<strong>Perceptions</strong> <strong>of</strong> <strong>the</strong> <strong>Population</strong> <strong>of</strong> <strong>the</strong> <strong>Republic</strong> <strong>of</strong> <strong>Moldova</strong> on Discrimination: Sociological Study 62Chart 47. Share <strong>of</strong> respondents who watch more frequently <strong>the</strong> following TV channels for informationalpurposes, %544529208 7 742 3Prime TV<strong>Moldova</strong>1PRO TVNITTV7(NTV)Jurnal TV2 plusSTS(CTC)Eu TVN4The share <strong>of</strong> people who watch more <strong>of</strong>ten Prime TV for informational purposes is bigger in rural areas(56%), among women (56%), persons older than 35 years (59%), persons with a low (56%) and middle level<strong>of</strong> education, persons with Russian (68%), Gagauz (80%), Bulgarian (95%) and Ukrainian ethnicity (81%).The share <strong>of</strong> persons who watch more <strong>of</strong>ten <strong>Moldova</strong> 1 for informational purposes is bigger in ruralareas (57%), among persons older than 50 years (60%), respondents with a low (53%) or middle level <strong>of</strong>education (50%).The share <strong>of</strong> persons who watch more <strong>of</strong>ten Pro TV for informational purposes is bigger in urban areas(37%), among persons <strong>of</strong> 18-34 years (40%), persons with a high level <strong>of</strong> education (38%),<strong>Moldova</strong>ns/Romanians (46%).The share <strong>of</strong> respondents who watch more <strong>of</strong>ten NIT for informational purposes is bigger amongpeople <strong>of</strong> Russian (40%), Gagauz (38%), Bulgarian (36%) and Ukrainian ethnicity (38%).The share <strong>of</strong> persons who watch more <strong>of</strong>ten TV 7 for informational purposes is bigger among peoplefrom urban areas (11%), with higher and graduate education (11%) and persons <strong>of</strong> Russian ethnicity (19%).Respondents' perception about <strong>the</strong> attitude <strong>of</strong> mass-media towards <strong>the</strong>discriminated groups <strong>of</strong> peopleDuring <strong>the</strong> survey we tried to determine how respondents perceive <strong>the</strong> attitude <strong>of</strong> mass-mediatowards <strong>the</strong> discriminated groups <strong>of</strong> people. Following <strong>the</strong> analysis <strong>of</strong> data and estimation <strong>of</strong> <strong>the</strong> DominantPersonal Opinion Index (DPOI10), we can conclude that in general most <strong>of</strong> <strong>the</strong> persons who have contactswith mass-media (written press, radio, TV) at least once a week have <strong>the</strong> opinion that mass- media reflects<strong>the</strong> issues related to discriminated groups <strong>of</strong> people in a neutral and equidistant manner. Thus, <strong>the</strong> Chartbellow reveals that, according to <strong>the</strong> respondents' perception, mass-media has a quite positive attitudetowards young people, men, women, elderly, persons with disabilities. The attitude towards Roma, gaysand lesbians, HIV-positive persons, former detainees is perceived as less positive than towards <strong>the</strong> groups10The Dominant Personal Opinion Index (DPOI) was calculated using <strong>the</strong> formula (p-n)x(100-ne):100, where p is <strong>the</strong>frequency <strong>of</strong> positive opinions, n – frequency <strong>of</strong> negative opinions, ne – frequency <strong>of</strong> neutral opinions. The indexranges on a scale from -100 to 100. The closer to 100 <strong>the</strong> index is, <strong>the</strong> more equidistant and less discriminatory <strong>the</strong>
<strong>Perceptions</strong> <strong>of</strong> <strong>the</strong> <strong>Population</strong> <strong>of</strong> <strong>the</strong> <strong>Republic</strong> <strong>of</strong> <strong>Moldova</strong> on Discrimination: Sociological Study 63mentioned above, but never<strong>the</strong>less <strong>the</strong> Dominant Personal Opinion Index is above 0. Regarding personswith a risky behavior, <strong>the</strong> respondents believe that mass-media has a quite discriminatory attitude, <strong>the</strong>DPOI having a negative value.Chart 48. Perception <strong>of</strong> respondents who have contacts with mass-media at least once a week about <strong>the</strong>irattitude towards different groups <strong>of</strong> people (DPOI), %youth121213‐1people with risky behavior ‐2‐1men121112<strong>the</strong> Roma34gays and lesbians01womenHIV+ persons<strong>the</strong> poor<strong>the</strong> elderly5569910131011111415TVradionewspapersformer detainees344persons with physical disabilities101212persons with mental disabilities91010‐5 0 5 10 15 20The survey also reveals that <strong>the</strong> respondents' perception on how <strong>the</strong> mass-media reflects issues relatedto discriminated persons varies depending on <strong>the</strong> TV channel watched more frequently for informationalpurposes. This makes us believe that <strong>the</strong> respondents' perception refer ra<strong>the</strong>r to <strong>the</strong> specific TV station.Never<strong>the</strong>less, we believe that <strong>the</strong> respondents' perception about <strong>the</strong> attitude <strong>of</strong> mass-media towardscertain groups <strong>of</strong> people is not enough to draw a final conclusion and it is necessary to analyze <strong>the</strong> content<strong>of</strong> <strong>the</strong> broadcast programs.Thus, <strong>the</strong> Chart below shows that <strong>the</strong> respondents that watch more frequently Prime TV forinformational purposes believe that mass-media has quite a positive and equidistant attitude towardsyoung people, men, women, elderly, less positive attitude towards <strong>the</strong> poor and detainees and ra<strong>the</strong>rnegative or discriminatory attitude towards <strong>the</strong> Roma, gays and lesbians, HIV-positive persons, personswith physical and mental disabilities.attitude <strong>of</strong> mass-media towards <strong>the</strong>se groups is, and vice-versa.