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Nescafé hasbright idea forBrazilian breakAs Frank Sinatra once said,they’ve got an awful lot ofcoffee in Brazil. But youdon’t need to take hisword for it, you can see itfor yourself if you are thelucky winner of a trip tothe home of great coffeebeans in the latest Nescafépromotion.The Nescafé ‘Brightest Prizes’promotion promises the brand’sbiggest prize fund to date, amassive £120K worth of rewardsfor caterers and foodserviceoperators, including ten trips fortwo to Brazil.Holiday winners will get tovisit a coffee farm to view theproduction process and learna bit about the history ofcoffee. Winners will also enjoy£200 spending money and abottle of champagne on top ofthe holiday.Over 1,300 prizes are onoffer, including a year’s supplyof Nescafé coffee, and a shareof two million FoodserviceRewards points.This latest Nescafépromotion will help drive coffeesales and increase awarenessof the Nescafé range. The tripsto Brazil are the perfect link tothe birthplace of Nescafé,reinforcing the provenancemessage that Nescafé is madefrom 100% pure and naturalcoffee beans.For a chance of winningsimply visit www.npextra.co.uk,register and enter yourFoodservice Rewards code.A 35960 –1 x 6 (500g)A 681 –1 x 6 (750g)A 1791 –1 x 6 (750g)A 84470 –1 x 3 (1kg)FOCUSon…When consumers arechoosing a soft drink theyare influenced by varyingneeds and occasions.There are 5 key reasonswhy your consumersdrink a soft drink:Soft drinks sell fourtimes more thancrisps and snacks somake sure you giveenough space to thelargest and fastestgrowing sellers inyour outlet.*To maximise your soft drinkssales, stock the top brand ineach segment.We recommend followingthese best practicemerchandising principles tohelp grow your sales:• Fizzy refreshment• Thirst-quenching• Energy-giving and sport• Good for me• Refreshment• Range: The top 10 softdrink brands make upover 60% of soft drinksales so stock the corebrands!*• Layout: The averageshopper only spends 19seconds at the drinkschiller so keep to aplanogram and make iteasy for your customers tofind what they want!*• Location: 50% of all softdrinks are bought onimpulse so keep yourshelves stocked up at alltimes!*• Equipment: Chilling softdrinks can increase yoursoft drink category salesby 60% so keep your corebrands chilled with theright layout and in theright location!** Source: AC Nielsen ScantrackDrink Now Convenience dataw/e 23.10.0910WHAT’S new?11