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Managing Today’s OpportunitiesTurningPotential to Profit2013URNER BARRY’SEXECUTIVE CONFERENCEApril 28-30, 2013Caesars Palace, Las Vegas

Conference ScheduleMonday, April 29 th7:30–8:30 a.m.BreakfastFlorentine Ballroom8:30–8:45 a.m.Opening IntroductionRoman BallroomUrner BarryP.O. Box 389Toms River, NJ 08754-0389732-240-5330www.urnerbarry.com/executiveConference ScheduleSunday, April 28 th1:00–6:00 p.m.RegistrationRegistration Desk 2Promenade Level, Conference Center6:30–9:00 p.m.Welcome Reception2013PURE NightclubInclement weather backup at PURE White RoomKEYNOTE PRESENTATIONS8:45–10:00 a.m.Walter BondFormer NBA Player“Mr. Accountability”Roman Ballroom10:00–10:15 a.m.Walter Bond Book Signing &Coffee Break in Promenade Foyer10:15–11:30 a.m.David WalkerPresident & CEOComeback America Initiative, Inc.Roman Ballroom11:30 a.m.–12:00 p.m.David Walker Book Signingin Promenade Foyer12:00 p.m.Depart for Golf Outing atDragon Ridge Country ClubMain entrance of Caesars Palace7:00–8:00 p.m.Cocktail PartyPromenade Foyer8:00–10:00 p.m.Dinner and Awards CeremonyRoman Ballroom23

Conference ScheduleTuesday, April 30 th7:30–8:30 a.m.BreakfastFlorentine BallroomJOINT SESSIONSRoman Ballroom8:30–10:00 a.m.Export PanelGreg Tyler, USAPEEC, ModeratorBrett Stuart, Global AgriTrendsElliot Gibber, Deb-El Food Products, LLC10:00–10:15 a.m.Coffee Break in Promenade Foyer10:15–11:00 a.m.Grain OutlookKevin Good, CattleFax11:00 a.m.–12:15 p.m.Consumer TrendsBruce AxtmanPresident, Nielsen Perishables Group12:00–2:00 p.m.Spouses’ Lunch ProgramGordon Ramsay Pub & GrillLunch and chef demonstrationCaesars Palace12:15–1:15 p.m.Lunch in Florentine BallroomJOINT SESSIONRoman Ballroom1:15–2:00 p.m.CURRENT CONDITIONS IN MEXICOCesar de AndaVice Chair of the International Egg Commissionand Principal of Inova Alimentos2:00–2:15 p.m.Coffee Break in Promenade Foyer4Conference ScheduleTuesday, April 30 thBREAKOUT SESSIONS2:15–5:15 p.m. EGG SESSIONSRoman Ballroom2:15–3:00 p.m.Shell Eggs Take BACK EasterJoanne IvyAmerican Egg Board3:00–3:45 p.m.European CAGE Ban and Market UpdateAnders WurcelSANOVO International A/S3:45 p.m.Urner BARRY Egg Reporters’Panel DiscussionRick BrownRandy PesciottaBrian Moscogiuri2:15–5:15 p.m. POULTRY SESSIONSPompeian Ballroom2:15–3:15 p.m.Animal Rights IssuesAffecting Animal ProteinChad GregoryUnited Egg Producers3:15–4:15 p.mUrner BARRY PoulTRY Reporters’Panel DiscussionMichael O’ShaughnessyRuss WhitmanJames Serpico4:15 p.m.Protein Market ForecastKevin GoodCattleFax5:30–7:00 p.m.Closing Cocktail PartyPromenade Foyer5

SundayAPRIL 28, 2013 • 6:30–9:00 p.m.PURE Nightclub(Inclement weather backup at PURE White Room)Welcome ReceptionSponsored by:APRIL 29, 2013 • 7:30–8:30 a.m.Florentine BallroombreakfastSponsored by:MondayCAL-MAINEFOODS, INC.HOLMES FOODS67

