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WHAT’Snew?Score this summerby supporting themajor brandsTHREE OPPORTUNITIESTO SCORE!Field a winning teamwith WalkersKick off the inevitable footballfever in your business byteaming up with Walkers Crispsto offer your customers a choiceof 8 specially created,internationally inspired flavours.To make sure that caterers can takefull advantage of the promised salessurge, Brakes will be offering twounique 24 bag variety packscomplete with eye catching clipstrips for an instant display solution.The clip strips feature brandpersonality Gary Lineker holding the‘Walkers Flavour Cup’ packed withflavoured bags, and can be placedprominently behind the counter orat the till point to encourageimpulse purchases and promptIt doesn’t stop there. Fans will alsohave the chance to win £10,000by uploading their fan-tasticphotographs or videos to becometheir flavour’s superfan.Make sure the Walkers FlavourCup sees your sales overflowing thissummer by stocking up on the funflavours that are sure to score withconsumers.*See page 46 for your chance towin £500 of Love2Shop vouchersevery week.A 28987 – 1 x 36 (50g)A 100137 – 1 x 24 (50g)A 100087 – 1 x 12 (150g)consumers to try out the differentflavours across the range.The bags will alsoencourage consumers totake part in the ‘WalkersFlavour Cup’ promotion.From now until July,Walkers is asking thenation to crown theworld’s favourite crispflavour. Consumersare being invited tosupport their favouriteflavour by becominga fan online at atwww.walkers.co.uk. The flavour thathas the most fans at the end of thecompetition will be crowned theWalkers Flavour Cup Champion.A 84624 – Variety Clipstrip 124 packs (4x6) x 34.5g packs.(Argentinian Flame Grilled Steak,Dutch Edam Cheese, JapaneseTeriyaki Chicken and FrenchGarlic Baguette flavour).A 84625 – VarietyClipstrip 2 – 24packs (4x6) x34.5g packs.(AmericanCheeseburger,Brazilian Salsa,English Roast Beef &Yorkshire Pudding and GermanBratwurst Sausage flavour).Kicking off with McCoy’s ‘Areyou a real fan?’ promotionwhich gives purchasers thechance to win a fantasticfootball trip. Up for grabs areholidays to well-knownfootball-related cities such asRio de Janeiro, Lisbon,Barcelona and, of course,South Africa’s Cape Town,home of the 2010 FIFA WorldCup. All in all there are tenholidays on offer, includingflights, accommodation,tickets to see a league game,plus spending money. To beUB will be whipping up 2010 FIFA World Cup feverthis summer with a promotional hat trick across itsleading brands, by fielding a winning combinationof football-related on-pack activity for McCoys,KP Nuts and Jaffa Cakes.in with a chance of winning,consumers submit a specialon-pack four digit code,either online or by text.Footie fans will also bedriven nuts trying to decideon their best quality footballmoment of all time in the KPNuts on-pack promotion.Special flashed packs of KPNuts will invite consumers tovote, online or by text, fortheir most memorablemoment, chosen from aselection on the back of thepack. Thousands of footballthemedprizes on offerinclude mini footballs, replicashirts, plus a holiday to a topfootball destination.An online penalty shootoutgame will see McVitie’sJaffa Cakes fans vying to winone of 50 instant daily prizesincluding Nintendo Wii’s –complete with a ProEvolution Soccer game –European football shirts andinflatable goalposts. Packsflashed with the ‘shoot andwin great football prizes’message, will be driving salesinviting consumers to goonline and register to playevery day for 98 days.Target McCoy’s, KP Nutsand Jaffa Cakes on your nextorder and get set to scorebig profits this summer withthese great on-pack offers.67