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The value of our Brand

WHY TAGLIATELLA IS AN EXCELLENT PROPOSITION? 4- THE VALUE OF EXPERIENCE 5- THE VALUE OF A WINNING PRODUCT 5- THE VALUE OF PROFESSIONALISM 6KEYS TO A UNIQUE PROJECT 8- PROFILE OF OUR FRANCHISEE 9- SUCCESSFUL RECIPES 9- LA TAGLIATELLA SPOTLIGHT 20

WHY TAGLIATELLA ISAN EXCELLENT PROPOSITION?4

THE VALUE OF EXPERIENCELa Tagliatella, is a chain of restaurants specialising in high-quality Italian gastronomy,and part of the AmRest Holding SE (AmRest, WSE) business group, the largestoperator of independent restaurants in Central and Eastern Europe with more than700 restaurants in the Casual Dining and Quick Service categories in Poland, theCzech Republic, Hungary, Bulgaria, Serbia, Russia, USA, France, Spain, and Germany.La Tagliatella is the result of more than twenty years' experience specialising in thetraditional cuisine of the Italian regions of Piamonte, Liguria, and Reggio Emilia.Positioned in the “Fine Casual Dining” sector, La Tagliatella is the leading restaurantbrand for company and franchise development in Europe currently with 135 restaurants- and growing - in Spain, Andorra and France. More than 6 million customers lastyear enjoyed the genuine taste of Italia in our restaurants. In 2009 La Tagliatella wasawarded the European Foodservice Summit Concept Award, one of the mostprestigious catering prizes in Europe.THE VALUEOF A WINNING PRODUCTIn the last years, La Tagliatella has set the standard for high-quality Italian food. Ourmenu reflects the concept of traditional creations made with only the best ingredients,including more than 400 combinations of pasta & sauce, antipasti, salads, lasagnas,cannelloni, 20 types of pizza and, of course, exquisite and delicious home-made desserts.5

THE VALUEOF PROFESSIONALISMLa Tagliatella provides its franchisees with know-how backed by more than 20 yearsof highly successful experience in the Italian restaurant sector, which is manifestedin the following aspects:TRADITIONAL AND EXCLUSIVE CREATIONS BY OUR CHEFSOur experienced team works every day to create exclusive recipes that follow timehonoured traditions in pasta, as well as incorporating the latest trends in Italian food.Within this traditional process, our central kitchen has incorporated the latesttechnologies in quality assurance and safety procedures, while guaranteeing themaintenance of the product's natural and traditional characteristics.EXCELLENCE IN SELECTION OF SUPPLIERSAND RAW MATERIALSPuglia, Piemonte, La Liguria, Trentino… Our Purchasing Department covers everycorner of the Italian food landscape to create the best flavours and textures fromtheir origin.From Parmigiano Reggiano cheese, cured in caves for 24 months, to our authenticfocaccia from Genoa, going through our unique mozzarella from buffalo milkelaborated in the region of Campania.6

FULL SUPPORT ASSISTANCE TO THE FRANCHISEEOur goal is to provide the best support and follow-up to our franchisees, helpingthem to optimize performance of their restaurants before, during and after theirinitial opening.A core value of the company is its commitment to supporting its franchises. Thisincludes assistance in sites selection; restaurant layout and design, construction andsystems recommendations; initial training adapted to the experience of the franchisee,providing operating manuals for all the areas of the business; support of the initialopening; on-going operational follow-up on a periodic basis, as well as other services.QUALITY CONTROL ASSURANCEQuality has also been one of the most important goals of the company. This includesexhaustive evaluations of suppliers, microbiological and physical-chemical analysisof our products, as well as controls for traceability and other specific internal qualitycontrol plans.MULTIDISCIPLINARY RESEARCH AND DEVELOPMENTThe R&D department includes a diverse team of professionals, including trainedchefs, pasta makers, “pizzaiolos”, bakers, experts in Mediterranean cuisine, foodtechnologists and process engineers. The team’s goal is to achieve the creation of newrecipes, and signature products, as well as to ensure organoleptic quality of our dishes.OWN WAREHOUSING AND LOGISTICAL SYSTEMSNaturally, through the management of our own distribution system we ensure theoptimal conditions for our products throughout the logistic chain, from our centralkitchen to the restaurant. In this sense, our fleet of trucks runs distribution routesplaced within established time frames based upon the warehousing capacity andneeds of our restaurants.7