MondayGovernment Accountability Office (GAO) for almostten years (1998-2008). This was one of Walker’sthree presidential appointments each by differentPresidents during his 15 years of total federal service.Walker also has over 20 years of private sectorexperience, including approximately 10 years as apartner and global managing director of HumanCapital Services for Arthur Andersen LLP.In addition to his leadership responsibilities at CAI,Walker currently serves on various non-profit boardsand advisory groups. He is also a member of theAccounting Hall of Fame, the Trilateral Commissionand the Sons of the American Revolution.Walker has won numerous leadership awardsboth domestically and internationally. He alsohas authored three books, with the latest oneentitled Comeback America: Turning the CountryAround and Restoring Fiscal Responsibility, which isa national best seller. He is a frequent writer andmedia commentator, and is a subject of the criticallyacclaimed documentary I.O.U.S.A.APRIL 29, 2013 • 11:30 a.m.–12:00 p.m.Promenade FoyerDavid Walker BOOK SIGNINGMondaystretches to 6,975 yards. With the innovative useof natural hillsides and canyons, the topographythat makes upDragon Ridgeand the entireMacDonaldHighlandscommunityis simplybreathtaking.Sponsored by:APRIL 29, 2013 • 7:00–8:00 p.m.Promenade FoyerCocktail PartySponsored by:APRIL 29, 2013 • 12:00 p.m.Depart from the main entrance of Caesars PalaceGOLF OUTINGDragon Ridge Country ClubLocated in the McCullough Mountains, high abovethe Las Vegas Valley floor, Dragon Ridge is a uniqueCountry Club that offers features unsurpassed inSouthern Nevada. Dragon Ridge complementsthe impressive portfolios of noted golf coursearchitects Jay Morrish and David Druzisky. Withunobstructed views of the entire valley, DragonRidge consists of an 18-hole, par 72 layout that1011

TuesdayApril 30, 2013 • 7:30–8:30 a.m.Florentine BallroombreakfastSponsored by:EGG TRADERS Inc.April 30, 2013 • 8:30–10:00 a.m.Roman BallroomTuesdayJOINT Session: EXPORT PANELGreg TylerVice President of Marketing of USAPEEC,ModeratorGreg Tyler is the Vice President of Marketing forthe USA Poultry & Egg Export Council. The USAPoultry & Egg ExportCouncil (USAPEEC) isan industry-sponsoredtrade organizationdedicated to increasingexports of U.S. poultryand egg products inall foreign marketsthrough internationalmarketing, trade policyand technical programs.Greg’s duties at USAPEECinclude supervision ofthe council’s marketing programs throughoutthe world, as well as oversight of the council’s 14international offices.Greg received both his Bachelor’s and Master’sdegrees in Agricultural Economics withconcentrations in marketing from the Universityof Georgia. Upon graduation, Greg worked withthe U.S. Department of Agriculture’s (USDA)Foreign Agricultural Service in Washington,DC and then later as Director of InternationalTrade for the Georgia Department of Agriculturein Atlanta. He has served on the USDA’sAgricultural Technical Advisory Committee,which provides private sector advice to USDAand the U.S. Trade Representative’s Office andis currently on the Board of Directors for the AgEconomics Association of Georgia.1415

TuesdayBrett StuartGlobal AgriTrendsBrett Stuart co-foundedGlobal AgriTrends in2006 with the mission toprovide real-time marketintelligence for the globalagriculture sector. Thefirm is focused on researchand analysis of globalmeat and livestock. Priorto this, Brett was thelead economist for the U.S. Meat Export Federationand also worked for CattleFax as a global marketsanalyst. He has conducted overseas market researchin a variety of countries and for a variety of clients.Brett has also worked as a ranch hand, auditor,and controller in the U.S. agriculture industry. Hewas raised on a cattle ranch in Northern Utah andreceived an MBA from the University of Nebraska.Elliot GibberDeb El Food Products, LLCFounded in 1983, DebEl Food Products hasgrown into a major playerin the egg productsbusiness in the UnitedStates and worldwide.As president and CEO,Elliot Gibber overseesthe manufacturingand distribution ofliquid, frozen and dried egg products. In 1983, hedeveloped and built a 30,000-square-foot, state-ofthe-artegg drying facility in Elizabeth, New Jersey,which doubles as one of Deb El’s manufacturingfacilities as well as its corporate offices. In order16April 30, 2013 • 10:00–10:15 a.m.Promenade FoyerCoffee Break17Tuesdayto meet the production needs of his growing eggbusiness, Mr. Gibber purchased an upstate familyranch in 2001 and remodeled it into a 90,000-squarefootegg processing facility. Today, Deb El FoodProducts is now a major player in the egg productsbusiness in the United States and Worldwide.Mr. Gibber was Chairman of United Egg Association;keeping in constant communication with itsmembership and pushing initiatives that weregood for the U.S. egg products’ industry. He strivedto maintain a great relationship and improvedcommunication between United Egg Producersand United Egg Association. He has lent his eggproduct expertise to American Egg Board as aFurther Processor Advisor and as a member of theFood Technology Advisory Council to help shapemarketing messages to promote U.S. egg productsto food product manufacturers. Deb El is also amember of USAPEEC.Under Mr. Gibber’s leadership, Deb El has a strongtrack record of giving back to the community. Heis actively involved in numerous non-profit organizationsincluding Yeshiva University who in 2008awarded him with an Honorary Doctorate degree.

