view - Brakes

“Taxi for Hildon!”Now the leading natural mineral water brand in the hotel, catering andrestaurant arena, Hildon first arrived on the doorsteps of premiumLondon outlets delivered by taxi! That was in 1989 and 20 years onHildon maintains a firm foothold in the foodservice arena, still seeingdistribution growth within the premium sector.The 100% recyclable 750ml glass bottles in“Delightfully Still” and “Gently Sparkling”have been refreshed with bright metallised,screen printed labels, keeping them right upto date and reinforcing their premium image.Hildon Natural Mineral water comes fromhundreds of feet beneath the chalk hills ofthe Hampshire countryside. The water isfiltered naturally for anything from 25 to 50years, ensuring a crystal clear water with afresh pure taste every time.Producing around 30 million bottles ayear, Hildon is the largest English naturalmineral water company to the caterer and assuch its 750ml bottle, the perfect size to takewith food, deserves a place on the menu. A 10618 – 1 x 12 (750ml) A 10617 – 1 x 12 (750ml)Water brand promises lifechanging experienceA 25508 – 1 x 24 (500ml)The Life Pure Water brandis urging caterers tosupport the British sourcedwater and promises to fundat least one litre of cleandrinking water forcommunities in thedeveloping world for everylitre of Life Pure Watersold, administered by thebrand’s independentcharity, drop4drop.Life Pure Water wasestablished in 2005 with thepurpose of providing acompetitively priced ethicalalternative in the bottled watermarket. Bottled at a certifiedorganic source inPembrokeshire, a facilitypowered mostly by renewableelectricity and bio-diesel,recycling is done on siteoffsetting emissions byplanting broadleaf trees andshrubs in the area.Life is stocked in over 700venues around the countryincluding shops, cafés, schoolsand bars, and the customerbase is continually expanding.As a result of its sales success,‘drop4drop’ has already beenable to fund water projects inIndia, Zimbabwe, Tanzania,Uganda, Nicaragua, Senegaland Cambodia. Every project isassessed, with the help ofpartner charities, to ensure themost efficient allocation offunds and to make sure thatthe donations are sent directlyto where aid is needed.Caterers stocking the 500mlStill Life Pure Water, availablefrom Brakes, will not only behelping a good cause but willalso benefit from salesgenerated by the brand’s highprofile marketing campaign.Stock up now and beprepared for a life changingexperience.18FOCUS on… 19