KEYSTO A UNIQUE PROJECT8

PROFILEOF OUR FRANCHISEEAs a supportive business partner we are fully dedicated to our franchisees' success.We seek people who are committed and have entrepreneurial spirit and managementand leadership capacities, with or without catering experience, who are passionateabout challenges and dealing with the public, but who at the same time would liketo have the support of a prestigious brand with wide experience in the sector.So, if you have the ability to manage both people and finances, and have a firmcommitment to enter the restaurant sector with your mind set on success, we inviteyou to learn more about this dynamic and successful International Franchiseand to becoming a part of the AmRest Brand Family.SUCCESSFUL RECIPESWe know that the best measure for our success as a franchisor is to learn from theexperiences of franchisees who have a lasting relationship with us.Come along, keep reading and discover THE RECIPES OF SUCCESS ACCORDINGTO OUR FRANCHISEES.9

PRODUCTHIGH-QUALITYRAW MATERIALS“Many customers want to congratulate the chefs andpizzeros…they say that it has been a long time since theyenjoyed authentic Italian cuisine”.Óscar López and Víctor LópezFranchisees in Salamanca10

PRODUCT“Upon opening the menu, you'll see looks of surprise and admiration. It´s not wonder! Where can thecustomer choose from more than 400 combinations of pasta & sauce”.Javier BasarrateFranchisee in BilbaoVARIETY OF DISHESAND FLAVOURS11

DECORWELCOMING AMBIENCE“There are customers who bring their friends to show themthe decor… it’s as if they were showing them their own home”.Leopoldo de la SierraFranchisee in Madrid and Zaragoza12

CUSTOMERUNIVERSAL PROFILEOF THE CUSTOMER“…Families, couples, groups of friends, meals for businessand pleasure...It is a concept that is universal and so wellapplied that it is practically impossible to find a "noncustomer" of La Tagliatella”.Josep CabanesFranchisee in Cornellà de Llobregat13

CUSTOMERHIGH LEVEL OF SATISFACTION“What is most surprising is the high level of satisfaction: once the client tries,the likelihood of return is almost 100%”.Manuel LilloFranchisee in Jaén14

CUSTOMEREXQUISITE SERVICE“Since it is a franchise concept, this emphasis on pamperingthe client initially seems improbable... Then you realize thatit perfectly fits with the quality of the product and decor,as well as the pleasure of sharing a good meal, which isdistinctly of La Tagliatella”.Miguel ÁlvarezFranchisee in La Coruña, Vigo,Orense and Santiago de Compostela15

FRANCHISOR“The franchisor provides you with full service:preparing the product traditionally and servingit with their own fleet; an initial training planis provided to you and a team of advisers willhelp you to optimize operations, results,advertising… the commitment is complete.Raúl IvarsFranchisse in AlicanteFULL SERVICETO THE FRANCHISEE16

FRANCHISORFAST AND SIMPLE OPERATIONS“Operations are very simple and easy. From the IT systems for orders andrequests, to the organization of warehousing and the preparation of dishes.Everything is anticipated to fully optimize the performance of the restaurant”.Ángel Lainez and Emilio LainezFranchisees in Murcia and Almería17

FRANCHISEERIGOROUS COMMITMENTOF THE FRANCHISSE“It is a winning product. What really marks the difference is howthe franchisee manages its restaurant, its customers and its costs”.Encarna AznarFranchisee in Cartagena18

