Lead scoring - meclabs

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Case Study: Revamping lead gen“My challenge is not to increase the numberof leads, but to get improved conversion ratesthroughout the funnel.”-Nick HalseyVP MarketingJaspersoft• Goals: Profileaudience, segmentdatabase, andestablish automated<strong>scoring</strong> and nurturing• Results: 190% increasein sales conversions8
MarketingAutomationCustomer-centric messagingCMSOpen SourceWeb AnalyticsEmail SystemCentralizedandSegmentedDatabaseFourNurturing TracksCustomerCommunity MemberCorporate North AmericaCorporate EuropeE-commerce9
Page 5 and 6: Challenges growing in pertinenceGen
Page 7: How can I generate more highquality
Page 11 and 12: Triggered nurturing and hand-offDow
Page 13 and 14: How can we approach the funnel ina
Page 15 and 16: B2B Marketing Funnel 2.0Qualified l
Page 17 and 18: 3-step process1.Identify2.Score3.Op
Page 19 and 20: What is a lead?19
Page 21 and 22: IDENTIFY: Defining a qualified lead
Page 23 and 24: IDENTIFY: Requirements of sales-rea
Page 25 and 26: IDENTIFY: Sample lead definition•
Page 27 and 28: Step 2 of 3: SCORE
Page 29 and 30: SCORE: Lead scoring improves lead g
Page 31 and 32: SCORE: Creating lead scoring campai
Page 33 and 34: SCORE Sample lead score calculation
Page 35 and 36: Step 3 of 3: OPTIMIZE
Page 37 and 38: OPTIMIZE: How to continually optimi
Page 39 and 40: OPTIMIZE: How to continually optimi
Page 41: Hands-on trainingInstructions for W

Lead scoring - meclabs

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