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2013 Medicare Marketing Guidelines (MMG)Questions & ResponsesNovember 2, 2012Section 40 – General Marketing Requirements (Updated)Number Question52. Please confirm "CMS Accepted" is to beused on all F&U submissions and "CMSApproved" are those pieces manuallyreviewed?ResponseOnly approved and accepted are nownecessary.53. Should sponsors refer to section 40.12 -Providing Materials in Different MediaTypes for guidance concerning alternatematerials (i.e. Braille, large font)?54. The Summary of Benefits guidanceindicates that this will be able to besubmitted file and use this year. However,HPMS does not reflect this. Will HPMS beupdated to match the guidance?55. When mailing marketing materials tomultiple people at same address (i.e.husband and wife) can plan include aseparate ID Card for each member in thesame envelope, or must plan send the IDCard to each member in separateenvelopes?56. In Ch. 4 of the model EOC, the benefits inthe chart must be listed in alphabeticalorder. What about Spanish-languagetranslations of these documents?57. So if the model exhibit letters currently listthe hours of op more than once, if wechoose not to list them more than once,does that make the model a non-model?58. How many times hours of operation needto be listed on Application Form if itconsists of 3 pieces which are 1) Coverletter 2) App Form and 3) Attestation Formas one binder?59. Can a plan sponsor use the MMG 2013 formaterials been submitted to be used for2012? Or can I only use it for materialsthat will be used in 2013?No, section 30.6 - Anti-Discrimination wouldbe more appropriate. "Basic services andinformation must be made available toindividuals with disabilities, upon request."HPMS was updated on July 1.Yes, the ID cards can be in the sameenvelope - see section 30.9.1.The Spanish translation should follow theorder used in the English version.This example would still be a modeldocument.The hours of operation must be listed onceon each material. In the example youprovided, the Cover letter, application form,and Attestation form would be consideredseparate materials.Plans may begin using these guidelinesimmediately.The Final Contract Year 2013 Medicare Marketing Guidelines 18