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LA TAGLIATELLA´S GROWTH

LA TAGLIATELLA GROWTHTHE FIGURES TELL THE STORYThe spectacular evolution of La Tagliatella in recent years has made our brandone of the most compelling and profitable in the industry:NUMBER OF CUSTOMERSMore than 6 million clients( 13% calendar year 2011vs. calendar year 2010)NUMBER OF LA TAGLIATELLA RESTAURANTS20% calendar year 2011 vs. calendar year 2010GROWTH IN FIGURESOF OWN AND FRANCHISEE RESTAURANTS14013012011010090807060504030201001985 - 2000 2001 2002 2003 2004 2005 2006 2007 20082009 201020112012(October)

GEOGRAPHIC DISTRIBUTION OF RESTAURANTS BY REGIONPONTEVEDRA (1)LA CORUÑA (2)ASTURIAS (1)VIZCAYA (3)GUIPÚZCOA (2)ÁLAVA (1)NAVARRA (3)ANDORRA (1)ORENSE (1)LA RIOJA (1)GERONA (5)VALLADOLID (1)ZARAGOZA (6)LÉRIDA (2)BARCELONA (35)SALAMANCA (1)TARRAGONA (8)MADRID (29)CASTELLÓN (1)BALEARES (2)VALENCIA (7)ALBACETE (1)CÓRDOBA (1)JAEN (2)SEVILLA (1)GRANADA (1)MÁLAGA (1)ALMERIA (1)MURCIA (3)ALICANTE (3)KÖLN (1)CALAIS (1)LE MANS (2)PAU (1)MONTPELLIER (1)RESTAURANTSAndorra (1)EscaldesÁlava (1)VitoriaAlbacete (1)AlbaceteAlicante (3)Alicante (3)Almería (1)AlmeríaAsturias (1)OviedoBaleares (2)Palma de MallorcaIbizaBarcelona (35)Barcelona (15)BadalonaCastelldefelsCerdanyola del VallèsCornellà de LlobregatGranollersL’Hospitalet de Llobregat (2)IgualadaManresaMataróRubíSabadellSant Cugat del VallèsSanta Coloma de GramenetSitgesTerrasa (2)VicViladecansVilanova i la GeltrúCastellón (1)CastellónCórdoba (1)CórdobaGerona (5)GeronaBlanesFigueresRosasPlaya de AroGranada (1)GranadaGuipúzcoa (2)San Sebastián (2)Jaén (2)JaénLinaresLa Coruña (2)La CoruñaSantiago de CompostelaLa Rioja (1)LogroñoLérida (2)LéridaMollerusaMadrid (29)Madrid (19)AlcobendasAlcorcónArroyomolinosBoadilla del MonteLas RozasLeganésMajadahondaPozuelo de Alarcón (2)San Sebastián de los ReyesMálaga (1)MálagaMurcia (3)MurciaCartagena (2)Navarra (3)Pamplona (2)TudelaOrense (1)OrensePontevedra (1)VigoSalamanca (1)SalamancaSevilla (1)SevillaTarragona (8)Tarragona (3)CambrilsLa PinedaSalouTortosaReusValencia (7)Valencia (4)SaguntoPaternaLa ElianaValladolid (1)ValladolidVizcaya (3)Bilbao (2)GuetxoZaragoza (6)Zaragoza (6)FRANCE (5)CalaisLe Mans (2)MontpellierPauGERMANY (1)Köln

The successful keysof a winning brand

The valueof our brand1What our customers say about our ambiance:· “I love these restaurants!!!! They really make you feelas if you were in Italy! Congratulations.”· “SPECTACULAR! Properly made food, well servedand seasoned.”· “A+, ABSOLUTELY!”· “Congratulations to this chain of restaurants, whichprovides a good price, service and high quality.”· “DIVIIIIIIIIIINE GREAAAAAAAAAT.”· “For me, this is by far the best Italian restaurantchain right now.”La Tagliatella is a restaurant chain focused on high-quality Italian food. Itwas founded in 2001 on the basis of more than two decades of prior specializationin traditional cuisine from the regions of Piemonte, Liguria andReggio Emilia.At the moment, it has more than 135 restaurants in Spain and France, withaggressive plans for growth all over the world including 2012 openings in US,China, India and Germany.In 2009, La Tagliatella was awarded with the European Foodservice SummitHot Concept Award, one of the most renowned prizes in Europe.

