articles - Middle East Food (MEF)

www.mefmag.com 

April 2012 / Vol. XXVIII Issue 4 

Middle East Driven by 

Buying Food … 

The Hyper Way 

Global Packaging Growth 

Qatar’s Growth: 

Piece of Cake 

(P. 12) 

Ceylon Tea Remains 

the Most Popular in MENA 

(P. 31) (P. 42) 

(P. 21)

Middle East Food 

Serving the Food Processing, Ingredients, Packaging & Catering Sectors in MENA - Since 1985 


INTRODUCTION 

Issue Content........................................................................01 Opening Letter & CPH Team...................................... 02 MENA Food Digest.............................................................. 04 

INGREDIENTS & ADDITIVES 

FOCUS 

Colorings 

The Color of Health 07 

Coffee & Tea 


the Most Popular in MENA 21 

Packing 


Global Packaging Growth 12 

Bottled Water 

Bottled Water: 

The Healthy Alternative 26 

Cereals & Grains 

Cereals Continue to Feed the World 29 

Hypermarkets 

Buying Food … The Hyper Way 31 

INFO 

Advertisers’ Index.......................................................... 60 General Information............................................................ 61 

Closing Letter........................................................................... 62 

PACKAGING CATERING & HOSPITALITY 

Tableware 

The One Time Encounter 18 

FEATURE INDUSTRY SPOTLIGHTS COUNTRY REPORTS 

EVENTS 

Events Preview........................................................................ 54 Events Review..........................................................................56 

SERVICES 

Agents & Distributors...................................................57 Coming Events....................................................................... 58 

Buyers’ Guide...................................................................59 

Published by CPH World Media s.a.r.l. 

.م.م.ش ايديم دلرو شتأ يب يس نع ردصت 

April 2012 


10 16 19 

Spain 

Economic Slump Casts its Shadows 

over Spain 36 

UK 

The Offal Market 39 

Qatar 

Qatar’s Growth: Piece of Cake 42 

Turkey 

Liberalization to Boost 

Turkish Agribusiness 44 

24 30 46 

DEPARTMENTS 

Interviews & Profiles....................................................... 49 Corporate Happenings................................................. 51 

Products & Services......................................................... 52 

Helping Advance MENA & Beyond! Since 1977 

1977 ذنم !دعبأو ايقيرفأ لاشمو طسولأا قرشلا ريوطتب دعاسن 

COVER STORY 

In 2010, packaging sales 

for the Middle East & 

North Africa stood at 

around USD3.34 Billion, 

of which food packaging 

accounted for about 

80%. 





(P. 12) 




The Hyper Way 

Piece of Cake 


(P. 31) (P. 42) 

(P. 21) 

Cover photo courtesy of: 

Cama 1 Spa 

www.cphworldmedia.com

Opening Letter 

Almost Good 

News 

It’s been quite some time since the food industry market last 

received good news; the latest world cereal forecast from the 

Food and Agriculture Organization (FAO) brought just what this 

market needed: “almost good news”. 

In fact, at the current forecast level, the world cereal stocks-to-use 

ratio in 2011/12 reaches 22.1 percent, up slightly from 21.7 percent 

in 2010/11. In spite of wheat’s production forecast decline, its world 

supplies in 2012/13 would still exceed projected need because of large 

inventories. Rice markets also appear to be well supplied in 2012/13 

given consecutive years of record production which have helped 

boost inventories. However, coarse grain supplies will be tight in the 

coming months, especially for maize in the United States, the world’s 

largest producer and exporter. 

Despite the high stocks of cereals, tight levels of coarse grains, 

especially maize have far more serious implications on the food sector 

due to their role as basic constituent of animal feed. If it wasn’t for 

coarse grains forecasts, FAO’s report would have been “perfectly good 

news”. 

The April issue of the Middle East Food magazine further discusses 

cereals market variations and how they continue to feed the world 

on page 29. As for Qatar’s rapid economic growth and its influence 

on local food market, the issue brings the latest about this fantastic 

transformation and its outlook on page 42. 

Moreover, the issue highlights regional and international innovations 

and market trends in the food processing, ingredients, packaging and 

catering sectors to help you stay updated, so enjoy reading it and until 

the coming issue. 

Rodrigue J. El Balaa 

Managing Editor & Researcher 

CPH Team 

(Email domain is @cphworldmedia.com) 

Founders • Mr. Fathi Chatila • Mrs. Mona Chatila (1944 - 2006) 

Management • President Fathi Chatila / f.chatila@ • General Manager Rabih Chatila (B.Arch) / 

r.chatila@ • Administrative Manager Abdul Rahman Hallak / ar.hallak@ 

Editorial & Research • Editor-in-Chief Rola Hamdan Ghutmi / content@ • Managing Editor & Researcher 

Rodrigue El Balaa / r.elbalaa@ • Senior Editor & Researcher Dina Fawaz / d.fawaz@ • Editor 

& Researcher Rasha Reslan / r.reslan@ • Assistant Editor & Researcher Rawand Fakih/ r.fakih@ 

Circulation & Marketing • Circulation & Marketing Manager Jad L. Aboulhosn / j.aboulhosn@ 

Information Technology • IT Operation & Support Officers Ali Zaraket / a.zaraket@ • Mazen Bou 

Diab / m.boudiab@ 

Accounting & Finance • Assistant Accountant Hala Nizam / h.nizam@ 

Mail & Services • Mail & Service Manager Abdul Rahman Hallak / ar.hallak@ • Mail & Service Officer 

Ali Zaraket / a.zaraket@ 

Graphic Design • Senior Graphic Designer Hazar Bou Diab / h.boudiab@ 

ةيحاتتفلإا ةلاسرلا 

ةديج رابخأ 

ًايبسن 

هتلحم اهرخآ ،يئاذغلا عينصتلا قوس في ةراسلا رابخلأا عاسم ىلع ليوط تقو ّرم دقل 

ةعارزلاو ةيذغلأا ةمظنم نع ةرداصلا ةيلماعلا بوبلحا قوس لوح ةيرخلأا تاعّقوتلا 

.”ًايبسن ةديج رابخأ“ :قوسلا هذه هجاتتح ام لك يهو )وافلا( 

ةيلماعلا بوبلحا تانوزمخ ةبسن تلصو ،ةيلالحا تاعّقوتلا لّدعلم ًاقفوو ،عقاولا في 

ًافيفط ًاعافترا كلذب ةلّجسم ةئلما في 22.1 لىإ 2012/2011 ةترف في لامعتسلال ةّدعلما 

ضافنخاب تاعقوتلا نم مغرلابو .2011/2010 ةترفب ةنراقم ةئلما في 21.7 ةبسنب 

ةجالحا 2013/2012 ةترف في ةيلماعلا هتادادمإ ىّطختت نأ عّقوتلما نمف حمقلا جاتنا 

ةترفل ًاديج ةزّهمج ّزرلأا قاوسأ ّنأب ًاضيأ وديبو .ةيربكلا تانوزخملل ًارظن ةدوصرلما 

جاتنلإا في ةيسايق ًاماقرأ ينتيلاتتم ينتنس ىدم ىلعو تلّجس نأ دعب 2013/2012 

تادادمإ نم ةلماكلا بوبلحا يناعتس ،كلذ عمو .تانوزخلما ةيمك عفر في دعاس امم 

تيلا ةيكيرملأا ةدحتلما تايلاولا في ةرذلل ةبسنلاب ةصاخ ةلبقلما رهشلأا في ةدودمح 

.لماعلا في ردصمو جتنم بركأ برتعت 

ةلماكلا بوبحلل ةدودلمحا تلادعلما يقلت ،ةمخضلا بوبلحا تانوزمخ نم مغرلابو 

يساسأ رصنعك هبعلت يذلا رودلل ًارظن ءاذغلا عاطق ىلع ةيبلسلا الهلاظب ةرذلا ةصاخو 

ةديج ًارابخأ“ وافلا ريرقت لّكشل ةلماكلا بوبلحا تاعّقوت لاولو .تاناويلحا فلع في 

.”ًاماتم 

قوس تا ّيرغت ًاضيأ طسولأا قرشلا تلاوكأم ةلمج نم ليربأ/ناسين ددع شقاني 

ومنلا ىلع ءوضلا ددعلا يقلي امك .29 ةحفصلا في لماعلا ةيذغت في اهرارمتسا بوبلحا 

لىإ قّرطتلا برع كلذو يللمحا ءاذغلا قوس ىلع هيرثأتو رطق ةلودل عيرسلا يداصتقلاا 

.42 ةحفصلا في ةبقترلما تاعّقوتلاو لهذلما لّوحتلا اذه لوح رابخلأا رخآ 

ةيلماعلاو ةيميلقلإا تاراكتبلاا رخآ ىلع ءوضلا ددعلا اذه طّلسي ،كلذ لىإ ةفاضلإاب 

يكل ةفايضلاو بيضوتلاو تانّوكلماو يئاذغلا عينصتلا تاعاطق في قوسلا تاهاتجاو 

.مداقلا ددعلا لىإو ددعلا اذه ةءارقب اوعتمتساف ،تاروطتلا رخلآ ينبكاوم اوقبت 

Honorary Editorial Consultants (HEC) 

ةعلبلا .ج كيردور 

ثابحلأاو ريرحتلا ريدم 

Dr. Abdullah Ahmad Abdulla - Chief - Food Control Kingdom of Bahrain 

J. Peter Clark Ph.D - Consultant to the Process Industries Illinois - USA 

Sharaf Dabbagh - President Ta’aheel FZ. L.L.C. 

David Edwards - Managing Director, IMES International - Ireland 

Dr. Omid Gilanpour - Assistant Professor & Director of Foreign Trade & Marketing 

Research Department - APERI- Iran 

M. Karim Hammoud - Managing director, Vitech consulting 

Youssef H. Habbal, M.Sc. CFSA, Hospitality Management Dept. AUST - Lebanon 

Dr. Beate Hubber, International Cooperation Division - Research Institute of 

Organic Agriculture (FIBL) 

Jane Stamiforth - Head of Food Business Development - Reading Scientiific Services 

Limited (RSSL)

MENA Food Digest 

Bahrain 

Farm Technology Centers 

Planned 

Bahrain will introduce eight specialist 

centers to train more than 680 farmers in 

how they can use modern technology to 

improve their yields, said a senior government 

official. Each will feature laboratories, 

a seed plantation chamber, sorting 

and chilling warehouse, feeding pump 

rooms and fresh water production units, 

added Municipalities and Urban Planning 

Affairs Minister Dr. Juma Al Ka’abi. 

The first phase of the project, costing 

USD3.97 million, will take between six 

and 11 months to complete, he said. He 

was speaking after laying the foundation 

stone for the project at the Hawarat 

A’ali Agricultural Development Centre in 

Salmabad. 

“This initiative includes providing support 

to small farmers, agricultural guidance, 

tools, training on modern technology, 

loans and funds to improve productivity, 

protecting natural resources, 

agricultural investment from the private 

sector and building capacities in agricultural 

development,” he said. 

Egypt 

Citadel’s Agrifood 

Investments in South 

Sudan 

Egyptian private equity firm Citadel Capital 

plans to cultivate up to 40,000 acres 

of farmland in South Sudan to sell staple 

foods such as maize in the newly-independent 

nation. 

Citadel is investing about USD30 million 

to produce staples such as maize, sorghum 

and sunflower in the oil-producing 

Unity state bordering South Kordofan, 

project manager Peter Schuurs told Reuters. 

