Navigating a Flattened WorldTh e c o l l e ge’s s t r a t e g i c directioni n c l u d e s a f o c u s o n g l o b a l i z at i o nby Michelle De JeanThe Far East <strong>of</strong> Asia and Europe, the Middle East, and the Heartland…there might have beena time when this combination seemed unlikely, but not anymore. In the best-selling book TheWorld is Flat, author Thomas L. Friedman describeshow numerous technological and social shifts haveleveled economies, creating a flattened world. Aflat world, according to Friedman, is characterizedby “a global, web-enabled platform for multipleforms <strong>of</strong> sharing knowledge and work” that isunrestricted by time, geography, distance, and evenlanguage. He goes further to say that the flattenedworld has “accidentally made Beijing, Bangaloreand Bethesda next-door neighbors.”Now, a new “neighborhood” – one that is notaccidental – is in development. Scouted outthrough the college’s strategic planning effort,this neighborhood includes the Far East <strong>of</strong> China,Eastern Europe’s Serbia, Egypt in the Middle East,and the <strong>Northern</strong> <strong>Illinois</strong> University <strong>College</strong> <strong>of</strong> <strong>Business</strong> in the Midwest.“<strong>NIU</strong>, with its proximityto Chicago, is a logicaldestination for thesestudents because it putsthem on the doorstep<strong>of</strong> one <strong>of</strong> the few trulyinternational hotspots in theU.S.,” <strong>NIU</strong> Provost RaymondAlden said, referring toChicago’s status as a globalcrossroads, home to manyglobal corporations.4 | <strong>NIU</strong> <strong>College</strong> <strong>of</strong> <strong>Business</strong> www.cob.niu.edu Where the Classroom Meets the <strong>Business</strong> World
Cover Focus | The World According to...Inroads into the Far East<strong>NIU</strong>’s venture into Asia began insummer 2007, when a contingent<strong>of</strong> university administratorstraveled to China to explorethe creation <strong>of</strong> graduate-levelprograms at <strong>NIU</strong> for Chinesebusiness and engineeringstudents. The <strong>NIU</strong> delegation– Provost Raymond Alden,<strong>College</strong> <strong>of</strong> <strong>Business</strong> Dean DeniseSchoenbachler, and <strong>College</strong> <strong>of</strong>Engineering Dean Promod Vohra– visited some <strong>of</strong> the country’stop universities: Shanghai JiaoTong University, Nanjing University<strong>of</strong> Finance and Economics (inNanjing), and Hohai University(in Chanzhou). These, and otheruniversities across China, arecommitted to providing theirstudents with internationalexposure and have activelyrecruited educational partners inAmerica, the United Kingdom, Australia,and elsewhere.For China, a large portfolio<strong>of</strong> international partnerships is just oneaspect <strong>of</strong> a higher education systemgrowing at an explosive rate. The otheraspect involves a rapidly expanding physicalinfrastructure to accommodate one <strong>of</strong> theworld’s largest markets. Consider ShanghaiJiao Tong University, where more than 9million square feet <strong>of</strong> new buildings hasbeen built since 2000. Put another way,that’s the equivalent <strong>of</strong> building MIT inseven years.“China is a market that cannot beignored. It would be very positive forus to have Chinese students enrolled inour programs,” <strong>College</strong> <strong>of</strong> <strong>Business</strong> DeanDenise Schoenbachler said. “Not onlywould they gain valuable experience andknowledge, but our students would havean opportunity to be exposed to, andlearn from, a different culture and differentways <strong>of</strong> doing business.”Schoenbachler adds that over the pastdecade the <strong>NIU</strong> <strong>College</strong> <strong>of</strong> <strong>Business</strong> hasworked to extend its reach beyond theUnited States. These efforts range fromdiscipline-specific exchange programs(with schools in Ireland and, previously, inRussia) and annually-conducted Europeanbusiness seminars, to the increasedinternationalization <strong>of</strong> the college’sstudent and faculty bodies. “The issuehas always been one <strong>of</strong> finding the bestfit between our college and the globalbusiness experience in terms <strong>of</strong> focus,resources, strengths, opportunities, andinfrastructure,” said Schoenbachler.During the 2007 China visit, a best fitmaterialized quickly with the BeijingTechnology and <strong>Business</strong> University andresulted in a study abroad program jointlycoordinated by the Beijing university and<strong>NIU</strong>’s business college. In May <strong>2008</strong>, 14<strong>NIU</strong> business undergraduates traveled toChina with Chang Liu, associate pr<strong>of</strong>essorin the Department <strong>of</strong> OperationsManagement and Information Systems(OM&IS). For the <strong>NIU</strong> students, thethree-week study abroad programincluded visits to four companies, one <strong>of</strong>which is a global corporation with Beijingoperations; additionally, an <strong>NIU</strong> alumnuswas instrumental in helping to set up thevisit. Inside the Beijing university classroom,the students studied information systemsapplication and practice in China throughcourse work that was taught by the <strong>NIU</strong>OM&IS pr<strong>of</strong>essor.China’s PreferredEducational PartnerHistorically, the college’s informationsystems curriculum has consistentlyattracted interest from a large contingent<strong>of</strong> students in Asia and the Middle East.But recently, other college programs haveexperienced movement in the numbers<strong>of</strong> overseas students. Through the college’sstrategic planning process, the schoolarticulated a plan to create the necessaryinfrastructure to allow for globalizing thelearning experience on a formal, collegewidebasis. As currently envisioned by thecollege’s Strategic Planning Council, theinfrastructure may take the shape <strong>of</strong> aCenter for Global <strong>Business</strong> Education. Thecenter would foster learning opportunities<strong>NIU</strong> <strong>Business</strong> <strong>2008</strong> | 5