Radio - Association of Advertisers in Ireland
Radio - Association of Advertisers in Ireland
Radio - Association of Advertisers in Ireland
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<strong>Radio</strong>‟s Multiplier Effect• <strong>Radio</strong> with TV= + 15% prompted awareness• <strong>Radio</strong> with Newspapers= + 180% unaided brand recall• <strong>Radio</strong> with Internet= + 350% unaided brand recall+ 15%+ 180%+ 350%