Schuurs said Citadel plans to add between 

6,000 and 8,000 acres every year 

to reach between 30,000 and 40,000 

acres within three to five years, when the 

firm expects to make its first profit from 

the project. Total production would be 

around 67,000 tons at the start. 

Jordan 

Saudi Arabia Reopens 

Market to Jordan 

Vegetables 

Jordanian Minister of Agriculture Secretary 

General Radi Tarawneh explained announced 

that Jordan resumed its exports 

of vegetables to Saudi Arabia after a 20year 

Saudi-imposed ban. Jordanian tomatoes 

have started entering Saudi Arabia at 

a rate of between 250 to 300 tons daily. 

Asked whether prices of tomatoes in the 

local market would be affected by the daily 

exports, Tarawneh said: “Definitely not. 

There is a surplus of tomatoes in the local 

market now and regardless of how much 

we export, prices will not be affected at all.” 

Samir Abu Sneineh, executive director 

of the Jordan Exporters and Producers 

Association for Fruits and Vegetables, 

was quoted by the Jordan News Agency, 

Petra, as saying that Saudi Arabia is currently 

buying relatively small quantities 

of tomatoes from Jordan as it has its own 

domestic crop. He noted that the Gulf 

kingdom used to import 1,000 to 1,500 

tons of tomatoes daily prior to the ban. 

Kuwait 

Kuwait Discusses Food 

Security with Philippines 

Kuwaiti Minister of Commerce and Industry 

Anas Al-Saleh recentely discussed 

food security, investments and agriculture 

with his Filipino counterpart Gregory 

Domingo. In a statement to Kuwait News 

Agency (KUNA) after the meeting, Domingo 

voiced optimism over keenness shown 

by the Kuwaiti government to extend aid 

to the Philippines on various levels. “The 

Kuwaiti government is interested in ‘wellstudied’ 

agricultural and infrastructural 

investments, yet, food security was clearly 

Middle East Food (MEF) April 2012 / Vol. XXVIII Issue 4 

04

of Kuwait’s primary interests. 

“Joint meeting to discuss bilateral economic 

affairs have been taking place 

since 2009,” he noted, saying that “another 

meeting is expected to be held anytime 

this year, in order to pave the way 

for more agreements between the two 

countries”. 

Saudi Arabia 

Saudi- Self-Sufficiency in 

Fish Production 

Saudi- Self-Sufficiency in Fish Production 

The Saudi Agricultural Development 

Fund (SADF) is leading an initiative with 

other government and private establishments 

aimed at attaining self-sufficiency 

in the production of fish to satisfy local 

needs and export the surplus during the 

coming decade, business daily Al-Eqtisadiah 

reported quoting an informed source. 

He said under the initiative, the Red Sea, 

which is very rich in fish, would be used 

extensively for the production of fish for 

both local consumption and export. 

Undersecretary of the Ministry of Agriculture 

for fish wealth Jaber Al-Shihri said the 

ministry was planning to give more licenses 

for giant fish cultivation projects on the 

Red Sea so as to be able to cope up with 

the growing demand. 

He said the present local production was 

only satisfying about 40 percent of the local 

needs while the other 60 percent were covered 

by fish imports from various countries. 

He said the ministry was encouraging 

Saudis to become fishermen through soft 

loans from the SADF to purchase boats 

and other fishing tools. He said more than 

20,000 fishermen were able to sell their 

catch at high prices due to a great demand 

for fish in the local markets. 

Almarai Raises Stake To 

52% in Pepsico JV 

Almarai, Saudi Arabia’s largest food producer 

by market value, said it has raised its 

stake in a joint venture with PepsiCo to 52 

percent from 48 percent. 

According to a statement to the Saudi 

bourse, Almarai said it had increased its 

shareholding in International Dairy and 

Juice (IDJ) through “an additional equity 

contribution by USD22.4 million”. 

IDJ was created in February 2009 between 

Almarai and PepsiCo, focusing on new 

business opportunities in dairy and juice 

products in the Middle East, Africa and 

Southeast Asia - excluding the GCC countries. 

UAE 

Agthia Group Posts 14% 

Net Sales Growth 

Agthia Group P.J.S.C., one of the UAE’s 

leading Food and Beverage companies 

released their audited financial results 

for the year ended December 31st 2011. 

The Company posted net sales of AED 

1.14 Billion (USD310 Million), a strong 

14% year on year growth, and net profits 

of AED 86 million, a 25% decline year 

on year caused by the higher soft commodity 

and PET prices. Over the last five 

years, Agthia has achieved an impressive 

CAGR of 21.4% in sales revenue 

and 24.3% in net profits. Cash dividend 

of 5% has been recommended by the 

Board of Directors. 

The results highlight the strong performance 

of Consumer Business Division 

(CBD) recording a solid 18% net sales 

growth year on year and Agri Business 

Division (ABD), which manages the 

Flour & Animal Feed business, delivering 

a 12% net sales growth. 2011 also 

saw the launch of fresh dairy products 

under the “Yoplait” brand, long shelf life 

100% natural fruit juice under the “Chiquita” 

brand, and fresh fruit juices under 

the “Al Ain Fresh” brand. 

4 ددع - 28 دّلمج / 2012 )ليربأ( ناسين طسولأا قرشلا تلاوكأم 

05

Ingredients & Additives Focus 

Colorings 

The Color of Health...........................................................................P. 07 

Natural Color Solutions by Doehler: 

Red Brilliance.......................................................................................P. 08 

Consumers Demand Naturally Colored Confectionery.......P. 10 

Azo-free Colors of the Rainbow...................................................P. 10 

NAT Color® Makes a Colorful Splash in the Middle East.......P. 11 

Roha Eyes Middle East Market......................................................P. 11 

Packaging 

Packing 


Global Packaging Growth...............................................................P. 12 

One Step Ahead with Turn-Key System.....................................P. 13 

MULTIVAC Brings R515 onto the Market...................................P. 14 

GEA CFS: World-Class Technology at Gulfood.........................P. 15 

Prebiotic Extras for a Healthy Treat..............................................P. 15 

TNA Launches 

Innovative New Verification Products........................................P. 16 

Dual Grip Assembly 

for Tensile Strength Testing............................................................P. 16 

Packaging Embraces a New Technology...................................P. 17 

Catering & Hospitality 

Tableware 

The One Time Encounter................................................................P. 18 

New Pieces for Diverse Buffet Landscapes..............................P. 19 

A Magic Touch from SCHÖNWALD.............................................P. 19 

Photo courtesy of GNT

تانّوللما تافاضلماو تانّوكلما 

The Color of Health 

Increased awareness, growing consumer preference for healthy products and preventive health measures are some of the reasons behind the 

Carotenoids market growth, which is expected to continue, at least until 2018. Initially used as simple colorants, carotenoids antioxydative 

properties have propelled them into stardom among food colorants. Beta-carotene is the pack’s best seller with sales reaching over USD261 

million in 2010 and expected to be worth USD334 million in 2018, a compound annual growth rate (CAGR) of 3.1 percent. 

“Global 

market for 

carotenoids 

… projected 

to reach 

USD1.3 

billion by 

2017” 

Antioxydative characteristics behind carotenoid’s 

rise of interest 

Increasing awareness among consumers about the 

health benefits of carotenoids and the growing consumer 

preference for natural and healthy food products 

is driving the global market for carotenoids, 

which is projected to reach USD1.3 billion by 2017, 

according to “Carotenoids: A Global Strategic Business 

Report," from Global Industry Analysts. The report 

adds that an aging global population, need for 

healthy food products, and growing consumer interest 

in nutrition and preventive health measures are 

expected to drive consumption of carotenoids. The 

market also is likely to benefit from the discovery of 

new health benefits backed by increased research 

findings on the benefits of carotenoids. 

The antioxidative properties of carotenoids have propelled 

their extensive usage in food industry where 

Beta-apo-8-carotenal-ester 

the components were earlier used only as colorants. 

In the coming Zeaxanthin years, natural carotenoids are expected 

to Zeaxanthin 

find increased acceptance among consumers, 

taking Beta-apo-8-carotenal 

share away from the synthetic carotenoids 

Beta-apo-8-carotenal 

market due to 

Lycopene 

the increasing demand for fortified 

and natural food products. 

Lycopene 


Capsanthin 

Astaxanthin 

Lutein 

Beta-Carotene 

The majority of the sales in the global carotenoids 

market are sourced from the mature markets including 

the United States and Europe; however, developing 

countries such as China, India, Japan and Malaysia 

are expected to post significant sales over the 

coming years. 

Beta-carotene, used extensively in foods and supplements, 

constitutes the largest product segment in the 

global carotenoids market. The growing popularity of 

beta-carotene is attributed to health benefits offered 

by the pigment and its extensive use as a food-coloring 

agent. The segment market faces tough times 

owing to the consumer shift toward natural products 

such as carrot juice, particularly in the European market. 

Rise in the number of producers of algae-derived 

and synthetic beta-carotene has led to a steep imbalance 

in the demand and supply situation, contributing 

to a downward slide in the prices. 

Carotenoids growth until 2018 

Concerning Beta-carotene, BCC research noted that 

it is the best-selling carotenoid globally, accounting 

for USD261 million in 2010 and that it will be worth 

USD334 million in 2018, a compound annual growth 

Canthaxanthin 

Chart Canthaxanthin 

1: Global Carotenoids Market Value by Product Type, 2010 And 2018 (USD Millions) 

Annatto 

2018 

Annatto 

Capsanthin 


Capsanthin 

Astaxanthin 

Zeaxanthin 

Astaxanthin 

Lutein 

Beta-apo-8-carotenal 

Lutein 

Beta-Carotene 

2010 

Beta-Carotene Lycopene 

0 

Canthaxanthin 

0 50 

Annatto 

50 

100 

100 

150 

150 

200 

200 

250 

250 

300 

300 

350 

350 

400 

400 

Source: BCC Researcher 

0 50 100 150 200 250 300 350 400 


07 

2018 

2010 

2 

2

INGREDIENTS & ADDITIVES FOCUS COLORINGS 

rate (CAGR) of 3.1 percent. In its “The Global Market 

for Carotenoids" report, BCC research also noted 

that beta-apo-8-carotenal is growing the fastest with 

USD24 million in sales in 2010 and an expected worth 

of USD34 million in 2018, a CAGR of 4.5 percent. 

According to the same report, the global market for 

carotenoids can be broken down into 10 products– 

beta-carotene, lutein, astaxanthin, capsanthin, annatto, 

canthaxanthin, lycopene, beta-apo-8-carotenal, 

zeaxanthin and beta-apo-8-carotenal-ester. 

Here’s a breakdown of the other carotenoids in the 

global market: 

• Lutein accounted for USD233 million in 2010 and will 

be worth USD309 million in 2018, a CAGR of 3.6 percent. 

• Astaxanthin accounted for USD226 million in 2010 

and will be worth USD253 million in 2018, a CAGR of 

1.4 percent. 

• Capsanthin accounted for USD130 million in 2010 and 

will be worth USD149 million in 2018, a CAGR of 1.7 

percent. 

