Reaching our Consumers: New Media - Unilever

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<strong>Unilever</strong> Digital Roadmap 3. MEASUREMENT Exploit the digital medium to enhance consumer insight, tracking, analytics, optimization and overall ROI ACTIONS
What We Get With These Tools Track share of conversations Listen to conversations Calculate sentiment of conversations Analyze words associated with brands Indentify top influencers Engage with consumers
Page 1 and 2: Unilever Investor Seminar Istanbul
Page 3 and 4: Twin peaks: digitization & globaliz
Page 5 and 6: Entire Industries Upended….
Page 7 and 8: An Altered Family Dynamic Then Now
Page 9 and 10: China has added more users in the l
Page 11 and 12: Developing economies account for 7
Page 13 and 14: WHERE WE WERE
Page 15 and 16: Significant opportunity to accelera
Page 17 and 18: Executives ‘top to top’ to Sili
Page 19 and 20: Living the space:
Page 21 and 22: Unilever Digital Roadmap 1. POEM Ev
Page 23 and 24: 22 Dove Facebook: Where We Were
Page 25 and 26: India Dove page
Page 27: 27 E-Commerce
Page 31 and 32: Unilever Digital Roadmap 4. TECHNOL
Page 33 and 34: Unilever Digital Roadmap 5. ORGANIZ
Page 35: In Summary

Reaching our Consumers: New Media - Unilever

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