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Spring 2008 Issue - NIU College of Business - Northern Illinois ...

Spring 2008 Issue - NIU College of Business - Northern Illinois ...

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Navigating a Flattened WorldTh e c o l l e ge’s s t r a t e g i c directioni n c l u d e s a f o c u s o n g l o b a l i z at i o nby Michelle De JeanThe Far East <strong>of</strong> Asia and Europe, the Middle East, and the Heartland…there might have beena time when this combination seemed unlikely, but not anymore. In the best-selling book TheWorld is Flat, author Thomas L. Friedman describeshow numerous technological and social shifts haveleveled economies, creating a flattened world. Aflat world, according to Friedman, is characterizedby “a global, web-enabled platform for multipleforms <strong>of</strong> sharing knowledge and work” that isunrestricted by time, geography, distance, and evenlanguage. He goes further to say that the flattenedworld has “accidentally made Beijing, Bangaloreand Bethesda next-door neighbors.”Now, a new “neighborhood” – one that is notaccidental – is in development. Scouted outthrough the college’s strategic planning effort,this neighborhood includes the Far East <strong>of</strong> China,Eastern Europe’s Serbia, Egypt in the Middle East,and the <strong>Northern</strong> <strong>Illinois</strong> University <strong>College</strong> <strong>of</strong> <strong>Business</strong> in the Midwest.“<strong>NIU</strong>, with its proximityto Chicago, is a logicaldestination for thesestudents because it putsthem on the doorstep<strong>of</strong> one <strong>of</strong> the few trulyinternational hotspots in theU.S.,” <strong>NIU</strong> Provost RaymondAlden said, referring toChicago’s status as a globalcrossroads, home to manyglobal corporations.4 | <strong>NIU</strong> <strong>College</strong> <strong>of</strong> <strong>Business</strong> www.cob.niu.edu Where the Classroom Meets the <strong>Business</strong> World

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