• Annatto accounted for USD129 million in 2010 and 

"Beta-apo-8carotenal 

is 

growing the 

fastest with 

… a CAGR of 

4.5 percent” 

Prepared by: 

Rodrigue El Balaa 


نأ دعب . 2018 ماع ىتح لقلأا ىلع هرارمتسا عقوتملا تاديونيتوراكلا قوس ّومن ءارو ةنماكلا بابسلأا ضعب يه ةّيئاقولا ةّيحصلا ريبادتلاو ةّيحصلا تاجتنملل نيكلهتسملا ليضفت ّومنو يعولا ةدايز ربتعت 

ةعومجملا تانّوكم نيب ًاعيبم لضفلأا نيتوراك اتيبلا ربتعيو .ةّيئاذغلا تانّولملا نيب ةّيموجنلا ىوتسم ىلإ تانّوكملا هذهب ةدسكلأل ةداضملا تاديونيتوراكلا صئاصخ تعفد ،ةطيسب تانّولمك ةيادب مدختسا 

.ةئملا يف 3.1 نم بكرم ّيونس ّومن لّدعم عم 2018 ماع يف يكريمأ رلاود نويلم 334 ىلإ ةميقلا هذه لصت نأ عقوتملا نم امك 2010 ماع يف يكريمأ رلاود نويلم 261 يلاوح ىلإ هتاعيبم ةميق تلصو ذإ 

Natural Color Solutions by Doehler: Red Brilliance 

Doehler (Döhler) expands its portfolio of natural 

colors by Red Brilliance, a broad range of shining red 

hues with excellent stability. The coloring concentrates 

are produced from the black carrot in Doehler's 

own plant in Akkent, Turkey. The globally active 

producer, marketer and supplier of technology-based 

Doehler’s broad range of shining red hues with 

excellent stability 

will be worth USD152 million in 2018, a CAGR of 2.1 

percent. 

• Canthaxanthin accounted for USD87 million in 2010 

and will be worth USD74 million in 2018, a CAGR of -2.0 

percent. 

• Lycopene accounted for USD66 million in 2010 and 

will be worth USD84 million in 2018, a CAGR of 3.1 percent. 

• Zeaxanthin accounted for USD16 million in 2010 and 

will be worth USD18 million in 2018, a CAGR of 1.5 percent. 

• Beta-apo-8-carotenal-ester accounted for USD11 million 

in 2010 and will be worth USD14 million in 2018, a 

CAGR of 3.1 percent. 

BCC Research noted manufacturers must be at the 

forefront of carotenoid technology to stay viable. “The 

manufacturing processes required are sophisticated 

and only those companies with elaborate chemical 

ingredients, ingredient systems and integrated solutions 

turn its attention to the constantly increasing 

demand for colors from natural sources. The color 

range covers warm orange hues to shining ruby hues 

all the way to shades of blues. All coolers meet the 

requirements of Clean Labeling and can be used in 

many food and beverage applications. Furthermore, 

the challenge for natural colors: constant quality, 

stability and long-term availability. "Thanks to using 

state-of-the-art technology, we have been able to 

optimize the physical processing of the black carrot. 

The coloring concentrates gained from this processing 

are by far superior to other colors containing 

anthocyanin in terms of stability and cost of use. And 

even the color spectrum that can be derived from 

this raw material meets the demands of the market 

in an optimal way. Our color concentrates are free of 

sulphur dioxide," says Christian Benetka, Senior Product 

Manager Colors, of the DoehlerGroup. Besides, 

Doehler has signed numerous agreements regarding 

the cultivation in Turkey in order to ensure access to 

consistent qualities of the black carrot. The processing 

of the black carrot is done in Doehler's own, state-ofthe-art 

production site in Akkent, Turkey. 


08

INGREDIENTS & ADDITIVES FOCUS COLORINGS 

Consumers Demand 

Naturally Colored Confectionery 

A recent consumer study commissioned by GNT 

shows that today’s discerning consumers pay greater 

attention than ever before to food ingredients and 

actively avoid products colored with additives when 

shopping for themselves and their families. 

Commenting on the findings of the research, Paul Collins 

of GNT, said: “There was a time when consumers 

didn’t pay very much attention to the additives that 

went into the food they purchased. However, with all 

of the adverse publicity that there has been in recent 

years, it is clear from this research that today’s consumer 

is now carefully reading the ingredient labels 

on all foodstuffs, including confectionery. 

“The unique EXBERRY® range of vibrant Coloring 

Foods, provide the perfect natural coloring solution 

for confectionery manufacturers.” 

EXBERRY® Coloring Foods are not additives with their 

corresponding E numbers, but rather food ingredients. 

From the beginning, the “intelligent combination of 

nature and technology” has been the family-owned 

company’s philosophy. With the help of state-of-the 

art technology, natural raw materials such as ripe 

fruits, color intensive vegetables and edible plants are 

Azo-free Colors of the Rainbow 

A good color, gives the product the natural edge 

that is appealing to the consumer. With a market 

more sensible to the ingredient declaration, it may 

be advisable to carefully consider the composition 

Aromatic provides a wide range of high quality colors, 

which is free from azo 

The unique EXBERRY® range of vibrant Coloring Foods, provide 

the perfect natural coloring solution for confectionery 

manufacturers 

processed into products of the highest quality for confectionery 

manufacturers. 

With EXBERRY® Coloring Foods, GNT not only provides 

vibrant colors from nature, but also the necessary 

technological requirements and expert know-how 

which means that confectionery manufacturers can 

produce products with outstanding colors and appearance. 

of the coloring. To choose an azo-free color for a 

product can even be a competitive advantage. Besides, 

the bakery ingredient manufacturer Aromatic, 

provides a wide range of high quality colors, which 

is free from azo. The colors are suitable for baked 

and unbaked products, neutral in taste and are 

stable during baking and for exposure to light. Furthermore, 

most of the Aromatic colors now contain 

natural coloring. Furthermore, Aromatic also has 

a comprehensive assortment of first class flavors. 

The products lend a pure, rich and natural taste to 

any imaginable application. Many flavors are available 

with, as well as without color, but are based on 

the same basic recipe. The colored flavors are also 

available with azo and non-azo. Besides, Azo is the 

name on a chemical group used for coloring. They 

are synthetic, and provide very vivid and strong 

colors. It is claimed that azo colors increase, or even 

cause, hyperactivity in children. The effects of azo 

colors on hyperactivity have been studied since 

the late 1970s, but it has been difficult to prove the 

effect. The use of azo colors in products sold on 

the consumer market within the EU, is since 2010 

regulated. 


10

تانّوللما تافاضلماو تانّوكلما 

NAT Color® Makes a Colorful Splash 

in the Middle East 

Answering the demand for non-artificially colored 

food and drinks, NAT color® offers endless possibilities 

for product developments 

Naturex is adding the new VegeBrite palette of vibrant 

shades to its NAT color® offering. This ground breaking 

sub-line complements the existing range of natural 

color additives, now named E-Color. 

VegeBrite: exclusive concentrates of fruits and vegetables 

VegeBrite includes a wide choice of brilliant shades 

that are made from concentrates of fruits, vegetables, 

edible flowers and algae. These ingredients are obtained 

without extraction or isolation, and perform superbly in 

a wide range of applications, providing preservative free 

colors thanks to an aseptic packaging line. 

E-Color: high performing color additives 

Extracted and isolated from natural raw materials, E- 

Color is a complete range of high performing color 

additives that achieve exact color targets. 

Innovative solutions for the beverage and dairy 

markets 

The group is putting a great deal of emphasis on technologies 

and methods to develop the stability and the 

Roha Eyes Middle East Market 

Roha, an established brand worldwide for synthetic 

food colors for over 35 years, has a well-qualified, dedicated 

and experience sales team, dealers and distribution 

network across the globe. Furthermore, the company 

has also work very closely with their customers 

Roha offers various range of food 

The wide range of NAT Color® 

shelf life of formulations. A line of carotenoid emulsions 

has been specifically developed for the beverage industry. 

All fruit and vegetable concentrates providing red 

shades contain anthocyanins that are very sensitive to 

pH: if pH is increasing, they become less and less stable 

in the finished product and hues will vary from red in 

acidic conditions through to blue-grey in basic medium. 

The group is continually researching new anthocyanin 

sources and blends with better stability properties targeted 

at the dairy product industry (including intra- and 

extra-molecular co-pigmentation). 

in developing innovative patented color combinations 

to add value to their food products. Roha’s product 

range of food, drug and cosmetic colors are supplied 

to reputed multinational companies and regional 

consumers in more than 110 countries either directly 

from offices or through the company’s wide network 

of distributors. Roha has a Global distribution network 

through 14 offices across 5 continents. Moreover, the 

company’s production facilities conform to ISO 22000, 

GMA/FPA, FAMI-QS, IFS, & HALAL standards. Besides, 

Roha has also now ventured into Natural food colors 

business with dedicated plant and R&D facilities in 

Spain, UK, and USA apart from India. Having the distribution 

and sales network in place, Roha is aggressively 

pushing the Natural food colors in all the five 

continents. In line with Roha’s philosophy to work and 

provide close R&D support to its esteem customers, 

the company is in the process of adding new offices 

in various countries. As Middle East is one of the key 

markets for natural colors, Roha is passionate in working 

with all the known brands in the region and have 

already initiated the process to set up a regional office 

and manufacturing facilities in strategic location in 

Egypt. 


11

PACKAGING PACKING 



T 

he global packaging industry will reach USD820 billion by 2016, driven by increasing demand for packaging in emerging and transitional 

economies. A 3% per annum growth rate will focus on board products and rigid plastics. The global plastic packaging market will 

follow a modest growth rate in mature markets and a progressive above average growth rate in emerging markets to reach USD196.42 

billion in 2012. In 2010, sales for the Middle East & North Africa stood at around USD3.34 Billion, of which food packaging accounted for about 

80%. 

“Global 

packaging 

industry 

to reach 

USD820 

billion by 

2016” 

Global packaging industry to reach USD820 billion 

by 2016 

The global packaging industry will swell to almost 

USD820 billion by 2016 predicts Pira International in 

a new market forecast. Driven mainly by increasing demand 

for packaging in emerging and transitional economies, 

a 3% per annum growth rate will focus on board 

products and rigid plastics, with USD 40 billion and USD 

33 billion in cumulative predicted growth respectively 

to 2016. 

Pira’s “Future of Global Packaging Market and Technology 

Forecasts to 2016” notes that this growth is being 

driven by a number of broad trends such as growing 

urbanization, investment in housing and construction, 

a burgeoning healthcare sector and the rapid development 

still evident in the emerging economies, including 

China, India, Brazil and some eastern European countries. 

An increase in personal disposable income in the 

developing regions fuels consumption across a broad 

range of products, with consequential growth in demand 

for the packaging of these goods. For instance, 

increased demand for white goods, like washing machines 

and dishwashers, driven also by growing time 

pressure on consumer lifestyles, leads not just to a growing 

demand for packaging for the machines themselves, 

but also for associated products such as the household 

care products needed to operate these machines, thus 

stimulating demand across a range of packaging media. 

Plastic packaging market to reach USD196.42 billion 

in 2012 

Although the overall packaging industry was severely 

impacted by the economic recession, the plastic packaging 

market is gradually gaining significance through 

the latest technologies and enhanced products in the 

vast global packaging industry as Visiongain found in 

its “The Plastic Packaging Market 2012-2022” report. The 

global plastic packaging market is expected to follow a 

modest growth rate in mature markets and a progressive 

above average growth rate in emerging markets. 

According to Visiongain, the global plastic packaging 

market will reach USD196.42 billion in 2012. 

Whilst the recession impacted demand for all types of 

packaging; upcoming environmental issues, changing 

consumer needs, high disposable incomes and improved 

Photo Courtesy of : Cama 1 Spa 

packaging products, have resulted in sturdy growth for 

plastic packaging. Visiongain expects the global packaging 

market and in particular, the plastic packaging market 

to demonstrate solid growth in line with previously 

expected growth rates. The emerging economies, which 

in total maintained positive growth during the crisis, will 

continue to register strong growth, driving demand for 

sustainable, lightweight, user-friendly and enhanced 

plastic packaging products in the coming decade. Plastics 

have increasingly replaced traditional materials in the 

packaging industry because of their lightweight and superior 

functionality. Although the consumption of flexible 

plastic packaging is growing at a rapid pace, rigid 

plastic packaging still holds the majority of the market. 