CaesarsPalaceMapGround LevelCaesars Palace DriveLas Vegas Boulevard/ The StripTheFountainsBrahmaShrinePedestrian Bridge Over StripBelle LucePedestrian Bridge Over Flamingo Blvd.EntranceFromStrip21MainEntrance2TaxiStandCleopatra’s WayTo Guy SavoyVIP Porte Cochere6ToForumShopsPURE Nightclub1Urner BarryWelcome ReceptionMain Entrance2Depart for Golf Outing3To Parking GarageToForumTowerAppian WayToPalaceTowerStatueofDavidAppian Way ShopsTo ConferenceCenterTo Roman TowerTemple PoolSpaSpaTo Augustus Tower5OctaviusTowerFlamingo RoadGordon Ramsay Pub & Grill3Spouses’ LunchConference Center4Urner Barry Registration,Meetings & Meals4PalaceTowerVenus PoolNeptune PoolApolloPool5Octavius Tower1819

TuesdayApril 30, 2013 • 10:15–11:00 a.m.Roman BallroomGRAIN OUTLOOKKevin GoodCattleFaxKevin Good, CattleFaxSenior Market Analyst andManager of CorporateAccounts, is responsiblefor the Kansas, Oklahomaand Southern Coloradofeedlot regions as wellas servicing CorporateAccounts. He is a graduateof Kansas State University,where he was a member of both the meats and thelivestock judging team.Kevin has been with CattleFax since 1982 and hascovered feedlot, stocker and cow-calf segments ofthe cattle industry in numerous areas of the country.Kevin has worked with many Agricultural Companiesin helping them understand the changes takingplace in the commodities industries with emphasisin animal proteins.CattleFax is a member-owned organization whoseobjective is to help member cattlemen make moreprofitable marketing and management decisions.CattleFax supplies its members, in all segmentsof cattle production and feeding throughout theUnited States, with timely market information,analyses and educational programs to assist themin making better bottom-line decisions. Theinformation, including data provided by members,is developed by CattleFax’s staff of market analystsand researchers. CattleFax information is availableto members through a weekly printed report, inconversations with analysts on toll-free lines, and onvideo screens and personal computers.20April 30, 2013 • 11:00–12:15 p.m.Roman BallroomConsumer TrendsBruce Axtman21TuesdayPresident, Nielsen Perishables GroupBruce Axtman is presidentof Nielsen PerishablesGroup, a strategicconsulting firm that wasacquired by Nielsen in2012.Bruce has more than20 years experience inthe strategic consultingbusiness, and specializes inguiding fresh food clientsin the move toward a consumer-driven marketingmodel. Bruce works with the top supermarketretailers in the country as well as the leadingperishables food suppliers and is often asked toshare his integrated go-to-market approach atindustry events.Bruce holds a Bachelor’s degree in business from theUniversity of Washington and lives in Chicago.

