Cyberbullying and the Bystander - Bullying - Australian Human ...

Director and the Senior Research Manager) then independently allocated content themes (codes) for eachmain question asked in the focus group. These two researchers and one moderator then met to discuss theindividually identified themes to generate final list of content themes for each question. The final set ofcontent themes were used to code the remaining focus group transcripts allowing for the identification ofrecurrent themes and points of interest.Focus group findings were used to inform the development of campaign strategies (refer to PrimaryCommunication‟s Concept Strategy Report).3. Student Edge student consultationStudent Edge (www.studentedge.com.au) has over 90,000 members (and growing) in the 13-17 age groupnationwide and provides an opportunity for students to comment on youth-related issues through their „yoursay‟ page. All comments posted by students are moderated and have to be approved before beingdisplayed, enabling the removal of offensive material. Additionally, the Student Edge website provides theopportunity to ask the target group in an efficient and immediate way about a particular issue or strategy via„poll questions‟.A draft list of „your say‟ (i.e. student edge discussion blog) and potential „poll questions‟ were developed bythe CHPRC and sent via email to the Commission and Primary Communication for comment and feedback.Amendments were thereafter made and a final draft list of questions was sent to Student Edge for theirexpert opinion and advice. Following this process, the final „your say‟ and „poll question‟ was devised(Appendix 8).Data CollectionThe „your say‟ question went live on the Student Edge website on July 1, 2011 and remained active for 24consecutive days (closed on 24 July, 2011). Student members across Australia were notified of the „your say‟campaign via a membership email or alerts communicated via Student Edge‟s Facebook page. Studentswere encouraged to participate in the „your say‟ question by going in the draw to win one of two 8GB iPodNanos. On 24 July, 2011, there were a total of 409 responses to the „your say‟ question, including 27duplicate responses. Responses made by students older than 18 years of age were excluded to ensurerespondents were between 13 and 17 years. In total, 26% (n=105) of participants were aged over 18 yearsand consequently their responses were excluded. This exclusion resulted in a final sample size of 277.The poll question went live on 15 July, 2011, two weeks after the „your say‟ question and yielded a total of1,341 responses.Data AnalysisA random sample of „your say‟ responses (n=6) were subjectively reviewed by two researchers using thesame methods as with the focus group consultation outlined above.Page 20 of 197