The global plastic packaging industry is expected to exhibit 

solid growth, driven by three major drivers - escalating 

demand for lightweight and sustainable packaging 

solutions; healthier and better lifestyles worldwide; and 

rapidly developing emerging markets with improved 

disposable incomes and growing consumer demand for 

plastic packaging across all submarkets. 

MENA flexible packaging growth to be 4-5% 

The flexible packaging industries in the Middle East & 

North Africa (MENA) region currently account for around 

5% of the world market according to a PCI Films report 

“The Middle East & African Flexible Packaging Market 

2011”. It states that 2010 sales for the region stood at 

around USD3.34 Billion, of which food packaging accounted 

for about 80%. Growth was around 7% and is 

predicted to continue increasing by around 4-5% per 

year until 2015. 


12

ميزحتلا بيضوتلا 

“The flexible 

packaging 

industries in 

the Middle 

East & 

North Africa 

(MENA) 

region 

currently 

account for 

around 5% 

of the world 

market” 

Chart 1: Global packaging sales by type 2010 vs 2016 

Metal 

Glass 

Board 

Other 

Source: Pira International 

Other 

2016: USD820 Billion 

2010: USD670 Billion Glass 

Flexible 

Flexible 

Metal 

Rigid Plastic 

According to PCI officials, the proportion of prepacked 

food, which stands at about 5% in many African states, 

and rising consumer demand in the region, shows “significant 

potential” for growth. In fact, rising consumer 

demand for packaged dried and dehydrated foods 

such as pasta, rice, milk powder and soup mixes, plus 

a growing young consumer market in the region has 

Prepared by: 



ىلإ لصت يتلا ةّيونسلا ّومنلا ةبسن زّكرتس .ةّيلاقتنلإاو ةئشانلا تاداصتقلإا يف بيضوتلا ىلع بلطلا ةدايز لضفب 2016 ماع لولحب يكريمأ رلاود رايلم 820 يلاوح ىلإ ةّيملاعلا بيضوتلا ةعانص ةميق لصتس 

196.42ىلإ هتميق لصتل ةئشانلا قاوسلأا يف لّدعملا نم ىلعأ ّيجيردت ّومن ةبسنو ةجضانلا قاوسلأا يف ةعضاوتم ٍّومن ةبسن يكيتسلابلا بيضوتلا عاطق عبتيس .بلصلا كيتسلابلا و حاوللأا تاجتنم ىلع %3 

.ةيذغلأا بيضوت ىلإ اهنم %80 دوعت ،يكريمأ رلاود رايلم 3.34 يلاوح ىلإ ايقيرفأ لامشو طسولأا قرشلا تاعيبم تلصو ،2010 ماعلا يفو .2012 ماع يف يكريمأ رلاود رايلم 

One Step Ahead with Turn-Key System 

CAMA Group with its unique range of packaging machines 

and robotics is a fast growing global supplier of 

advanced technology end of line packaging systems, 

continuously investing in innovative solutions. Thanks 

to its specialized know-how in the bakery and confectionery 

market, combined with its unique range 

of packaging lines, CAMA has once more provided 

winning solutions for technologically advanced plants, 

to satisfy the requirements of the most demanding 

clientele. 

CAMA has supplied a high speed line for chocolate 

covered biscuits, made up of a cartoning machine, 

two delta robots and a display-box case packer. The 

products are discharged from a flowpack machine at 

the speed of 700 flow-wraps/minute and are picked 

up and loaded “line tracking” into electronic cartoning 

machine. Gentle handling guarantees the integrity of 

an extremely fragile product. Then they are packed in 

a carton and finally inserted into a display-box case in 

one of several different configurations. 

CAMA’s ability to simultaneously manage three different 

secondary packaging technologies (robotics, 

cartoning and case packing) guarantees quite a lot of 

advantages for the final customer. 

boosted the demand for flexible packaging. These 

products have driven packaging sales in the region and 

account for a fifth of flexible packaging demand in Africa 

and the Middle East. 

Cama Packaging line: double Delta robot, high speed 

cartoning machine and display-box case packer 

All Cama machines can be combined in complete 

packaging lines for biscuits, confectionery, cereals, 

powders, yogurt, ready meals, ice creams, personal 

and home care products, as well as other major industries. 


13 

Board 

Rigid Plastic


MULTIVAC Brings 

R515 onto the 

Market 

The R 515 offers standard dies and format sets which are 

specially tailored to the fresh meat industry 

With the R 515 machine, MULTIVAC is bringing a 

new model of its high performance thermoforming 

packaging machines onto the market, a model 

which is designed for the particular requirements 

of the fresh meat industry. Typical applications are 

fresh meat packs as well as wholesale and transportation 

packs. The R 515 is laid out for specific die 

formats and offering all the advantages of the R 535 

high performance model. 

The fresh meat industry places special demands on 

the packaging of its products: this is frequently not 

required to appeal to consumers at the point of sale, 

but rather to protect the fresh meat during transport 

to the wholesaler or processor. Cost effectiveness, 

output and hygiene are therefore right at the 

top of the list of requirements. MUL-TIVAC fulfills the 

wishes of the industrial meat processor with the new 

R 515 machine model, which has the right price-performance 

ratio. 

The R 515 offers standard dies and format sets which 

are specially tailored to the fresh meat industry. 

The new ma-chine model is designed for running 

flexible films, such as for example PA/PE multi-layer 

films. The R 515 is also equipped with register mark 

control for running printed upper webs. In addition 

to vacuum packs, it is also possible to produce 

packs with modified atmosphere packaging (MAP). 

The machine cycle output is around 10 cycles per 

minute. 


14


GEA CFS: World-Class Technology at Gulfood 

GEA Convenience-Food Technologies highlighted 

the latest developments of the ultra-reliable CFS 

SmartPacker form, fill and seal packaging machines 

on its stand at Gulfood (Dubai, 19 to 22 February, 

stand S1-G48 in the Sheik Saeed Hall). A CFS Smart- 

Packer was displayed in combination with an Ishida 

multihead weigher, widely recognized as the fastest, 

The CFS SmartPackers meet the specific needs 

and challenges of today’s competitive marketplace 

Prebiotic Extras for a Healthy Treat 

When designing packaging for a product, the task 

is to find and implement the ideal blend of attractive, 

attention-grabbing design elements and 

information delivery. The awareness that people 

Inner Mongolia Mengniu Dairy presents four prebiotic 

drinks in Carrot, Tomato, Cucumber and Purple Potato flavors, 

under the brand name 'Guoshu Suan Suan Ru' 

most accurate and most efficient multihead weigher 

in the world. It owes its exceptional speed, accuracy 

and efficiency to a unique combination calculation of 

software, 5-stage digital filter, anti-floor vibration and 

Ishida’s own load cells. 

CFS SmartPacker 

Designed in collaboration with customers from a wide 

range of food and confectionery industries, the CFS 

SmartPackers meet the specific needs and challenges 

of today’s competitive marketplace. They are reliable, 

compact and flexible, and are available with a variety 

of packaging and sealing options. Plug-and-play 

add-on equipment includes charge and discharge 

conveyors, multihead weighers, printing and labeling 

equipment, gas dosing and gas analyzing, splicers 

and software for a fully integrated solution. Typical 

applications include packaging frozen and fresh vegetable 

and potato products, fresh cheese and salad, 

confectionery and frozen and fresh protein products 

like meal components, nuggets and burgers. The CFS 

TwinTube C configuration doubles packaging capacity 

without increasing footprint or personnel levels in 

confectionery packaging applications. 

want to be informed shouldn't result in consumers 

being overloaded with messages. That’s what 

Patrizia Wegner, Global Market Segment Manager 

Liquid Dairy at SIG Combibloc, says. What's needed 

are concepts that are target group-specific. When 

it comes to package design, with their four display 

surfaces fully available to present the design and 

deliver information, carton packs have advantages 

over packaging solutions that only have narrow 

labels or banderoles: they're able to grab attention 

with an unusual look and inform at the same time. 

This makes them brand and product ambassadors 

at point-of-sale and thus more than just a protective 

casing or a transport unit. They enable manufacturers 

to communicate with the consumer and to get 

him interested in the product in a positive way”. 

Only with a packaging that is both attractive and 

functional, that goes with the product, catches the 

consumer's eye, and meets the taste and information 

requirements of the target group does a product 

concept transform into a 'total package', and has 

the potential to become a successful seller, say the 

packaging specialists at SIG Combibloc. 


15


TNA Launches Innovative New Verification Products 

Global food packaging solutions specialist tna announces 

the launch of two new additions to its 

range, representing the latest solutions in food 

packaging and verification for advanced Quality Assurance: 

the tna intelli-scan® 2 comprehensive date 

code assurance system, as well as the tna intelli-read® 

3 integrated bar code scanning system. These new 

products accurately verify products on the tna robag® 

vertical “form fill and seal” (VFFS) bagger, while 

retaining a high level of flexibility and simplicity for 

food manufacturers. 

Aided by fast speed image detection to amplify its 

ability to find miscoded or un-coded products, the 

highly accurate and reliable tna intelli-scan® 2 processes 

images through its camera system to ensure 

that the date code is printed, complete and legible. 

Suitable for a range of print requirements, it can 

handle both light and dark texts. Furthermore, with 

exposure times of less than 0.5ms and high speeds 

of up to 200bpm, the scanner is able to keep up with 

the current speed of tna’s robag® 3 series equipment, 

into which it is fully integrated, therefore maximising 

efficiency. The user-friendly settings ensure ease 

of operation, whatever the application. The new tna 

Brookfield Engineering Laboratories offers the TA- 

DGA Dual Grip Accessory for use with their CT3 Texture 

Analyzer to test the tensile breaking strength of 

packaging materials and package seals. The lower and 

upper grip assemblies are included with this accessory 

and are used to secure a test strip of the material 

being evaluated. The Brookfield CT3 Tester is the best 

value in a stand-alone instrument for physical testing. 

It combines simplicity of operation with expanded test 

method capability and operates in both compression 

and tension modes. A wide variety of standard probes, 

(cones, cylinders, blades, balls, punches) and fixtures 

(extrusion cell, shear cell, grips, etc.) are available for a 

multitude of applications. 

Texture Pro Software, which offers a range of test 

modes, enables the technician to generate analytical 

data comparable to other more costly systems. 

Brookfield Engineering Laboratories has long been 

considered the World Standard in Viscosity Measurement 

and Control. From the original Synchro-electric 

Viscometer to today's sophisticated DV-III Ultra Rheometer, 

the Brookfield name is synonymous with quality, 

dependability and reliability. In recent years, the 

company has added the addition of texture analysis 

equipment to its line of products. This axial testing 

tna intelli-read® 3 automatically detects a splice with a different 

film and aids traceability 

intelli-read® 3 full film width bar code reader automatically 

scans the bar code on the film and cross 

checks it in order to verify that the correct product is 

being processed. 

Dual Grip Assembly for Tensile Strength Testing 

The Brookfield CT3 Tester is the best value in a stand-alone 

instrument for physical testing 

capability enhances Brookfield's existing product line 

by providing more flexibility in solving the rheological 

and texture measurement needs of customers. 


