Download It - Onstream Media

2013 Medicare Marketing Guidelines (MMG)Questions & ResponsesNovember 2, 2012Section 50 – Marketing Material Types and Applicable Disclaimers(Updated)Number Question1. Is the former PFFS disclaimer still requiredto be read aloud/used at salespresentations?ResponseNo.2. Please clarify that plans may discontinuefiling ads with 5 or more benefits for CMSmarketing review 45-day approval and thatthese materials are now File & Useeligible?3. Section 50.1 requires either the legal ormarketing name be used in the FederalDisclaimer. An extreme legal entitydisclaimer for general advertising andmember communications would be quitelengthy especially for large organizationswith many legal entities and it length legaldisclaimer would be very confusing toprospects and members. Can CMSconfirm that “Humana” would be theappropriate marketing name referenced inthe guidance? For example “Humana is aMedicare Advantage Organization with aMedicare contract.”4. For the new Federal ContractingDisclaimer requirements for Cost plans,are plans required to use the insurer‟slegal/marketing name, or the name of theplan itself? It seems like, for this particularstatement, it makes more sense to use thename of the product, instead of the nameof the insurer.5. Old MMG 50.1.10; 50.1.11; 50.1.14 whichI call network disclaimers are not in thenew MMG. Again is this because ofappearing in model pieces? If we have aproduct brochure with benefit informationwhat reference material should we refer tomake sure we have all requireddisclaimers?Advertisements that contain plan benefitinformation must include the requireddisclaimers and may be submitted File &Use.The updated MMG gives plan sponsorsmore flexibility with how they choose todisplay the Federal contracting statement.Plans may choose to include their legalname or their marketing name. CMS doesnot dictate requirements for a plansponsors‟ legal or marketing name.The updated MMG gives plan sponsorsmore flexibility with how they choose todisplay the Federal contracting statement.Plans may choose to include their legalname or their marketing name. CMS doesnot dictate requirements for a plansponsors‟ legal or marketing name.Plans sponsors should refer to Section 50of the most recent MMG for requireddisclaimers.The Final Contract Year 2013 Medicare Marketing Guidelines 20