S E M A 2 0 1 0 L A S V E G A Sby Dan Rowland and Bill Keegan, SVR MemberEverything you ever hear about the SEMA (SpecialtyEquipment Manufacturers Association) show in Las Vegasis more than likely true. More cars, more wheels and tires,more <strong>of</strong> any kind <strong>of</strong> car bling and foo-foo than you canimagine, and oh! ALL the pretty girls in Las Vegas to attractattention to and individualize more that 1600 displays inthousands and thousands <strong>of</strong> square feet. Bill and I spent 2½ days and may not have seen all <strong>of</strong> the three great halls andthe multitude <strong>of</strong> outside displays.We arrived Tuesday afternoon, registered our “<strong>Drifter</strong>” presspasses and managed to see about ½ <strong>of</strong> one three great halls.We had guest passes to the MONSTER parking lot partyat 4:30 – all the food and drinkwas free—and passes to get backin to the hall which closes at 5:00to see the private unveiling (forthe press) <strong>of</strong> the ABT AUDI R8---lots <strong>of</strong> carbon fiber, suspensionstiffening and beaucouphorsepower.With over 100,000 people there for the week every cab wasbooked as was every hotel and restaurant. Waiting in linefor things was the norm. We did manage to get up close to afew <strong>of</strong> the booths by getting there ahead <strong>of</strong> the crowds. Youmight recognize Mario here at one <strong>of</strong> the Mothers booths—he drew a lot <strong>of</strong> attention. Besides all the girls there werecelebrities everywhere. Car drivers and designers like Foose,and we managed to meet Noel Lee from Monster Cable ashe introduced his joint venture with California Customs.<strong>The</strong>ir JV will announce a new line <strong>of</strong> car care products inthe spring. I snagged a sample <strong>of</strong> a chamois like absorbentmicr<strong>of</strong>iber drying towel that works better than anything Ihave ever used.<strong>The</strong> variety <strong>of</strong> products wasunbelievable. If you can imagineit—someone makes it and sells it.One entire section was devoted t<strong>of</strong>asteners, ones to exhaust, paint,suspensions, and, <strong>of</strong> course ,one entire hall to wheels and tires.That is what this show was originally about-- wheels andtires-- and eventually developed after 46 years to what it istoday. Here are a couple <strong>of</strong> the <strong>Porsche</strong> wheel enhancementoptions we viewed. <strong>The</strong>re were many but most seemedfocused on the center lock option on the GT3 and Turbo.More aftermarket options are in the works as well.Every vendor, when asked about what they had for <strong>Porsche</strong>,referred to their catalog. From Bilstein to K & N, all had<strong>Porsche</strong>s in their sights. We passed the PCA interviewing theEscort boys in their display on the way to meet with Meguiarsand see their “wrap” demonstration.What was surprising were the new water based paint productsincluding colored chrome. Along with the new “Wrap”technology and new set <strong>of</strong> wheels you can change the color,texture and appearance <strong>of</strong> a car in less than a day. Wewatched gloss black go to flat white with carbon fiber hoodand ro<strong>of</strong>—all with wrap like yousee on stick-on advertisements.Many manufacturers had overlaysin process including 3M andMeguiars.We saw paints that look one colorhead on and a different color a fewfeet away. Wheels as big as 30”were not uncommon. Saw onewith a 385 X 15 X 30 tire. Over 15 inches in width with therubber only 2” tall on the wheel. Saw the same wheels andtires later on a Hummer in the DUB display outside.Tuesday we got to ride in the new FORD SVT F150 out inthe parking lot. Lots <strong>of</strong> screeching, tire smoke and air time.Picture is a demo <strong>of</strong> FORD <strong>of</strong>f road trucks on the samecourse where we rode the SVTs. After the ride we attendedEntertainment Arts (EA) debut <strong>of</strong> SPEED II, their latest andgreatest simulation s<strong>of</strong>tware.Spectacular and versatile, withmany tracks included plus theoption to design your own anddrive about 30 different cars.Here is a sample <strong>of</strong> one <strong>of</strong>the other <strong>of</strong>f road vehicles ondisplay. Everything seemed larger than life. <strong>The</strong>re were 50plus mustangs and many show cars impossible to describe. Ifyou ever have the chance SEMA is well worth the visit, plan acouple <strong>of</strong> days and your most comfortable shoesIt is impossible in this short article to detail all the things wesaw while at SEMA. It certainly was an experience worthrepeating. Bill and I agreed, however, it probably isn’t an everyyear event. We were beat from walking and, hard as it is tobelieve, we had automotive overload.Page 2the drifter - <strong>Sacramento</strong> <strong>Valley</strong> <strong>Region</strong> - <strong>Porsche</strong> <strong>Club</strong> <strong>of</strong> <strong>America</strong> - www.derporsche.net
T H E G O O D I E S T O R Eby Cookie Anderson, SVR GoodiestorekeeperWe are going to have a cold winter. How do I know that? I read some years back in the Farmers Almanac that if acorns fall <strong>of</strong>f the treeduring early summer that we will have a cold winter. Guess what? My acorns have been falling <strong>of</strong>f my oak tree since late June. So far thatFarmers Almanac hasn’t been wrong. This is your chance on stocking up on warm clothes from the Goodie Store. Do you have a warmsweatshirt with the <strong>Porsche</strong> Crest yet? We have several sizes and colors on sale for $25.00 originally priced at $35.00. We have red vestswith the small <strong>Porsche</strong> Crest sizes in medium, large and extra large for $35.00. SVR car badges $15.00, PCA car badges $18.00 and thenew Zone 7 car badge $18.00. We have several hats in black and white for $15.00.If any <strong>of</strong> these items look interesting either email me goodiestore@svr.pca.org or give me a call 916.988.6534.Dream Car Solutions is <strong>Sacramento</strong>’s only premier automotive club<strong>of</strong>fering storage and transportation services tailored to the needs <strong>of</strong>the true car enthusiast.Summer Detail SpecialNow’s the time to get extra protection onyour vehicle. DCS is <strong>of</strong>fering a unique detailpackage that will protect the exterior <strong>of</strong> yourcar through the worst part <strong>of</strong> the year.Full exterior Summer special:$99.99call for details - pickup and drop <strong>of</strong>f avail.Other services available.916-374-1921<strong>Club</strong>house FeaturesWe <strong>of</strong>fer an environmentally controlled facility toprotect and preserve your vehicle.<strong>The</strong> clubhouse is not open to the public, only tomembers and their guests.For security reasons, all vehicles are loaded andunloaded insided the clubhouse.Monthly membership start @ $150 storage&carethe drifter - <strong>Sacramento</strong> <strong>Valley</strong> <strong>Region</strong> - <strong>Porsche</strong> <strong>Club</strong> <strong>of</strong> <strong>America</strong> - www.derporsche.netPage 3