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Page 01.pub - Institute of Videography

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ForewordINSTITUTE OFVIDEOGRAPHYContactsAdministration& Membership EnquiriesPO Box 625, Loughton,Essex IG10 3GZ United Kingdome: info@iov.co.ukt: 0845 741 3626 (UK)t: +44 (0) 208 502 3817 (Int.)Executive AdministratorKevin Cook F.Inst.V.e: kevin.cook@iov.co.ukt: 020 8502 3817Membership SecretaryMartin Bakere: martin.baker@iov.co.ukt: 020 8502 3817Executive ChairmanSteven Abrams F.Inst.V.2 Ingledene Road,Liverpool L18 3HJe: steve.abrams@iov.co.ukt: 0151 722 6692TreasurerSteven Abrams2 Ingledene Road,Liverpool L18 3HJe: steve.abrams@iov.co.ukt: 0151 722 6692Arbitration OfficerRon Lee F.Inst.V.13 Coleridge Avenue, Dentons Green, StHelens, Lancashire WA10 6RNe: ron.lee@iov.co.ukt: 0871 8713112(Calls to this number cost10p per minute)Assessment AdministratorChris Waterlow F.Inst.V.78 Portland Road,Bromley, Kent BR1 5AZe: chris.waterlow@iov.co.ukt: 020 8851 0105<strong>Institute</strong> <strong>of</strong> <strong>Videography</strong> LtdExecutive CommitteeDerek Latimer F.Inst.V.Ron Lee F.Inst.V.Steve Abrams F.Inst.V.Robert Scarfe F.Inst.V.Peter Snell M.M.Inst.V.Mark QuinnChris Waterlow F.Inst.V.Published By:IOV FOCUS Ltd174 Roding Road, Loughton,Essex IG10 3BS United Kingdome: focus@iov.co.ukt: +44 (0)20 8502 3817Editor: Kevin Cook F.Inst.V.News Editor: Martin BakerFOCUS magazine contents, and its logo,and the <strong>Institute</strong> Logo, are copyright <strong>of</strong>the <strong>Institute</strong> <strong>of</strong> <strong>Videography</strong> Ltd.While we make every effort to ensureaccuracy, we cannot take responsibilityfor losses resulting from publishing errors<strong>of</strong> any kind, howsoever caused.IOV2006, IOV2007 and IOV2008are trading names forIOV Focus LtdWin AwardsAt the end <strong>of</strong> this month, the firstcall will go out for entries to thisyear’s IOV Awards. Applicationforms will be made available to allmembers, and be downloadablefrom the IOV website. But what’sthe point in entering?I don’t think a year has goneby without some controversyover who should have won andwho shouldn’t and, to be honest,I don’t think this will ever change- regardless <strong>of</strong> the judgingprocess or, indeed, who judgesthe awards. That’s the nature <strong>of</strong>creative awards, in that oneman’s meat is another man’spoison. Personal preferencesand dislikes are all part <strong>of</strong> whatis a creative appreciationprocess. However, this is not agood reason to shy away fromentering what has become ourindustry’s leading productionawards. In fact, it should bewhat inspires you to enter.The categories will be thesame this year - Best Corporate,Best Wedding, Best Documentaryand Best Open Category - whichpretty much sums up the areas<strong>of</strong> production our membership isinvolved in. Any productionwithin these categories can beentered, as long as they werecompleted between the lastawards ceremony (27th April2005) and the deadline (1stAugust 2006).Whilst you might think this isan easy deadline to meet, wehope you will start to think nowThis MonthFEATURESThe CookRetort14 Video Forum ReviewKevin Cook reports on the 2006 Video Forum Exhibition18 Seeing GreenMark Brindle reviews Reflecmedia’s Chromakey solution22 Making the most <strong>of</strong> www.iov.comMartin Baker explains the implications and controls <strong>of</strong> the latestupgrade to the IOV’s website31 Saving Energy - Why Bother?John Allard introduces a new series on energysaving innovationsabout what you aregoing to enter (and,yes, you do have tobe a current member). Treatthis as your reminder, and whenthe entry forms are made ready -please deal with it ASAP.You don’t have to spend toolong on the Internet to find howbeneficial winning an IOV Awardhas become. Just type in ‘IOVAwards’ in Google and you’ll seehow previous winners andnominees quite rightly shoutabout them from the ro<strong>of</strong>tops.Regardless <strong>of</strong> your opinion <strong>of</strong>those that win, the awardsjudging process, or any otherelement <strong>of</strong> this valuablemembership benefit - you cannotdeny that winning an IOV Awardmight help you to expand yourbusiness.It’s free to enter so you havenothing to lose. In fact, by notentering you’re on to a loserstraight away - as you’ll lose theright to knock those that havehad the nerve. It happens everyyear, and it always seems to bethe same people who criticise thewinning entries - and its normallythose that couldn’t/wouldn’t getan entry in on time.Like the Lottery, if you arenot in it - you can’t win it. Butunlike the Lottery, the odds <strong>of</strong>winning are far more realistic. REGULAR ITEMS5 IOV News IOV and Industry News plus Local IOV Meeting reports25 Classified Ads Sales & Wants / Products & Services27 Trade Directory Subscribing Manufacturers & Suppliers30 The List The Register <strong>of</strong> Qualified Members31 Light Snack John Allard’s regular lighting columnKevin Cookwww.iov.com Focus Magazine March 2006 3

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