Radio - Association of Advertisers in Ireland

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Radio and TVLow ad avoidance gives radio greater outreachTotal exposure*Net exposure*21.3m23.1m17.5m15.9m* Exposure = total reach of16-44s, net = reach adjusted foravoidance levelsSources: Rajar, Barb, Caviar (15-44), Clark Chapman
Radio and TVWhat happens when 10% of a TV campaign is redeployed to radio?+15%Source: The Awareness Multiplier, Millward Brown
Page 1: Everybody‟s listening so whyisn
Page 4 and 5: Commercial Radio…..We have no lic
Page 6 and 7: Everybody is listening85% of Irish
Page 8 and 9: Radio is Everywhere……………b
Page 10: How do respondents feel about the d
Page 13 and 14: Radio offers efficient targeting wi
Page 15 and 16: Radio reaches out in an Ad avoidanc
Page 17 and 18: Radio creates a large „Share of M
Page 19 and 20: Radio is a „Friend‟• Radio us
Page 21 and 22: INCORRECT !!
Page 23 and 24: Choose Radio
Page 25 and 26: The Evidence for Radio‟s Effectiv
Page 27 and 28: Advertising is Increasingly Ubiquit
Page 29 and 30: High Levels of AD Avoidance HinderO
Page 31 and 32: High Levels of AD Avoidance HinderO
Page 33: Radio and TV
Page 37 and 38: Radio and NewspapersAd avoidance ch
Page 39 and 40: Radio and NewspapersAd avoidance ch
Page 41 and 42: Radio and NewspapersRadio‟s low a
Page 43 and 44: Radio and NewspapersUnaided brand r
Page 45 and 46: Radio andthe InternetWhat happens w
Page 47 and 48: Radio in Isolation
Page 49 and 50: • But that’s all UK research...
Page 51 and 52: How many did you get ?
Page 53 and 54: TRY IT !
Page 55 and 56: • ANY QUESTIONS ?

Radio - Association of Advertisers in Ireland

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