Radio - Association of Advertisers in Ireland

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Who are we ?IBI is the representative body for <strong>Ireland</strong>’s<strong>in</strong>dependent commercial radio broadcasters.2 national stations1 multicity station4 regional stations28 local radio stations
Page 1: Everybody‟s listening so whyisn
Page 5 and 6: • 85% of people listen everyday
Page 7 and 8: Vibrant and Growing MediumIt is a r
Page 9 and 10: Different Modes and Mindsets
Page 12 and 13: TelevisionNewspaperRadioOnlineBigge
Page 14 and 15: Radio Reaches People at Relevant Ti
Page 16 and 17: Radio has a „Multiplier Effect‟
Page 18 and 19: Radio drives Response… especially
Page 20 and 21: “Television must be the most visu
Page 22 and 23: Radio is the most visualmedium in t
Page 24 and 25: How Does it Work?The evidence for r
Page 26 and 27: Radio is 4 Times more Cost-effectiv
Page 28 and 29: “There are so manycommercial mess
Page 30 and 31: High Levels of AD Avoidance HinderO
Page 32 and 33: Even Higher AD Avoidance forInterne
Page 34 and 35: Radio and TVLow ad avoidance gives
Page 36 and 37: Radio andNewspapers
Page 38 and 39: Radio and NewspapersAd avoidance ch
Page 40 and 41: Radio and NewspapersAd avoidance ch
Page 42 and 43: Radio andNewspapersWhat happens whe
Page 44 and 45: Radio and the Internet are Natural
Page 46 and 47: Radio and the InternetUnaided brand
Page 48 and 49: Radio‟s Multiplier Effect• Radi
Page 50 and 51: Brand recognition through audio•
Page 52 and 53:
• Add radio to your marketing mix
Page 54 and 55:
• Talk to your Agency about Radio
Page 56:
• Get in touch• scott.williams@
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Radio - Association of Advertisers in Ireland

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