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TuesdayApril 30, 2013 • 3:15–4:15 p.mPompeian BallroomUrner Barry Poultry Reporters’Panel DiscussionMichaelO’ShaughnessyMichael W.O’Shaughnessy is SeniorVice President of UrnerBarry and has been amarket reporter of thechicken market for thefirm since 1988. Mr.O’Shaughnessy graduatedfrom Upsala College, EastOrange, New Jersey, witha Bachelor of Arts degreein Business Administration. He joined Urner Barryin 1984 as a sales representative for COMTELL,while holding the position of sales manager.Mr. O’Shaughnessy is also the editor of UrnerBarry’s Weekly Insider’s Poultry Report.Russ WhitmanRussell W. Whitman is VicePresident, Poultry Division,for Urner Barry and hasreported the turkeymarket and mechanicallyseparated poultrymarkets since 1989.Mr. Whitman graduatedfrom Washington & LeeUniversity, Lexington,Virginia, with a Bachelorof Science degree in Business Administrationwith special attainments in Commerce. He joined30James Serpico31TuesdayUrner Barry in 1987 and was initially involvedwith COMTELL sales and support. In addition tohis primary market reporting responsibilities, Mr.Whitman is the editor of the Weekly Insider’s TurkeyLetter, Urner Barry’s National Weekly Hatch Report,Weekly Insider’s Retail Report and is Associate Editorof the Weekly Insider’s Poultry Report and Senioreditor of Urner Barry’s Reporter Magazine.James Serpico is a 2006 graduate of RamapoState College in New Jersey and holds a Bachelorof Science degree inHistory. His career withUrner Barry started in2007 where he heldan account manager’sposition within the salesdepartment. In 2009,Mr. Serpico entered intohis current role at UrnerBarry as a market reporterfor the Poultry Divisionand is also a contributing writer for Urner Barry’sReporter Magazine.April 30, 2013 • 4:15 p.mPompeian BallroomKevin GoodCattleFaxProtein Market ForecastPlease see Kevin Good’s bio on page 20.