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Fingers crossed for KIT KAT ®sales boostKIT KAT ® lovers will becrossing their fingersduring the 2010 FIFAWorld Cup, not only tosupport their national teambut also for luck as thebrand offers a daily £1000prize in its fun ‘FingersCrossed’ promotion.® Reg. trademark of Société des Produits Nestlé S.A.Promotional packs include KITKAT ® 4 finger, KIT KAT ® CHUNKY& KIT KAT ® CHUNKY Caramel.All sport a picture of two crossedKIT KAT ® chocolate fingers toencourage football fans to showsupport for their favourite teamthis summer. Purchasers areasked to send in photographs ofthemselves supporting theirteam for a chance to win thedaily cash prize. Entrants will alsohave the chance to feature in theKIT KAT ® media campaign,having their photographsplashed across 48-sheet postersaround the country.KIT KAT ® is going to turn thebiggest event of the year into amotivating campaign that willdrive category growth, usingA 1111 – 1 x 48the instant win cash mechanic, showcasing photographs ofwhich is the most popular entry real football fans and films ofmechanic for a campaign. their lucky match rituals.A £5 million media spend People watching games on theand campaign which spans TV internet will also be able toand outdoor advertising, press, offer good luck to their teamsdigital, PR, radio and mobile by placing the KIT KAT ® fingersactivity throughout the summer icon on screen.is sure to generate interest. Stock up now, so yourThe brand’s website will host a customers can ‘Cross Their‘Festival of Football’,Fingers’ with KIT KAT ® !8WHAT’S new?