Cyberbullying and the Bystander - Bullying - Australian Human ...

“… a company goes to schools and talks to people about cyberbullying and the harm it can do. Thiswould mean slowly, you would be going to every school in the country and tell them aboutcyberbulling, solutions and if you‟re a cyberbullier [sic] then how you can stop the harm you aredoing to that person.”[27,F,13]“My campaign to give people an idea about cyberbullying would be: going to schools throughoutAustralia and talk to the kids about cyberbullying, about how bullying is now illegal in some parts ofAustralia and encourage them all to do something about cyberbullying!”[106,M,14]Another opportunistic channel of communication cited by young people was a poster on a bus-stop, at atrain station or as part of cinema advertising (on screen or as posters around the cinema).“The poster would include pictures of a computer and then in big words "Cyberbullying" and then tipson how to stay positive and safe on the internet to avoid cyberbullying. It would tell people if theysaw cyberbullying or were being cyberbullied that they have every right to tell someone and that theyare worth everything and don't have to take it.”[204,F,16]“I would create an ad that would be promoted in various different ways adds on the TV, buses/busstops/internet, it would show how it effects people, how people can be bullying without meaning too.”[18,F,13]Some students suggested including a trailer (similar to pirating/copyright trailers on DVD‟s) to YouTubevideos promoting positive bystander actions or advocating against cyberbullying would be an opportunemedia channel to target young people. Similar to the pirating trailers on DVD‟s, students suggested the trailerrelating to cyberbullying would be developed in such a way that the viewer cannot skip the segment prior toviewing the intended video clip.“I would create a little movie or advertisement to play before the actual video they selected isplayed.”[6,M,12]“I would also have a YouTube channel with videos uploaded each week containing interviews withpeople about how the campaigns advice has changed their lives, and the people being interviewedwould also hand out encouraging tips on how to deal with cyberbullying.”[40,M,13]While television commercials were a popular strategy, some students recommended developing televisiondocumentaries to enable more time to be spent exploring the issue and discussing the human element topromote empathy and understanding:“I would create a video that had someone being cyberbullied on Facebook but also the people/adultsin the cyberbully and the person being cyberbullieds‟ life.”[4,F,12]Page 42 of 197