Reaching our Consumers: New Media - Unilever

More documents

Recommendations

Info

Measuring Digital ROI, and taking learnings I Can’t Believe It’s Not Butter • Recipes and game • ROI: 3.58 Bertolli Frozen • Display advertising & Online video • ROI: 3.33 Ragu • Video pre-rolls & Facebook advertising • ROI: 3.15 Starbucks Ice Cream • Facebook social advertising • ROI: 2.69
<strong>Unilever</strong> Digital Roadmap 4. TECHNOLOGY PLATFORMS Leverage the digital space to build consumer centric technology platforms across brands & categories and scale regionally/globally ACTIONS
Page 1 and 2: Unilever Investor Seminar Istanbul
Page 3 and 4: Twin peaks: digitization & globaliz
Page 5 and 6: Entire Industries Upended….
Page 7 and 8: An Altered Family Dynamic Then Now
Page 9 and 10: China has added more users in the l
Page 11 and 12: Developing economies account for 7
Page 13 and 14: WHERE WE WERE
Page 15 and 16: Significant opportunity to accelera
Page 17 and 18: Executives ‘top to top’ to Sili
Page 19 and 20: Living the space:
Page 21 and 22: Unilever Digital Roadmap 1. POEM Ev
Page 23 and 24: 22 Dove Facebook: Where We Were
Page 25 and 26: India Dove page
Page 27 and 28: 27 E-Commerce
Page 29: What We Get With These Tools Track
Page 33 and 34: Unilever Digital Roadmap 5. ORGANIZ
Page 35: In Summary

Reaching our Consumers: New Media - Unilever

Create successful ePaper yourself

Delete template?

Save as template?