Journalism Ethical - Graines de Changement

96. Staff members must ensure that their freelance work does notinterfere with their responsibilities to The Times and that it isconsistent with these policies and guidelines. If any doubtexists, they must consult their supervisors and the associatemanaging editor for news administration or the deputyeditorial page editor before accepting outside assignments.97. Before accepting a freelance assignment, a staff member shouldmake sure that the tone and content of the publication, Web siteor program are in keeping with the standards of The Times. Ingeneral, a staff member should write nothing elsewhere thatcould not fit comfortably under his or her byline in The Timesor that implies The Times’s sponsorship or endorsement. Anoutside publication, program or Web site may identify staffmembers by their Times positions but only in a routine way.9Journalistic Work Outside The Times98. Because their primary identification is with The Times, staffmembers who accept freelance assignments should adhereto this code in carrying out those assignments. For example,a staff member on freelance assignment may not acceptcompensation, expenses, discounts, gifts or other inducementsfrom a news source. Similarly, staff members who establishtheir own sites on the World Wide Web must insure that theironline conduct conforms to these guidelines.99. Frequency matters. Freelance work might create a conflict ofinterest if it is pursued with such regularity that it interfereswith Times assignments or compromises the integrity orindependence of The Times. Freelancing might also create aconflict if it identifies a staff member as closely with anotherpublication or Web site as with The Times. A businessreporter who wrote a column in every issue of a trade magazinemight soon become more identified with that magazine thanwith The Times. A critic writing regularly for an arts magazinemight foster the impression that The Times was not his or herprime responsibility. The use of a pseudonym does not alterthe obligation to comply with this provision.E T H I C A L J O U R N A L I S M29