16


Packaging Embraces a New Technology 

Poly-clip System introduces a clever, new packaging 

as cost-effective alternative to tubes: The clip-tube® 

for processed cheese, creams, spreads, fish pates, mayonnaise, 

mustard and many other pasty products. The 

clip-tube® is a tubular package clipped on each end, 

supplemented by an extrusion nozzle on a threaded 

end piece and a closure cap. 

The transfer-sealing/clipping-machine TSCA with hydraulic 

dosing pump HDP and the CBS Cap Bonding 

System form a fully-automatic packaging line for cliptube®. 

A threaded end piece is adhesively attached to 

a tubular bag clipped on each end (clip-pak®). With its 

modular design, the CBS permits attachment of various 

components for each work station, e.g. extrusion 

nozzles, closure caps or caps with Euro hanger. For 

this, up to eight work stations are operated using an 

electrically-driven rotary disc. Oscillating bowl feeders 

guarantee that every single component is positioned 

correctly, which offers continuous production. The 

CBS is easy to convert. By exchanging the collet, the 

machine can quickly be adapted to various products 

diameters and lengths. 

By simply exchanging the collet, the machine can quickly be 

adapted to various products 

Whether for the catering sector or household use – 

the clip-tube® is suitable for all pasty foods such as 

meat pastes, salmon spread or herb cheese spread. For 

easy portioning, decoration and appealing presentation, 

it is the optimum packaging unit and also a costeffective 

alternative to tubes – there is no limit to your 

imagination. 


17

CATERING & HOSPITALITY TABLEWARE 

The One Time Encounter 

Global foodservice disposables market is forecasted to grow by 5.4% yearly to reach USD53 billion in 2015. Disposable serviceware, 

including single-use cups, dinnerware and utensils are the main actors behind this expected expansion. In the US alone, demand 

for foodservice disposables is expected to approach USD19 billion in 2015. 

“World 

demand for 

foodservice 

disposables 

is projected 

to grow 

5.4 percent 

per year to 

over USD53 

billion in 

2015” 

World demand for foodservice disposables is projected 

to grow 5.4 percent per year to over USD53 

billion in 2015 as announced by Research and Markets 

in its "World Foodservice Disposables" report. 

Gains will be driven by gains in the foodservice industry, 

which will accelerate from the rates seen over 

the 2000-2010 period due to improvements in global 

economic conditions, increasingly fast-paced lifestyles 

and growth in away-from-home food spending. 

Disposable serviceware, including single-use cups, 

dinnerware and utensils, will remain the largest product 

type through the forecast period and beyond. 

However, the fastest demand growth is expected in 

the disposable packaging segment, which includes 

foodservice containers, lids and domes, wraps, bags, 

and trays. Demand for disposable foodservice packaging 

will be fueled by advances in the limited service 

restaurant sector, which relies heavily on singleuse 

packaging. Beyond eating and drinking places, 

good opportunities for disposables will be found in 

the retail market, as grocery and convenience stores 

expand their offerings of prepared foods. 

In 2010, single-use serviceware accounted for 54 percent 

of the global foodservice disposables market. 

Gains will be supported by above-average growth in 

quick service restaurant and retail establishment revenues. 

Other factors providing momentum include 

the increased focus on gourmet coffee and specialty 

cold drinks by limited service restaurants and convenience 

stores. Value advances will also benefit from 

heightened interest in higher-cost environmentally 

friendly products, especially in developed regions. 

Some of the best opportunities will exist in the disposable 

packaging segment, boosted by gains in the 

fast food industry, which uses large quantities of disposables 

for packaging foods consumed both onsite 

and off-site. In addition, the popularity of takeout 

food from full service restaurants will provide a further 

boost to single-use packaging demand, especially 

given that these restaurants tend to use higher-value 

disposable containers designed to maintain 

food temperature and minimize leakage. Increased 

catering activity by full service restaurants, and 

home delivery and takeaway outlets will also necessitate 

heightened requirements for disposable packaging. 

In the US, Freedonia Group noted that demand for 

foodservice disposables is expected to approach 

USD19 billion in 2015. Growth will be driven by accelerated 

foodservice revenue, increases resulting 

from a rebound in the broader US economy, which 

will stimulate increased frequency of dining out, 

thereby creating opportunities for disposables. 

Gains for serviceware (e.g., cups, dinnerware, utensils) 

will be supported by above-average growth for 

limited service restaurant and retail establishment 

revenues, and steady demand in institutional and 

other markets. Other factors providing momentum 

will be the increased focus on gourmet coffee and 

specialty cold drinks by quick service restaurants 

and convenience stores. Napkin demand will be 

moderated by cost- and waste-saving efforts, such as 

downsizing of napkins; the use of thinner and lighter 

materials; and the use of dispensers that limit napkins 

dispensed. 

Prepared by: 



يناولأاو ماعطلا يناوأو باوكلأا لتحتو .2015 ماع يف يكريمأ رلاود رايلم 53 ىلإ لصتل ًاّيونس %5.4 ةبسنب لامعتسلإا ةّيداحأ ةدئاملا تاودأ قوس ومنت نأ عقوتملا نم 

كلذ دوعيو يكريمأ رلاود رايلم 19 يلاوح ىلإ ةدئاملا تاودأ قوس ةميق لوصو عقوتملا نم ،اهدحول ةدحتملا تايلاولا يفف .عقوتملا عسوتلا اذه ءارو يساسلأا عقوملا ىرخلأا 

.يكريملأا داصتقلإا شاعتناو تلاوكأملا ةمدخ تادئاع ةدايز ىلإ ّيساسأ لكشب 


18

ةدئالما تاودأ ةفايضلاو نيومتلا 

New Pieces for Diverse Buffet Landscapes 

Bauscher, a brand of BHS tabletop AG, presents 

new, multifaceted buffet pieces for its Emotion 

collection at Internorga 2012. Bauscher previously 

introduced its finger food and flying buffet concept 

in 2011. The design of the Emotion collection subtly 

and confidently supports the presentation of the 

food on the buffet. 

The extraordinary design of the Emotion collection 

plays out in the formal aesthetic of natural curves 

combined with linear basic forms. A harmonious 

atmosphere is generated by only looking at the 

“smile” of the porcelain items, which is based on the 

differently shaped curves. Platters and bowl swing in 

the rhythm of the theme, sometimes smoothly and 

gently, sometimes to dynamic heights, and create an 

attractive bridge to the modern dishes in the collection. 

Laid out together, the platters form an elegant 

A Magic Touch from 

SCHÖNWALD 

The characteristic visual appearance 

of the collection is created by means 

of a flowing change from striking to 

fading lines 

A perfect combination 

of 

functionality 

and design is 

the trademark 

of porcelain 

collections by 

SCHÖNWALD – 

an all-important 

factor for hotels 

and restaurants 

and the key to 

the success of 

the current collections CONNECT and GRACE. 

The latest SCHÖNWALD collection CONNECT creates 

the perfect link between different gastronomic profiles 

and fits into any setting. With confident ease, 

it combines high quality design and functionality, 

meeting the diverse requirements of superior hotels 

and gastronomy at all times. As a true all-rounder 

the collection demonstrates its strengths at every 

type of event, thus fulfilling both the pragmatic 

needs of large-scale catering as well as the aesthetic 

demands of ambitious gastronomy. “The emphatically 

unembellished formal language provides 

space for inspiration and a stimulating atmosphere 

in which the chefs can conduct creative experiments, 

blaze new trails, and realize their ideas for 

stylish presentation”, says Matthias Schöffel, SCHÖN- 

WALD’s Head of Marketing. 

Creative opportunities for large or small buffet presentations 

planar structure; various baskets and presenters 

round out the range and make for exciting buffet 

architecture. 


19

Feature 

Cofee & Tea 

Ceylon Tea Remains the Most Popular in MENA......................P. 21 

Camellia’s Tea House in the Middle East.....................................P. 22 

Instanta: The Chosen Aroma...........................................................P. 23 

Tetley’s Tea Targets the GCC............................................................P. 23 

Launch of a New Blonde Roast in MENA....................................P. 24 

Tea Leaf Protection Key for Success..............................................P. 24

ياشلاو ةوهقلا صاخ عوضوم 



Sri Lanka, though relatively small in size, is the world`s fourth largest tea producer. Its annual tea production is approximately 325 million 

Kilograms, which accounts for 9% of the world’s tea production. Sri Lanka exports most of its tea, making it the world’s second largest 

exporter of tea. The annual tea export volume of Sri Lanka is over 315 million Kilograms. It has a share of 18 % in the global tea exports 

market. 

“The 

country has 

exported 

303,188 

MT of tea 

(excluding 

re-export of 

tea) during 

January – 

December 

2011 

period” 

Sri Lanka produced teas come from small leaf to long 

leaf and from light fragrant cup character to strong, 

bright color cup character. Most of the tea brands 

and blends in the world market have been enhanced 

by a certain percentage of Ceylon Tea. The main 

characteristics of Ceylon Tea are – rich, mellow flavor, 

golden color and pleasant natural aroma, which 

ensure its popularity whenever Ceylon Tea is drunk. 

Much of the black tea produced in Sri Lanka is 

formed by orthodox process. The plucking of tea 

leaves is done only manually, to make sure that only 

the unopened leaf bud and two leaves are plucked 

and guarantee the quality and taste. Sri Lanka also 

produces a small quantity of CTC (cut, tear and curl) 

teas and Green tea, instant tea and organic teas. 

Sri Lankan teas currently reach approximately 160 

Iraq, 14.26% 

Libya, 4.67% 

Jordan, 4.60% 

Kuwait, 5.75% 

Saudi Arabia, 2.95% 

Egypt, 1.50% 

Lebanon, 1.33% 

Turkey, 12.09% 

countries. At present, Middle Eastern countries and 

Gulf region absorb over 50% of local tea exports. 

Since early 1990s, the Russian Federation and CIS 

countries emerged as major buyers of Ceylon Tea as 

well to purchase around 25% of all exports. 

According to the Sri Lanka tea exports figures released 

by Sri Lanka Tea Board, the country has exported 

303,188 MT of tea (excluding re-export of 

tea) during January – December 2011 period, registering 

a growth rate of 4,671 MT or 1.56% when compared 

with 298,517 MT recorded for the same period 

in 2010. However, these exports to the Middle East 

have failed to maintain a similar growth level and experienced 

a marginal decrease of 5,090 MT or -3.11% 

during the twelve months of 2011. 

Sri Lanka has exported 158,601 MT of tea to major 

Tunisia, 1.28% Others, 

0.21% 

Chart 1: Sri Lanka tea exports to Middle East region January – December 2011 (in MT) 

UAE, 13.72% 

Syria, 18.13% 

Iran, 19.51% 


21

FEATURE COFFEE & TEA 

“Sri Lanka 

has exported 

158,601 MT 

of tea to 

major Middle 

Eastern 

countries in 

January – 

December 

2011” 

Middle Eastern countries in January – December 

2011 period against 163,691 MT exported in the 

same period in 2010. During the previous year, tea 

exports to Middle Eastern markets accounted for 

54.83% of the total Sri Lanka tea export volume but 

during the same period in 2011 this has come down 

to 52.31%, a decline of -3.10%. The political turmoil 

in some Middle Eastern countries must have been 

the main reason for decline of Sri Lanka tea exports 

to MENA region in 2011. The relevant country-wise 

Sri Lanka tea exports to Middle East markets are given 

below. 