TuesdayApril 30, 2013 • 12:00–2:00 p.m.Meet at restaurant in Caesars PalaceSpouses’ Lunch ProgramGordon RamsayPub & GrillApril 30, 2013 • 12:15–1:15 p.m.Florentine BallroomLunchSponsored by:TuesdayCooking Demo and LunchFirst Course (choice of)Chilled Shrimp SaladEnglish Ale OnionBaby Lettuce SaladSecond Course (choice of)Beef Short-Rib & Cheek SandwichPub Beef BurgerYorkshire Ale Batter Fish & ChipsDessert (choice of)Sticky Toffee PuddingPotted Triple Chocolate TrifleKnots & Crosses Beer FlightTasters from the GR Pub draft selection®2223

TuesdayApril 30, 2013 • 1:15–2:00 p.m.Roman BallroomCesar de AndaVice Chair of the International EggCommission and Principal of Inova AlimentosCesar de Anda has beenchair and managingdirector of InovaAlimentos, a group ofcompanies leading the eggand poultry meat productsworldwide since 1994.Cesar studied business andgraduated from Mexico’sUniversidad Autónomade Guadalajara, and alsoattended several executive education programs atThe Harvard Business School.Cesar is currently the Vice Chairman of the IECand has been the Chairman of NAFTA Egg andPoultry Partnership (NEPP) from its inceptionin 2002. Presently, he sits on the board of manycompanies and civil organizations in México. He haspresided as board member of the North AmericanCompetitiveness Council, is a former Chairman of theBoard of UNA (National Poultry Association), and is aformer Secretary Treasurer of IPC.April 30, 2013 • 2:00–2:15 p.m.Promenade FoyerCoffee Break24EGG SessionsApril 30, 2013 • 2:15–3:00 p.m.Roman BallroomJoanne IvyAmerican Egg BoardShell Eggs Take Back Easter25TuesdayJoanne Ivy receivedher Bachelor of Sciencedegree from OldDominion University inNorfolk, VA. In 1992, Ms.Ivy earned the CertifiedAssociation Executive(CAE) designation ofthe American Society ofAssociation Executives.She started her career inthe egg industry with theNorth Carolina Department of Agriculture (NCDA)as Marketing Specialist, concentrating her efforts onpromoting North Carolina’s poultry industry. In 1977,she became Executive Director of the North CarolinaEgg Association, a position she held for nine years.In 1986, Ms. Ivy joined the American Egg Board (AEB)as Director of Industry Relations, and was promotedto Senior Vice President in 1996. In this position,Ms. Ivy continued to be responsible for IndustryRelations, but also handled the areas of egg productmarket development, retail merchandising, andexport marketing. In addition, Ms. Ivy supervised theareas of Foodservice and Consumer Education.Effective January 1, 2007, Ms. Ivy was chosen as thePresident and CEO of the American Egg Board. Sheis only the second Chief Executive Officer of theAmerican Egg Board, succeeding Lou Raffel, whoserved in that capacity since the American EggBoard program began in 1976.Ms. Ivy was recently elected Chairman of theInternational Egg Commission for 2011-2013 after

Tuesdayserving as Vice Chairman and officeholder. She alsoserved 12 years as the Chairman of IEC’s MarketingCommittee. At the 2005 International EggCommission Annual Conference in Amsterdam, Ms.Ivy was named “The International Egg Person of theYear” – the organization’s top honor – and receivedthe coveted Denis Wellstead Memorial Trophy. Atthe 2008 International Egg Commission’s AnnualConference in Shanghai, China, the American EggBoard won the Golden Egg Marketing Award for thebest marketing program in the world.April 30, 2013 • 3:00–3:45 p.m.Roman BallroomAnders WurcelSANOVO International A/SEuropean Cage Ban and Market UpdateAnders Wurcel has beentraveling the world forover 10 years buyingand selling egg powders.Prior to working forSanovo InternationalA/S, the world’s biggestglobal trader of dried eggproducts, Anders studiedinternational businessand lived in Hong Kongwhere he worked outside the egg industry. Sincebeginning his career with Sanovo, Anders hasgained a global perspective on the international eggproducts business. When not travelling, he works outof Sanovo Egg Group’s headquarters in Denmark.April 30, 2013 • 3:45 p.m.Roman BallroomUrner Barry Egg Reporters’Panel DiscussionRick BrownTuesdayRick Brown is Sr. Vice President and Treasurer ofUrner Barry. For the past 31 years, he has workedto maintain and improve the quality and accuracyof all published marketreports at Urner Barryby establishing a highlevel of communicationwith all segments of theindustry. In November1998, Mr. Brown analyzed,developed and beganpublishing the EuropeanUnion Egg ProductsMarket which is publishedon Fridays and usedthroughout Europe as a reference in spot trading.Since June of 1985, he has been reporting theegg and egg products market and is a frequentspeaker at industry meetings on these topics.Mr. Brown started with Urner Barry in 1981 as theCOMTELL Systems Manager.Mr. Brown graduated from the University ofMaryland with a Bachelor of Science in Marketingand Transportation.2627

