Innovations in Chocolate

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Premium Stands OutPleasureGuilt freeSelectTreatOfferLuxuryIndulgenceTasteBonusTake a moment
4. Premium Stands OutA question of adapting to changingconsumer demandsConfidential by Barry Callebaut, Inc.Recession, cutbacks and lack of confidence continueCenter-ground squeezed between discount and premiumDemand for small treats and indulgences: quality ingredients,crispy & crunchy textures, smoothy & multi-texture fillingsDark chocolate and Cacao % are key trendsOverall shift in premium chocolate marketUS: Scharffen Berger 62%Cacao Nibby Dark Chocolatewith Roasted Cacao NibsIndulgenceSelectPleasureTake a momentTreat yourselfGuilt freeAffordableluxuryIntroductoryofferBonusBuy 2, get 1 freeLuxury for lessIntroductorypriceSpecial priceEvery day value
Page 1 and 2: Innovations in ChocolateHealthier C
Page 3 and 4: 5 KEY CONSUMER & MARKET DRIVERSin f
Page 5 and 6: 1. Pure is the New NaturalNatural p
Page 7 and 8: Inclusion of Natural Sweetener Stev
Page 9 and 10: Green is a givenGreen is a givenReU
Page 11: Sustainability Is Increasingly Impo
Page 14 and 15: Location, Location, LocationOriginR
Page 18 and 19: 4. Premium Stands OutA question of
Page 20 and 21: 5. Seniors draw attentionNutrient-d
Page 22 and 23: 6. Forty is the new twentyThe art o
Page 24 and 25: 7. Grounded in scienceGreater use o
Page 26 and 27: 8. Regulators Force a RethinkContro
Page 28 and 29: 9. CustomizationConfidential by Bar
Page 30 and 31: 10. Boom for proteinEating less mea
Page 32 and 33: 5 KEY CONSUMER & MARKET DRIVERSin f
Page 34 and 35: Confidential by Barry Callebaut, In
Page 36 and 37: Rebalanced Chocolate SolutionsSUGAR
Page 38 and 39: Chocolatewith Stevia extractNew swe
Page 40 and 41: Positioning based on strengths ofSt
Page 42 and 43: Sweet by Fruits ChocolateWith 100%
Page 44: Chocolate is the fuel for the heart
Page 47 and 48: ACTICOA® Processü ACTICOA® choco
Page 49 and 50: EFSA Health claimJuly 2012: The Eur
Page 51 and 52: ACTICOA ® ChocolateConfidential by
Page 53 and 54: Vegetable Protein - PeaIngredient O
Page 55 and 56: Green is Good!ü Introduction of pe
Page 57 and 58: Greek Yogurt ConfectioneryGreat com
Page 59 and 60: Partnering with farmersfor sustaina

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