IBM - Information Agenda, Do you have one - Mario Passalacqua - Net
IBM - Information Agenda, Do you have one - Mario Passalacqua - Net
IBM - Information Agenda, Do you have one - Mario Passalacqua - Net
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The Profitability Whale Curve:Leveraging Customer SegmentationCumulative Profit0Profit Profit ProfitEnriching Neutral DestroyingCumulative Customers, Ranked by Profitability57% of executives want to use information to improve competitive advantage65% want to use it to increase revenue and profits© 2009 <strong>IBM</strong> Corporation