area - Home Couture

stylish living
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and find items themselves.
Jackie tells me, “We’ve seen a huge upturn in popularity
over the last four years. The downside is that
vintage clothes are harder to come by and when we
do find them they are more expensive. We like good
products and good fabrics so our costs have risen
but the quality has not been compromised.”
When probed on why she thinks vintage has become
so popular she points to celebrities. “Celebrities such
as Lily Allen, who opened her own vintage shop, have
helped bring vintage to a wider audience.“ Celebrities
often wear Vintage Couture on the red carpet with
spectacular results. Natalie Portman wore a vintage
dress by Dior at this year‘s event and, in doing so,
stood out from the A-list crowd.
Need another reason to buy vintage? The more
vintage clothing we buy, the less we throw away; and,
where cheap clothing is piling up as landfill after only
a few wears, buying vintage means that‘s just one
more dress that is not being thrown in the bin. Buying
vintage is good for the environment.
If you’re left in any doubt as to whether buying
vintage is a good idea the list of positives speaks
for itself: unique, timeless quality, more choice and
environmentally friendly.
Harris tells me, „My most favourite item is a vintage
Chanel dress. I wear it as much as I can and it never
dates. I could never buy anything current that I would
wear as much.“
And, if you’re tempted to buy something simply
because it’s on trend, remember: fashion changes,
style is immortal.
Vintage Chanel
| Home couture magazine
Vintage Karl Lagerfeld
Vintage Christian Dior