Sri Lanka Tea Board, the apex government body responsible 

for development and promotion of Ceylon 

Tea, has taken many steps to ensure that all teas 

produced and exported from Sri Lanka adhere to the 

minimum quality standards of ISO 3720. The promotion 

of Ceylon tea linked to the lion logo the symbol 

of quality, which is the trademark of the Sri Lanka Tea 

Board. Ceylon Tea Lion Logo that appears on Ceylon 

tea packs denotes not only the country of origin but 

also the quality of Ceylon Tea. 

Source: 

Ceylon Tea Promotion Unit 

Consulate General of Sri Lanka 

P O Box 51528, Dubai, UAE 

E-mail: ctbureau@emirates.net.ae / ceylonte@eim.ae 

Web: www.ceylonteamena.com 

ياشلا جاتنإ نم %9 يلاوح لكشي ام ،غلك نويلم 325 يلاوح ىلإ يونسلا اهجاتنإ لصيو .ملاعلا لوح ياشلل جتنم ربكأ عبار اكنلايرس ىقبت ،يبسنلا اهمجح رغص نم مغرلا ىلع 

نم %18 يواسي ام ،غلك نويلم 315 يلاوح ىلإ رّدصملا يّلحملا ياشلا ةّيمك لصت .ملاعلا يف ياشلل رّدصم ربكأ يناث اهلعجي ام ،ياشلا نم اهجاتنإ مظعم اكنلايرس رّدصتو .يملاعلا 

.اهنيوكت يف ينلايسلا ياشلا نم ةنّيعم ةبسن لاخدإ ربع اهتيوقت ّمتت ةّيملاعلا ياشلا تاكرامو تافيلوت مظعم نأ ركذي .ملاعلا لوح ياشلا ريدصت قوس 

Camellia’s Tea House in the Middle East 

The Product House and Camellia’s Tea House 

are pleased to announce the Middle East launch of 

Camellia’s Teas. Camellia's Tea House was founded 

in late 2007 and was first designed from a desire 

to create a wellness range of teas which would 

not only be founded on the well known health 

properties of tea but also on the quintessentially 

English heritage of tea drinking. Camellia's Tea 

House is an energetic, healthy and quirky tea 

company which hopes to make drinking tea the 

“thing to do” whilst improving health at the same 

time. The founders of the business are Lubna 

Madan, who is a qualified Homeopath and the 

font of Camellia’s herbal infusions knowledge and 

her brother, Ajit Madan, who has a background in 

molecular biology and finance. Together, they have 

formed a partnership based on a mutual passion 

for tea. 

The brand is unique since teas are blended using 

the company’s own original and unique tea recipes. 

All the packaging is hand finished and has a 

certain quaint and homemade quality to it. Being 

a homeopath by profession and having worked 

closely with herbal medicines, Lubna brings that 

knowledge, experience and therapeutic philosophy 

to her teas and unique herbal infusion blends. 

The company is very particular about its sourcing, 

where teas are imported from specialist tea 

gardens best known for their quality and pesticide 

free manufacturing processes. A passion for distinct tea blends at Camellia’s Tea House 


22

ياشلاو ةوهقلا صاخ عوضوم 

Instanta: the Chosen Aroma 

INSTANTA with its headquarters in Poland is one of 

the biggest world’s suppliers of soluble coffee – private 

labels. The company offers all kinds of soluble coffee: 

spray dried, agglomerated, freeze-dried instant 

coffee, all made of the best Arabica and Robusta coffees. 

Instanta also has Organic and Fair Trade products, 

decaffeinated coffee and blends of natural coffee 

with coffee substitutes. The company offers a very big 

range of glass jars, plastic bags etc. as well as instant 

coffee in bulk. 

The company’s main operations include the production, 

packaging and distribution of instant coffee, 

which is offered for sale under its clients’ brand 

names. Isntanta uses carefully selected raw materials 

throughout the manufacturing process in order to 

deliver products of the highest quality. The result is a 

variety of instant coffees that satisfy the expectations 

of even the most discerning coffee devotees. Since 

the founding of the company in 2000, it has earned 

a prominent place in the coffee market by diligently 

upholding superior standards of production quality 

and client satisfaction. The range of its commercial interests 

is constantly growing, as the products can now 

be found not only in Poland but throughout Europe 

Tetley Tea is owned by Tata Global Beverages the 

world’s second largest producer of tea. An astonishing 

forty-five million cups of Tetley are drunk 

around the world every day and the company is en- 

Instanta’s Bon Aroma Gold 

and as far abroad as the Middle East, America, Japan 

and Malaysia. Thus, Instanta is always open to forming 

new relationships that will allow it to further serve the 

international community of coffee lovers to whom it is 

so passionately dedicated. 

Tetley’s Tea Targets the GCC joyed by consumers in 70 countries worldwide The 

story of Tetley goes back to 1837, when two brothers, 

Joseph and Edward Tetley started to sell tea and 

became such a success that they set up as tea merchants. 

It is the number one tea brand in the United 

Kingdom and Canada and has a major presence 

in the United States of America, Australia, France 

and Poland. Tetley is now targeting the GCC countries, 

where tea drinking is a cultural drink of choice 

amongst the Arab population and the second most 

consumed beverage after water. 

As part of its push to enter the Gulf countries, Tetley 

will focus on the tea bag segment first with a 

range of black and green tea in Drawstring format. 

For those in the region who have never used Tetley’s 

patented Drawstring tea bag, its innovative technology 

allows the tea drinker to extract every drop 

of flavor from the tea bag without the need for a 

spoon or any other squeezing device. Just extend 

the double tag away from the bag and steep in the 

bag in the cup as usual. After brewing, separate and 

pull the tabs apart to squeeze out all of that great 

tea taste. 


23

FEATURE COFFEE & TEA 

Launch of a New Blonde Roast in MENA 

This spring, Starbucks maintained its ongoing commitment 

to coffee excellence by bringing espresso 

perfection to all its stores across the MENA region. 

On March 14th, Starbucks launched its five point 

promise in every single store ensuring that partners 

and customers can make the most of the Espresso 

promise for perfection in each and every cup of coffee 

served. 

As well as this global promise, Starbucks launched 

its first true light roast coffee, Starbucks® Blonde 

Roast. Master roasters and blenders have taken the 

world’s best Arabica beans and drawn out their 

subtle and soft flavors to create a lighter coffee that 

encompasses the familiar flavors Starbucks coffee is 

celebrated for, but with a mellower taste to ensure 

the tastes of each and every customer are met. 

Rana Shaheen, Regional Communications and CSR 

Manager, Starbucks Coffee MENA said: “The promise 

for espresso perfection is our way of reaffirming to 

our loyal customers that Starbucks is always looking 

for new ways to keep them satisfied. The espresso 

perfection will be a part of the culture in each and 

every store throughout the MENA region. From the 

At Newby, the staff knows how good tea can be and 

that an outstanding cup of tea is created by protect- 

Espresso made from the new blonde roast 

Tea Leaf Protection Key for Success 

Newby tea in luxurious box 

details leading to the perfect espresso shots and 

the use of the new revolutionary milk pitchers, to 

barista training and 100% Fair trade espresso, this 

declaration promises that customers’ drinks will be 

perfect each and every time, ensuring 100% satisfaction.” 

ing the freshness of the tea leaf. This was once well 

known, and Newby was founded in London in 2000 

to revive this lost tradition of preserving the true 

character of fine tea. Nothing is too much trouble to 

bring the best quality cup possible. All the company’s 

traditional teas are guaranteed to be selected 

from the very best first and second flush teas – the 

first shoots from the prime season of each harvest. 

The freshness, flavor and fragrance of tea can be 

lost over time and in transit. Newby is the only tea 

company in the world to introduce the concept of 

preservation into its tea facility in Kolkota. In addition 

to this, all of the packaging materials are selected 

to complement the preservation of the teas. For 

example, the tea bags are wrapped in unique multilayered 

ALU foil sachets. 

Few companies strive to capture and keep the freshness 

of the tea leaf but Newby believes it’s worth it. 

As tea is widespread across the cultures of the Middle 

East, Newby has been welcomed by many top 

five star establishments in the region, including Burj 

Al Arab. They choose Newby to give their guests a 

tea of true distinction. 


24

Industry Spotlights 

Bottled Water 


The Healthy Alternative......................................................................................P. 26 

PINEO Needs New Sales Experts......................................................................P. 27 

Elegance and Quality for Every Taste.............................................................P. 27 

Less Chemicals More Savings............................................................................P. 28 

Introducing Volvic’s First Plant-Based Bottle...............................................P. 28 

Cereals & Grains 

Cereals Continue to Feed the World...............................................................P. 29 

Key Technology Introduces FoodSafetyPRO............................................P. 30 

Hypermarkets 

Buying Food … The Hyper Way........................................................................P. 31 

Beirut City Center to Open Early 2013...........................................................P. 34 

Photo Courtesy of Key Technology

INDUSTRY SPOTLIGHTS BOTTLED WATER 


The Healthy Alternative 

Rising population, consumer spending patterns, lifestyle trends and growing levels of health consciousness are leading global bottled 

water market to reach USD65.9 billion by 2012. The market is dominated by Europe and the U.S. and would continue to do well as a 

healthy alternative to carbonated soft drinks. In the Middle East, whilst growth is reported in all countries, it is key GCC markets are blazing 

the trail with high consumption growth rates. 

“Saudi 

Arabia alone 

consumes 

1337.4 

million liters 

of bottled 

water” 

Stimulated by rising population, consumer spending 

patterns, lifestyle trends and growing levels of health 

consciousness, world bottled water market is expected 

to reach USD65.9 billion by 2012, as indicated by 

Global Industry Analysts, Inc. (GIA). The market is 

expected to grow rapidly in the coming years due to 

growing consumer concerns about fitness, water quality 

and health. 

GIA notes that in the refreshing drinks market, bottled 

water is the most vibrant segment with a market share 

of about 38%. Several bottled water companies are 

looking to enter developing markets with immense 

growth potential such as Asia and the Middle East. 

China is one such market where sales of bottled water 

are rapidly increasing. Companies are trying to capitalize 

on weather changes and the increase in health 

consciousness among consumers. The bottled water 

industry is expected to witness greater participation 

from soft drink and dairy processing companies, fostered 

by economies offered by existing international 

distribution network, and processing equipment. 

The report adds that the global bottled water market is 

dominated by Europe and the U.S. Bottled water would 

continue to fare well in the global beverage marketplace 

as a healthy alternative to carbonated soft drinks. 

Gains in this market will also come from flavored varieties 

and convenient packaged formats, especially 

single-serve packs. 

In the US market, The International Bottled Water Association 

(IBWA), in conjunction with Beverage Marketing 

Corporation (BMC) has released 2010 bottled 

water statistics, compiled by BMC, a research, consulting, 

and financial services firm dedicated to the global 

beverage industry. The data shows that the overall consumption 

of bottled water has increased by 3.5%, after 

slight losses in 2008 and 2009 due to poor economic 

conditions. It also shows the bottled water category’s 

overall share of the liquid refreshment beverages marketplace 

grew slightly to 30%, up from approximately 

29.2% in 2009. 

In the Middle East, bottled-water market is exploding 

on an unprecedented scale. Whilst growth is reported 

in all countries, it is key GCC markets like the United 

Arab Emirates, Saudi Arabia and Bahrain that are blazing 

the trail — an increase of more than a third in bottled-water 

consumption over the past five years has 

been reported in these markets by Euromonitor International. 

Saudi Arabia alone consumes 1337.4 million liters of 

bottled water, which is forecast to rise to 1998.7 million 

liters by 2015. Similarly, consumption in the UAE is 

forecast to rise from 514.5 million liters of bottled water 

to 768.1 million liters in the same period. 

