2010 YEARBOOK 2010 YEARBOOK - South Fremantle Football Club

2010dISTRICT dEVELOpMEnT REpORT
This is my 8th year writing a report for the SFFC yearbook and I
think it is my responsibility to change it up a little and try something
different rather than the same old reporting style from years past.
What I will present is a SWOT analysis of the District in 2010 which
will give members an insight into the workings of the District, the
broadness of our business and the challenges we tackle head on.
Review of 2010 as follows:
STRENGTHS
• 17 members made up the SF District
Football Development Council which
is the strongest it has been since its
inception in 2003 and again Chaired by
Mr Rob Taylor.
• Robyn Elms appointed as the new
Junior Competition Administrator,
which proved to be a remarkable
success with the role supporting all
junior clubs and competition.
• Lou McKenry worked very hard again
in building a full girls football pathway
with close to 200 girls involved from
5 through to 15 years all participating
in training sessions and games over 6
weeks or longer. Girls Auskick Centres
based out of Armadale and Atwell
were again very successful with over
120 girls involved.
• Indigenous Auskick was started at
the Champion Centre in the City of
Armadale with 75 registering with
the program. The 8 sessions involved
an AFL Game and a visit to the
Wirrapanda Foundation. Program was
aimed at Indigenous boys and girls
who are not already involved at a junior
football club.
• Coaching Unit established for first time
where we had Jason Ireland oversee
Junior/Youth/Senior coordinators
deliver support, resources and
mentoring to our 167 junior and senior
coaches in the District. Jason Ireland
has done an exceptional job with our
coaches over the last couple of years
and he will be sorely missed as he
moves through the coaching pathway.
• 100% accreditation achieved by our
coaches which means we have well
educated and trained personnel
looking after our youth players.
• 27 new umpires recruited to the Junior
Competition, which helps provide the
88 umpires needed very weekend in
our junior competition. It is a credit
28
South Fremantle Football Club 2010 Yearbook
to the District Umpiring Manager
Mal Hooper that only 6 umpires have
moved on from last year which is well
down of the average dropout figure for
umpires across the state and shows the
training and mentoring environment
Mal is providing.
• 121 Junior and Senior Club Members
present at the Club Development
Workshop at the SFFC in May where
we covered everything from Volunteer
Development, Conflict Resolution, How
to Delegate and a number of other
subject which helped the clubs run
more efficiently.
• 18 Junior and Senior Canteen
Managers attended the Canteens
WA workshop on the same night
which showed how to provide a well
balanced and nutritional menu without
costing business.
• The AFL Quality Club program has
been rolled out which encourages
junior and senior clubs to provide
evidence that their club is
professionally run and by doing
so receiving accreditation for their
efforts. Congratulations must go to
North Fremantle AFC for receiving
Bronze and the Silver Accreditation,
first club in the District to receive
any accreditation. Jandakot Jets SFC
and Fremantle Hawks JFC have also
received Bronze.
• District Council provided 2 Leadership
sessions this year to assist executive
members of our junior and senior
clubs to become pro-active leaders at
their club. Paul Tonich was exceptional
and very well received by the 73 in
attendance and Bruce Willis later in
the year gave our members a slightly
different perspective on Leadership
and how it related to his defence force
experiences.
• Boyden Griffiths our Development
Trainee delivered a quality schools
program this year and with the help
of Toby Bairstow and Jamie Eggers
delivered to 28,000 students over the
first 2 terms of this year. Outstanding
result and as this is core business for
our Council we are very proud of the
fact that our schools program has been
maintained as such a high level.
• Our brand new club in Hammond Park
JFC has doubled in growth over the
last 2 years and is looking to continue
its roll out into the modified rules
competition next year with a possible
3 sides. Auskick numbers are now at
67 which is remarkable effort for such a
young club.
• The District has been working very
hard with our clubs over the last 5
years to establish and build strong
working relationships with Local and
State Government Departments to
ensure Football is at the forefront of
minds when developing new facilities
and upgrading old ones. This year we
saw some movement on some key
decisions and these were as follows:
• Kwinana Knights JFC move into new
$4 million facility in Orelia, called the
Fiona Harris Pavilion
• Fremantle Hawks receive funding for
lighting at Dick Lawrence which will
provide 50 Lux for training purposes
• Fremantle Hawks receive $500K to
upgrade current facility, which will
give the club much needed space for
change rooms, canteen and functions.
• Cockburn Lakes receive $300K
to upgrade facility, which is an
outstanding result for the District
because it gives our Senior Club
benefit as well as District umpires who
train there every Wednesday during
the season
• South Coogee JFC receive funding t o
upgrade facility, amount to be clarified
• Hammond Park facility funding fast
tracked to 2012 because of better than
expected growth
WEAKNESSES
• Communication structures; too many
stakeholders are not receiving District
information due to deficient structures.
• Disadvantaged areas; The District has
some areas of disadvantage which
results in boys and girls not having the
capacity to engage in football.