Lead scoring - meclabs

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IDENTIFY: Defining a qualified lead• Generate more qualified leads• Improve alignment• Increase sales effectiveness• Accelerate sales pipelines• Increase overall revenues20
IDENTIFY: Defining a qualified lead“By definition, a universal sales lead is one that has been determinedto fit the profile of the ideal customer, has been qualified as salesready,and spells out the responsibilities and accountabilities of theparticipants in the program, Sales and Marketing.”-Brian CarrollExecutive Director of Applied ResearchMECLABS21
Page 5 and 6: Challenges growing in pertinenceGen
Page 7 and 8: How can I generate more highquality
Page 9 and 10: MarketingAutomationCustomer-centric
Page 11 and 12: Triggered nurturing and hand-offDow
Page 13 and 14: How can we approach the funnel ina
Page 15 and 16: B2B Marketing Funnel 2.0Qualified l
Page 17 and 18: 3-step process1.Identify2.Score3.Op
Page 19: What is a lead?19
Page 23 and 24: IDENTIFY: Requirements of sales-rea
Page 25 and 26: IDENTIFY: Sample lead definition•
Page 27 and 28: Step 2 of 3: SCORE
Page 29 and 30: SCORE: Lead scoring improves lead g
Page 31 and 32: SCORE: Creating lead scoring campai
Page 33 and 34: SCORE Sample lead score calculation
Page 35 and 36: Step 3 of 3: OPTIMIZE
Page 37 and 38: OPTIMIZE: How to continually optimi
Page 39 and 40: OPTIMIZE: How to continually optimi
Page 41: Hands-on trainingInstructions for W

Lead scoring - meclabs

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