Both home-grown bottled water producers and international 

brands are positioning themselves to profit 

from the region’s high-volume markets in 2015. On top 

of the consumption generated in the UAE and Saudi 

Arabia, Iran is forecast to reach 2421.1 million liters, Algeria 

1333.6 million and Syria 1066.3 million, according 

to figures by Euromonitor International. 

Prepared by: 



ابوروأ نميهتو .2012 ماع يف يكريمأ رلاود رايلم 65.9 ىلإ لصتل ةّيملاعلا ةأبعملا هايملا قوس دوقت يحصلا يعولا تايوتسم ديازتو ةايحلا طمن تاهاجتاو يكلاهتسلإا قافنلإا طامنأو ةّيناّكسلا ةدايزلا 

لود قاوسأ ضعب ىقبت نكل ،نادلبلا لك يف ّومنلا نع غلابلإا ّمتي امنيبو ،طسولأا قرشلا يف اّمأ .ةفيفخلا ةّيزاغلا تابورشملل ّيحص ليدبك اهّومن عباتتس يتلا قوسلا ىلع ةّيكريملأا ةدحتملا تايلاولاو 

.ةعفترم ةّيكلاهتسا ّومن تلادعم عم ةمدقملا يف يجيلخلا نواعتلا سلجم 


26

ةأّبعلما هايلما ةيعانص رابخأ 

PINEO Needs New Sales Experts 

The premium mineral water PINEO 

The premium mineral water PINEO has been marketed 

by Cologne-based NATURQUELL Mineralwasser 

Vertriebs GmbH since 1996. PINEO is a natural 

mineral water from the Spanish Pyrenees of a soft, 

low-sodium quality with low mineralization and no 

iron. Furthermore, the PINEO mineral water with the 

Elegance and Quality 

for Every Taste 

Gerolsteiner sparkling natural 

mineral water 

Gerolsteiner sells 

itself as the world's 

number one selling 

sparkling natural 

mineral water and is 

seen in the finest Retail 

and Foodservice 

establishments across 

the globe. Furthermore, 

Gerolsteiner 

sparkling natural 

mineral water has its 

origin in the Volcanic 

Eifel, Germany – an 

area that offers soil 

conditions unique throughout the world: Gerolsteiner’s 

well balanced water is the result of the carbonic 

acid of volcanic origin and the region’s dolomite rock, 

which is exceptionally rich in minerals. The mineral 

content is superior to anything on the market today: 

Calcium 348 mg/l, Magnesium 108 mg/l or Bicarbonate 

1.816 mg/l delivers high value for the human body 

on every occasion. Strangely enough the sparkling 

element can be filtered to give a still variant as well. 

Products like Gerolsteiner Gourmet are available in designer 

glass bottles for Horeca purposes, and a range 

of PET and glass bottles are subjected to the retail 

trade. The products of this world-renowned brand 

are distributed in around 40 countries and have been 

launched 2011 in the UAE. 

best and healthiest composition is not treated with 

ozone and is therefore excellently suited for preparing 

baby food and special diets. Thanks to its superb 

neutrality – harmonizing perfectly with exquisite 

foods and select drinks – PINEO is highly regarded 

by gourmets. With its three varieties “Natural” (still), 

“Medium” (elegantly sparkling) and “Luna Llena” 

(bottled at full-moon), PINEO is currently exclusively 

available within the restaurant and wholefood 

trades in Germany. Distribution control throughout 

Germany for the quality brand of PINEO was transferred 

to NGV-Getraenke-Gruppe in 2011. Strategic 

brand management and communication as well as 

expansion to other European countries will continue 

to be professionally coordinated from Cologne by 

NATURQUELL Mineralwasser Vertriebs GmbH. 


27

INDUSTRY SPOTLIGHTS BOTTLED WATER 

Less Chemicals More Savings 

Sidel will set new standards for sensitive products 

bottled in PET. With new packaging solutions, new and 

improved technology and an ever-growing service 

portfolio, Sidel is the leading player in aseptic PET and 

strives to be “A Better Match” for the sensitive products 

industry. Sensitive products have become the fastest 

Introducing Volvic’s First Plant-Based Bottle 

A first for the market, Volvic has announced the debut 

of its renewable plant-based bottle. Made from 

20 percent plant-based materials, the new bottle 

perfectly protects the goodness of the volcanic nat- 

Renewable plant-based bottle 

growing area for PET bottles in recent years as a result 

of consumers’ expectations for more natural, healthy 

and value-added products. This has led to a rise in 

demand for aseptic, hot-fill and ultra clean solutions 

to package juices, nectars, isotonics, teas, liquid dairy 

products and products with pulps and particles. Furthermore, 

beverage producers need to focus on food 

safety and simple and efficient packaging solutions 

to satisfy growing demands, but also on flexible solutions 

that cater to different packaging formats and 

types with minimal production downtime and costs. 

The company will also unveil a number of pioneering 

technologies and innovative packaging solutions 

designed to satisfy the rising demands for healthier 

drinks while respecting the specifications of those 

sensitive products. Among them are extensive aseptic 

capabilities, including the proven dry preforms decontamination 

technology PredisTM. Combi Predis/Capdis 

FMa has been specifically designed for the aseptic 

blowing, filling and capping of sensitive products in 

PET bottles and is still unique in aseptic configuration. 

Sidel was the first company to introduce such innovative 

technology in 2006 to improve customers’ total 

cost of ownership and sustainability targets regarding 

water and energy consumption. 

ural mineral water inside, whilst still being 100 percent 

recyclable. Known for its volcanic origins and 

unique mineral composition, Volvic natural mineral 

water is a gift from the earth itself. Sourced from the 

depths of ancient volcanoes in the Auvergne province 

of France, Volvic is naturally filtered through 6 

layers of volcanic rock and is free of pollution and 

additives, but it’s the natural filtration that gives 

Volvic its unique mineral composition and perfectly 

balanced taste. To help preserve these natural qualities 

and the unique environment they come from, 

Volvic works closely with its partners and stakeholders 

to protect more than 38 km2 of incredible biodiversity. 

Only 15 percent of the naturally flowing 

Volvic water is bottled every year, and since 1995, 

Volvic has made major strides in reducing the quantity 

of plastic in its bottles by 30 percent, as well 

as introduced up to 35 percent of recycled plastic 

in many others. Made for their 0.33L, 0.5L and 1.5L 

bottles, the new 20 percent plant-based materials 

limit the use of petroleum in packaging to perfectly 

protect the water inside so it’s always at its best, 

and of course they remain 100 percent recyclable. 


28

بوبلحا ةيعانص رابخأ 

Cereals Continue to Feed the World 

Food and Agriculture Organisation (FAO) recently released its latest forecasts for 2011 world cereal production as part of the “Food 

Outlook - Global Market Analysis” report. It confirms a record output of 2 325 million tons, up 3.7 percent from the previous year and an 

overall increase of 6.0 percent in wheat production, a 2.6 percent growth in the global coarse grains harvest and a 3.4 percent rise for 

rice production. 

“FAO’s latest 

forecast 

for 2011 

world cereal 

production 

confirms 

a record 

output of 2 

325 million 

tons, up 3.7 

percent from 

the previous 

year” 

Improved global cereal supply outlook 

The outlook for the global cereal supply in the 2011/12 

marketing season has improved slightly since the beginning 

of the season as production forecasts are adjusted 

upwards and demand expectations point to less 

robust growth than had been anticipated because of 

macroeconomic concerns in developed economies. 

FAO’s latest forecast for 2011 world cereal production 

confirms a record output of 2 325 million tons, up 3.7 

percent from the previous year. The overall increase 

comprises a 6.0 percent rise in wheat production, a 2.6 

percent growth in the global coarse grains harvest and 

a 3.4 percent rise for rice production. 

The global wheat crop turned out larger than forecast at 

the onset of the season following better than expected 

recovery in the Commonwealth of Independent States 

(CIS) from their drought-reduced harvests of 2010. Also 

for rice, prospects for this year’s crop have improved in 

the main paddy producing countries in Far East Asia as 

the season has advanced, leading to the latest expectations 

of relatively strong production growth in spite 

of the devastating floods in several countries in South 

East Asia. For coarse grains, early season forecasts had 

Chart 1: World cereal market at a glance 

2500 

2000 

1500 

1000 

500 

0 

Source: FAO 

pointed to a large increase, but adverse dry conditions 

in the United States, the world’s leading producer, have 

resulted in a smaller than previously predicted global 

output. 

Total cereal utilization in 2011/12 is forecast to reach 2 

309 million tons, 1.6 percent up from 2010/11. Globally, 

cereal food consumption is forecast to keep pace with 

population growth. In spite of slower economic recovery 

and increasing recession fears in many developed 

countries, total feed utilization is forecast to resume 

growth after two seasons of stagnation, rising by 1.7 

percent to 780 million tons. Strong demand from the 

livestock sectors in the leading emerging economies is 

the main driver behind this increase. By contrast, the 

growth in industrial usage of cereals is expected to be 

more subdued largely because of stagnating maizebased 

ethanol production in the United States, the 

world’s largest producer. 

The forecast for world cereal ending stocks has been 

raised, although coarse grain inventories are expected 

to remain low. World cereal inventories are forecast to 

increase by 3.3 percent from their opening level, to 507 

million tons by the end of seasons in 2012. 

Total utilization Food Feed Other uses 

2009/2010 2010/2011 

estim. 

2011/2012 

f'cast 


29

INDUSTRY SPOTLIGHTS CEREALS & GRAINS 

“Total cereal 

utilization 

in 2011/12 

is forecast to 

reach 2 309 

million tons, 

1.6 percent 

up from 

2010/11” 

Record 2011 crop for wheat 

A record crop in 2011 will likely boost world wheat supply 

well above anticipated demand in 2011/12, leading 

to a recovery also in the level of stocks. The latest FAO 

outlook indicates a much larger harvest than expected 

at the start of the season, with global wheat production 

forecast to increase 6 percent above last year’s level. 

Although, as the season progressed, crop prospects 

deteriorated in some major producing countries, such 

as the United States and some EU countries, the recovery 

in production in the CIS from the drought-reduced 

level of 2010 has turned out even sharper than predicted, 

more than offsetting the downward revisions elsewhere. 

Coarse grains utilization up by 0.9% 

Among all the cereals, the impact of macroeconomic 

uncertainties in many developed countries is likely to 

be most pronounced on coarse grain markets, maize, 

in particular. This is primarily because feed and fuel, the 

two leading demand sources of coarse grains in major 

industrial countries, are extremely responsive to economic 

conditions. Mostly driven by this factor, FAO’s 

latest forecast for total utilization of coarse grains has 

been adjusted downward to 1 155 million, down 19 

Based on: 

Food Outlook - Global Market Analysis 

November 2011 

Food and Agriculture Organization 

Web: www.fao.org 

ىلإ لصو ّيسايق جاتنإ دوجو دّكؤي وهو ."ةّيملاعلا قوسلا ليلحت – ةيذغلأا تاعقوت" ريرقت نم ٍءزجك 2011 ماع للاخ بوبحلا جاتنلإ اهتاعقوت ثدحأ ًارخؤم ةّيملاعلا ةعارزلاو ءاذغلا ةمظنم تردصأ 

.ّزرلأا جاتنلإ %3.4 ةدايز ةبسنو ةّيلامجلإا ةنشخلا بوبحلا يف %2.6 ّومن ةبسنو حمقلا جاتنلإ %6 ةبسنب ةّيلامجإ ةدايزو يضاملا ماعلا نع %3.7 ةدايزب يأ،نط نويلم 2325 

Key Technology Introduces FoodSafetyPRO 

Key Technology introduces FoodSafetyPRO for food 

processors, aiming to improve its record keeping in accordance 

with the FDA Food Safety Modernization Act 

(FSMA), Safe Quality Food (SQF) certification, and/or 

Global Food Safety Initiative (GFSI) certification. Available 

for new and installed G6 optical sorters – Manta®, 

Optyx®, and Tegra® – as well as G6 ADR® Automatic 

Defect Removal Systems, FoodSafetyPRO improves 

processes to enhance food safety and profitability. 

