Electric vehicle market penetration in Switzerland by 2020 - Alpiq

7. Next steps7.1 Establish Switzerland as a showcase for EVs in the EUand communicate VISION 2020Communicating and sharing VISION 2020 is of the utmostimportance in order to:• Unify existing EV promoters• Rally new supportersTo that end, Alpiq will introduce a web page dedicatedto “green” electric cars and VISION 2020 on its web site,www.electricitepourdemain.ch and www.immergenugstrom.ch,in order to receive suggestions, comments andworking proposals.7.2 Pre-competitive 2020 Coalition of InterestThere is a great need to standardize the recharging infrastructureand interface equipment in this field. Newstandards must in any case be internationally defined toaccommodate the Japanese, American and European markets.These standards must be open and non-proprietary toallow rapid acceptance of EVs, both internationally andin Switzerland. This normalization must be done at the internationallevel, as OEMs are global players. Switzerlandmust by all means avoid creating its own indigenous rules.Building a Swiss pre-competitive coalition of interest withall stakeholders involved is therefore essential in this frameworkof multidimensional actors that must be insertedinto the global picture.Alpiq is active in this field and has already agreed tonon-exclusive partnerships with several OEMs to createthe foundations of an open, pre-competitive coalitionof interest.This broad coalition of interest is pre-competitive and nonexclusivein an initial step. Alpiq recognizes however that, ina second phase, competitive industrial partnerships for thepromotion of EVs will emerge, based on proprietary businessmodels. If these competitive partnerships are based onhomogeneous standards, each will benefit from the businessimplementation of the others with ensuing synergies.7.3 Joining the 2020 Coalition of InterestAlpiq is sending out a call to join the 2020 Coalition of Interestto every interested party who believes that:• Individual mobility should remain a basic freedom butits impact in terms of emissions and fossil energy dependencymust be reduced and the Well-to-Wheel efficiencyimproved.• The electrification of vehicle powertrains is an irreversibletrend.• Any discussion regarding energy efficiency and vehicleemissions must be done on a Well-to Wheel basis insteadof a Tank-to-Wheel basis.• It is better to lead the trend instead of being a follower.• Switzerland, being a neutral, multicultural and wealthynation, is the right place to begin EV/PHEV promotion.• Switzerland should be the leader in encouraging and promotingthis trend by playing a pioneering role in the developmentof individual electric transportation.• This long-term project must start now to be effectivein 2020.• The realization of this vision requires a multidimensionalapproach. All the different aspects have equal importanceand must be pursued with the same amount of effort.• The multidimensional approach requires the collaborationof a variety of stakeholders. Building a Swiss pre-competitivecoalition of interest with all parties involved istherefore essential.30