<strong>Schneider</strong> <strong>Electric</strong>brand migrationOur brand historyToday <strong>Schneider</strong> <strong>Electric</strong> sells products andservices under 120 brands worldwide. Thepillars of <strong>Schneider</strong> <strong>Electric</strong> are three historicbrands: Merlin Gerin, Telemecanique andSquare D. In the past 15 years, numerouscompanies have been acquired by <strong>Schneider</strong><strong>Electric</strong> to win market share by enlarging theoffer or penetrating new markets or newchannels. A big part of the company’s growthcomes from external acquisitions.A few key dates1836: foundation of the <strong>Schneider</strong> Company1975-1988-1991: 3 historic brands,Merlin Gerin, Telemecanique andSquare D, joined Groupe <strong>Schneider</strong>.1999: Lexel, a worldwide leader in theInstallation, Systems and Control (ISC)business, joined the company, showing ourstrong decision to develop ISC business inEurope.1999: the company launched a newidentity: Groupe <strong>Schneider</strong> became<strong>Schneider</strong> <strong>Electric</strong>.2003: TAC joined the company.<strong>Schneider</strong> <strong>Electric</strong> became the mainplayer of building automation.2003: Clipsal joined the company. <strong>Schneider</strong><strong>Electric</strong> became the ISC leader in Asia.Now is the right time for brand migrationOur new mission is to become the global solution provider inenergy management, making energy safer, more reliable, moreefficient and more productive. It has to be under one name<strong>Schneider</strong> <strong>Electric</strong>.To better support our global strategy, in 2008 we have begunan ambitious project to shift most of our brands to a singlebrand: <strong>Schneider</strong> <strong>Electric</strong>.> Our company is moving from a product provider to a solutionprovider and solutions must be promoted under one brand.> The <strong>Schneider</strong> <strong>Electric</strong> name has gained significant respectand awareness over the years.> Recognition of <strong>Schneider</strong> <strong>Electric</strong> has surpassed its historicalbrands in most countries, with only a few exceptions.A single name and a new imageA new communication platform has been developed andimplimented to strengthen our new strategy and to support thebrand migration.The aim is to make the brand visible and to express its vision,mission, spirit and values to our employees, our customers andour partners. The change in look and feel concerns allcommunication aspects and product packaging and marketing.> We see a world where we can all achieve more with using less.> We help people make most of their energy.> We want all our products, solutions and services to be safe,simple, efficient and innovative.2006: Global acquisition of Citect by<strong>Schneider</strong> <strong>Electric</strong>. With history spanningover 35 years, Citect remains focused ondelivering value to our customers throughtechnological excellence and superior service.2007: APC joined the company, combiningwith MGE. <strong>Schneider</strong> <strong>Electric</strong> became theworld leader in critical power.2007: Pelco joined the company.<strong>Schneider</strong> <strong>Electric</strong> became the worldleader in video security systems.22007: <strong>Schneider</strong> <strong>Electric</strong> South africaacquired RBF, in order to position <strong>Schneider</strong><strong>Electric</strong> as a Solutions Provider in SouthAfrican market, with a manufacturing footprint.
ContentsQuick Facts 4, 5.Containerised Substations 7B100 / C100 – LV Switchboards 8D100 – LV Switchboards 9OKKEN – LV Switchboards 10Programmable Logic Control (PLC) Panels 11Variable Speed Drive (VSD) & Soft Starter Panels 12Main & Sub Distribution Boards 13Custom Control Panels 14Field Isolators & Junction Boxes 1563A Interlocked Switch Socket Outlets (380 / 525V) 16Type Test Report Summary 17ISO9001: 2000 Certification 18SABS Permit 19Projects Reference 20, 21Ring Master 22RM6 23MC-Set 24GenieEvo 25MGE Galaxy 5000 26Selection Guide (VSD’s & Soft Starters) 27PlantStruxure 28, 29Intelligent Power & Motor Control Centre 30Map & Contact Details 313