

Annual Report 2010 - Royal New Zealand Ballet

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