TuesdayRandy PesciottaRandy Pesciotta is VicePresident of the EggDivision for Urner Barry.His primary responsibilitiesare the reporting of theegg market which hehas done since his careerbegan in 1985.Mr. Pesciotta is a 1983graduate of Stockton StateCollege in New Jersey with a Bachelor of ScienceDegree in Business Management.Brian MoscogiuriBrian Moscogiuri is a market reporter at UrnerBarry, covering the US and EU egg and eggproduct markets.Mr. Moscogiuri startedworking for Urner Barryin April 2011, and asidefrom being a reporter, he isinvolved in marketing andsocial media projects forthe company.Mr. Moscogiuri attendedPhiladelphia Universityfrom 2005-2010. Hegraduated with a Bachelorof Science degree in architectural studies and aMaster of Business Administration.TuesdayPOULTRY SessionsApril 30, 2013 • 2:15–3:15 p.m.Pompeian BallroomChad GregoryUnited Egg ProducersAnimal Rights Issues AffectingAnimal ProteinChad Gregory came to work for United EggProducers in 1998 and currently serves asPresident and CEO. Chadspends all of his timemanaging UEP, whichrepresents 95% of theU.S. egg production.Chad also representsUEP’s interests onthe International EggCommission.Chad earned a Bachelorof Science degree inMarketing and a Bachelorof Science degree in Management from SouthernIllinois University in 1993.2829

TuesdayApril 30, 2013 • 3:15–4:15 p.mPompeian BallroomUrner Barry Poultry Reporters’Panel DiscussionMichaelO’ShaughnessyMichael W.O’Shaughnessy is SeniorVice President of UrnerBarry and has been amarket reporter of thechicken market for thefirm since 1988. Mr.O’Shaughnessy graduatedfrom Upsala College, EastOrange, New Jersey, witha Bachelor of Arts degreein Business Administration. He joined Urner Barryin 1984 as a sales representative for COMTELL,while holding the position of sales manager.Mr. O’Shaughnessy is also the editor of UrnerBarry’s Weekly Insider’s Poultry Report.Russ WhitmanRussell W. Whitman is VicePresident, Poultry Division,for Urner Barry and hasreported the turkeymarket and mechanicallyseparated poultrymarkets since 1989.Mr. Whitman graduatedfrom Washington & LeeUniversity, Lexington,Virginia, with a Bachelorof Science degree in Business Administrationwith special attainments in Commerce. He joined30James Serpico31TuesdayUrner Barry in 1987 and was initially involvedwith COMTELL sales and support. In addition tohis primary market reporting responsibilities, Mr.Whitman is the editor of the Weekly Insider’s TurkeyLetter, Urner Barry’s National Weekly Hatch Report,Weekly Insider’s Retail Report and is Associate Editorof the Weekly Insider’s Poultry Report and Senioreditor of Urner Barry’s Reporter Magazine.James Serpico is a 2006 graduate of RamapoState College in New Jersey and holds a Bachelorof Science degree inHistory. His career withUrner Barry started in2007 where he heldan account manager’sposition within the salesdepartment. In 2009,Mr. Serpico entered intohis current role at UrnerBarry as a market reporterfor the Poultry Divisionand is also a contributing writer for Urner Barry’sReporter Magazine.April 30, 2013 • 4:15 p.mPompeian BallroomKevin GoodCattleFaxProtein Market ForecastPlease see Kevin Good’s bio on page 20.

TuesdayApril 30, 2013 • 5:30–7:00 p.m.Promenade FoyerClosingCocktail PartySponsored by:Gold SPonsorsSponsorship for more than 20 yearsVistaFood Exchange Inc.3233

Silver SPonsorsSponsorship for 10 years or moreSilver SPonsorsSponsorship for 10 years or moreEGG TRADERS Inc.HOLMES FOODS®3435

CHOOSE FIBRE. SAVE NATURE. ®SPonsors36

Urner BarryP.O. Box 389Toms River, NJ 08754-0389732-240-5330www.urnerbarry.com/executive