Radio - Association of Advertisers in Ireland

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Radio drives Response… especially online• Radio is a strong „call to action‟ medium – made trueby consumers accessing brands via the internet• Recent UK research revealed that at any given time 1out of every 5 internet surfers are listening to radio –just a click away from interacting with a brand
Radio is a „Friend‟• Radio used for emotional reasons – keep their spiritsup, to stop feeling bored in the car.• Radio is their friend – a valuable context foradvertisers to appear in• Even more powerful through sponsorships andpromotions – teamed up with Q102 - listener ishearing about a friend of a friend• Brings the brand closer to the listener
Page 1: Everybody‟s listening so whyisn
Page 4 and 5: Commercial Radio…..We have no lic
Page 6 and 7: Everybody is listening85% of Irish
Page 8 and 9: Radio is Everywhere……………b
Page 10: How do respondents feel about the d
Page 13 and 14: Radio offers efficient targeting wi
Page 15 and 16: Radio reaches out in an Ad avoidanc
Page 17: Radio creates a large „Share of M
Page 21 and 22: INCORRECT !!
Page 23 and 24: Choose Radio
Page 25 and 26: The Evidence for Radio‟s Effectiv
Page 27 and 28: Advertising is Increasingly Ubiquit
Page 29 and 30: High Levels of AD Avoidance HinderO
Page 31 and 32: High Levels of AD Avoidance HinderO
Page 33 and 34: Radio and TV
Page 35 and 36: Radio and TVWhat happens when 10% o
Page 37 and 38: Radio and NewspapersAd avoidance ch
Page 39 and 40: Radio and NewspapersAd avoidance ch
Page 41 and 42: Radio and NewspapersRadio‟s low a
Page 43 and 44: Radio and NewspapersUnaided brand r
Page 45 and 46: Radio andthe InternetWhat happens w
Page 47 and 48: Radio in Isolation
Page 49 and 50: • But that’s all UK research...
Page 51 and 52: How many did you get ?
Page 53 and 54: TRY IT !
Page 55 and 56: • ANY QUESTIONS ?

Radio - Association of Advertisers in Ireland

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