Annual Report 2010 - Royal New Zealand Ballet
Annual Report 2010 - Royal New Zealand Ballet
Annual Report 2010 - Royal New Zealand Ballet
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<strong>Annual</strong> <strong>Report</strong> <strong>2010</strong>\ 15Strategic Plan <strong>2010</strong>-2012Our Vision: Extraordinary ExperiencesOur Mission: To be a national performing arts organisation ofglobal standing.GOAL 1Artistic GrowthOUTCOME STATEMENTA dance company that issought after by artists andaudiencesTo be a company capableof consistently deliveringexceptional performancesand that attractsoutstanding talent fromaround the worldOutcome Indicators• A company of 36dancers includingmore at principal level• International profileand presence• Quality <strong>New</strong> <strong>Zealand</strong>GOAL 2Brand GrowthOUTCOME STATEMENT<strong>New</strong> <strong>Zealand</strong>’s own,globally acclaimedFor <strong>New</strong> <strong>Zealand</strong>ersto be proud of theirnational ballet company– recognising our artisticstrength, internationalstanding and role inenriching the lives of peopleacross the countryOutcome Indicators• Provide experiencesand opportunities thatmoney can’t buy• Deliver greater thanexpected returnon investment togovernment, sponsorsand supporters• Broader individualdonor base• All seasons andeducation departmentsecurely sponsored• Sponsorshipsuccession plan inplace• Direct fundingfrom governmentmaintained• Growth of DanceExplorer, educationand communityprogrammeGOAL 3Audience GrowthOUTCOME STATEMENTTo perform in front of more<strong>New</strong> <strong>Zealand</strong>ersTo increase our boxoffice revenue throughattracting greater numbersand building a morecomprehensive touringcircuitOutcome Indicators• Audience growth of20%• Deliver greater returnfrom marketingexpenditure• Develop profile inAuckland market
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