The value2of our groupLa Tagliatella belongs to AmRest Holdings SE (AmRest, WSE: EAT), the largest independentrestaurant operator in Central and Eastern Europe. Since 1993, AmRest has been building aportfolio of well recognized power brands such as KFC, Pizza Hut, Burger King, Applebee’sand Starbucks based on solid franchise and joint venture partnerships. Today, AmRest operatesover 650 category leading Quick Service and Casual Dining restaurants in Poland, Czech Republic,Hungary, Bulgaria, Serbia, Russia, US, France, Spain and Germany. Through its “Everythingis Possible” culture, over 21 thousand AmRest employees deliver craveable taste and exceptionalservice at affordable prices every day.

Our concept stems from traditional creations made inour central boutique kitchen from only the best ingredients,including more than 400 combinations of pastasand sauces, antipasti, risottos, salads, meat, lasagnas, cannelloni,pizzas and, of course, exquisite and homemadedesserts and ice creams.Our Product Development Experts visit every cornerof the Italian food landscape to discover the bestflavors, unique ingredients and textures at their origin:from parmigiano reggiano cheese, cured in caves for24 months, to pomodoro tomatos from Naples, not tomention our pasta and pizza wheat, elaborated withtwo different types of grain in order to achieve its specialconsistency and flavor, or bocconcino, our uniquesmooth mozzarella from buffala milk, made accordingto an authentic Italian recipe.

The valueof our product3What our customers say about our quality:· “Every week, unfailingly, we always make room to go and have a dish of goodpasta!!!!!!!!!!!!”· “Fantastic taglierine carbonara :-) Benvenuti to bella Italia.”· “In my opinion, the best papardelle in white truffle sauce I’ve ever had!!! I lovethese restaurants.”· “You´ve got to taste Magret and Tartufina Risotto....Delicious!!!!”· “Quality is good, pizza dough is excellent in my opinion: thin, crispy and tasty.”· “I’m crazy about the Tuscan calzone, but all your dishes are great.”

The valueof our ambiance4What our customers say about our ambiance:· “Beautiful restaurant!”· “This is one of those charming places which cast a spell over you.I can recommend it. A special place to celebrate. MORE!”· “Beautiful premises…”· “Great restaurant, loved it.”· “An exquisite, calm environment.”

Once the customers go through La Tagliatella´s door, they move intoa very special place, with a detailed, warm and welcoming décor thatincorporates classic Italian elements, representing the perfect environmentto enjoy a unique dining experience in good company.

The valueof our customers5More than 6 million* customers visited our restaurants during thelast year…families, couples, groups of friends, business meals orjust for pleasure…It is a concept so universal that it´s practicallyimpossible to find a “non-customer” of La Tagliatella. Moreover,most of our franchisees express their surprise regarding the levelof satisfaction: once the client tries La Tagliatella, the likelihoodof return is extremely high.* Internal source

The valueof the experiencewe offer6

At La Tagliatella, we touch our customers´ heartsevery day……opening our doors wide to welcome them……decorating our home and our tables as we dowhen our most special guests come to visit us……and providing them with the most exquisite serviceto make sure their experience at our restaurantbecomes unforgettable.Because at La Tagliatella, we want to honor ourcustomers.

What our customers say about the experience we offer:· “We had lunch in your restaurant yesterday for the sixthtime and it was just as good. The service was just as nice,quick and attentive for the sixth time. Everything was great.Congratulations.”· “Service was excellent.”· “Congratulations on your wonderful staff. Service was fabulous...Many thanks for the special attention at the restaurantfor my birthday...”· “Service was impeccable.”· “Very good service.”· “I love the CHARMING way in which you treated myparents and me at your restaurant. THANKS!!! I WILLBE BACK!!!”· “Excellent service, too…”

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