Radio - Association of Advertisers in Ireland
Radio - Association of Advertisers in Ireland
Radio - Association of Advertisers in Ireland
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High Levels <strong>of</strong> AD Avoidance H<strong>in</strong>derOutreach <strong>in</strong> Traditional Media% <strong>of</strong> ads by medium which are “hard avoided” by medium31%37%34%18% 18%TV Newspapers Magaz<strong>in</strong>es <strong>Radio</strong> C<strong>in</strong>emaSource: Clark Chapman Research