FoodSafetyPRO is a multidimensional program that 

combines four elements: a comprehensive system 

audit, RemoteMD Premium real-time equipment 

monitoring, unlimited online equipment training for 

one year, and online HACCP (Hazard Analysis Critical 

Control Points) training for five HACCP operators and 

one HACCP manager. 

The comprehensive system audit certifies the sorter 

or ADR meets OEM specifications or provides a list of 

issues to resolve. The certification provides valuable 

documentation that the sorter or ADR meets OEM criteria. 

RemoteMD Premium, Key’s top of the line proactive 

real-time data collection and reporting tool, remotely 

monitors the sorter or ADR, looks for issues or changes 

million tons from FAO’s first forecast in June and now 

only 0.9 percent higher than in 2010/11, compared 

with 1.4 percent anticipated earlier. 

Bumper harvests to boost world rice production to 

a new record 

In spite of severe flooding undermining crop prospects 

across Asia again this year, especially in Thailand, expectations 

of bumper harvests in the five major producing 

nations are forecast to boost world rice production 

in 2011 to a new record. If confirmed, world rice 

output this season would be up by 3.4 percent and 

more than sufficient to meet consumption needs, even 

allowing an accrual of world rice reserves for the eighth 

consecutive year. 

Stronger import demand by countries in Asia and Africa 

has sustained the expansion of international trade 

to a new high in 2011. As for next year, prospects for 

good crops in some key importing countries may translate 

into a small decline in global trade volume. 

FoodSafetyPRO helps customers worldwide improve equipment 

performance and increase food safety 

to settings that may require corrective action, and 

alerts the customer if problems are detected. A secure 

two-way remote session between the sorter and a 

Key service technician can be initiated, which reduces 

in-plant service calls and speeds resolution time. RemoteMD 

Premium tracks and records changes to the 

software including changes to the application settings 

from the user interface. 


30

ىبركلا رجاتلما ةيعانص رابخأ 


The Hyper Way 

Supermarkets and hypermarkets in the Gulf Cooperation Council (GCC) region have expanded substantially over the last few years as 

international retail chains entered the markets and domestic companies responded to new consumer preferences. Saudi Arabia remains 

the most potential and dynamic retail market in the region while UAE’s country’s retail sales will grow from an estimated USD31.01 

billion in 2011 to USD41.22 billion by 2015. Oman’s retail market is anticipated to grow at a CAGR of around 29% during 2011-2014. 

“The GCC 

markets are 

currently 

underpenetrated 

with modern 

grocery sales 

penetration 

exceeding 

50% only in 

the UAE” 

UAE 

Saudi Arabia 

Kuwait 

Qatar 

Bahrain 

Oman 

Supermarkets and hypermarkets represent an important 

part of the organized grocery retail format 

which also includes convenience and discount 

stores .Alpen Capital noted that the supermarket 

and hypermarket sub-sectors in the Gulf Cooperation 

Council (GCC) region have expanded substantially 

over the last few years as international retail 

chains entered the markets and domestic companies 

also responded to changing consumer preferences 

and lifestyles. These larger forms of organized retail 

have succeeded in attracting a significant number of 

shoppers due to a wide range of product offerings, 

convenient location mainly in shopping malls and 

other facilities such as children’s play areas. 

Grocery products account for a significant portion of 

the overall sales in hypermarkets and supermarkets. 

Although these modern retail segments have been 

gradually increasing their market share, the GCC 

markets are currently under-penetrated with modern 

grocery sales penetration exceeding 50% only in 

Chart 1: Modern Grocery Sales Penetration 

14% 

Source: Savola Group, March 2011 

24% 

the UAE. 

Alpen Capital also analyzes demand drivers and 

identifies them as an expanding population base 

and a largely urbanized consumer class which provides 

a thriving market for retailers. Additionally, a 

young demographic profile also acts as a robust demand 

driver. The research institute also identifies 

important factors as being behind regional retail expansion: 

The GCC is home to more than 16 million expatriates 

from around the world with strong aspirations and 

preferences for international brands. 

Continued growth in world oil demand and an increasing 

long-term trend in oil prices have boosted 

the GCC’s economy, and significantly increased disposable 

income amongst consumers. Growing opulence 

and changing lifestyle of consumers is expected 

to fuel retail demand in the region. 

The region has seen substantial investments in the 

development of world class infrastructure, tourism, 


31 

33% 

0% 10% 20% 30% 40% 50% 60% 70% 

37% 

36% 

58%


4 ددع - 28 دلمج / 2012 )ليربأ( ناسين 

Middle East Food (MEF) 

Serving the Food Processing, Ingredients, 

Packaging & Catering Sectors in MENA - Since 1985 

e-mail: info@cphworldmedia.com - http: www.mefmag.com 

Combining blazing-fast performance with the SmartDate legacy of proven reliability on thousands of packaging lines around the 

world, the SmartDate X60 can print at pack speeds of up to 1,000 mm per second at full 300 dpi resolution.

INDUSTRY SPOTLIGHTS HYPERMARKETS 

“UAE’s retail 

sales will 

grow from 

an estimated 

USD31.01 

billion in 

2011 to 

USD41.22 

billion by 

2015” 

and hospitality sector. The region is a popular destination 

among leisure travelers, international shoppers, 

and pilgrims. 

Strategic geographic location and government focus 

on attracting tourists have given a substantial boost 

to the growth of passenger traffic in the GCC, making 

airport retail a flourishing business. 

Saudi Arabia was identified by RNCOS as the most 

potential and dynamic retail market in the region. 

The Saudi Arabian retail market is highly fragmented 

and dominated by single-outlet operations, such 

as independent grocers, food specialists, and leisure 

& personal goods retailers. We expect that, the retail 

market in the Kingdom will grow at a CAGR of 

around 9% during 2011-2013. 

In its Q311 report, Business Monitor International 

(BMI) forecasts that UAE’s retail sales will grow 

from an estimated USD31.01 billion in 2011 to 

USD41.22 billion by 2015. Key factors behind the 

forecast are strong underlying economic growth 

(despite the recent problems in Dubai), increasing 

household consumption, growing acceptance of 

modern retailing concepts and expatriate wealth. 

While Emiratis contribute to retail sales, the buying 

power of the country’s expatriate residents 

is the major source of success, according to a 

study by Indian research firm RNCOS. Tourism is 

also a massive factor in stimulating retail growth, 

with the UAE expecting the number of tourists 

to have totaled more than 11 million in 2010. 

Growing urbanization is another factor in the buoyancy 

of the retail sector. Abu Dhabi in particular is 

highly urbanized, with the Urban Planning Council 

(UPC) projecting that Abu Dhabi City’s population 

will rise to 1.3 million by 2013. In 2005, 85.5% of the 

UAE’s population was classified by the UN as urban 

and this is estimated to have increased to 86.3% in 

2010. 

According to its latest research report, “Middle East 

Retail Sector Forecast to 2013”, RNCOS notes that 

Oman retail sector has been recording unprecedented 

growth in the Middle-East region over the past 

few years. The country is witnessing rapid retail developments 

with the opening of several new outlets 

at the Muscat city center. Besides, the retailers in 

Oman are focusing on enhancing consumers’ shopping 

experience to increase footfall. On the back of 

these factors, the retail market in Oman is anticipated 

to grow at a CAGR of around 29% during 2011- 

2014. 

Prepared by: 

Rasha Reslan 

Editor and Researcher 

تاكرشلا تبواجتو ةّيملاعلا ةئزجتلا تلاسلس قاوسلأا تلخد ثيح ةيضاملا ةليلقلا نينسلا للاخ يجيلخلا نواعتلا سلجم ةقطنم يف ريبك لكشب ىربكلا رجاتملاو تكرامربوسلا ت ّلاحم تعّسوت 

31.01 يلاوح نم ةدحتملا ةّيبرعلا تاراملإا يف ةئزجتلا عاطق ومنيس امنيب ةقطنملا يف ةّيمانيدو ةّيناكمإ ةئزجتلا قاوسأ رثكأ ةّيدوعسلا ةّيبرعلا ةكلمملا ىقبتو .ةديدجلا نيكلهتسملا قاوذلأ ةّيلحملا 

للاخ %29 ىلإ لصي بّكرم ّيونس لّدعمب نامع يف ةئزجتلا عاطق ومني نأ عقوتملا نم ،ىرخأ ةهج نم .2015 ماع لولحب يكريمأ رلاود رايلم 41.22 يلاوح ىلإ 2011 ماع يف يكريمأ رلاود رايلم 

.2014 – 2011 ةرتف 

Beirut City Center to Open Early 2013 

The Beirut City Center atrium 

Beirut City Center, Majid Al Futtaim Properties’ first 

shopping mall development in Lebanon, is on-schedule 

for opening in early 2013 as planned. The USD 300 

million project is located in Beirut’s Hazmieh district, 

and will redefine the retail landscape by introducing 

more than 40 unique brands and an integrated leisure 

concept. With a total of 200 stores - or 60,000 sqm of 

retail space spread over three levels, parking for 1,800 

cars and a unique open-air rooftop concept, Beirut 

City Center is set to be one of Lebanon’s largest modern 

shopping, leisure and entertainment destinations. 

Beirut City Centre will be a new landmark destination 

for Great Beirut, and will invigorate the local economy 

by creating more than 2,500 jobs during the construction 

phase and a further 1,200 permanent retail 

positions once open. Furthermore, construction on 

Beirut City Centre commenced September 2009, and 

is the first retail development in Lebanon by Majid Al 

Futtaim Properties, a leading developer of shopping 

malls together with hotels and mixed-use community 

projects in the MENA region. Besides, Majid Al Futtaim 

Properties is the leading developer of shopping malls 

together with hotels and mixed-use community projects 

in the Middle East and North Africa (MENA). Majid 

Al Futtaim Properties has changed the face of shopping, 

leisure and entertainment across the region with 

ten world-class malls operating in the UAE, Bahrain, 

Oman and Egypt and three currently in development 

in Fujairah - UAE, Cairo – Egypt and Beirut - Lebanon. 


34

Country / Regional Report 

Spain 

Economic Slump Casts its Shadows over Spain..................................P. 36 

ELPOZO: from Simple to International...................................................P. 37 

Procavi: Doing Good.....................................................................................P. 38 

BERICAP Successfully Introduces Hexalite®..........................................P. 38 

UK 

The Offal Market............................................................................................P. 39 

Axium Provides Manufacturers with Cost Savings............................P. 40 

DRI-Line Helps Ensure Product Integrity...............................................P. 40 

New Tray Sealer Delivers Increased Flexibility.....................................P. 41 

BCH Eyes Food Process Manufacturers..................................................P. 41 

Qatar 

Qatar’s Growth: Piece of Cake...................................................................P. 42 

Turkey 

Liberalization to Boost Turkish Agribusiness......................................P. 44 

Basak Food Expands Globally...................................................................P. 46 

Oystar Hassia Enjoying Success in Turkey............................................P. 46 

İdeal Pulses Aims Higher............................................................................P. 47 

Nas Gida: All about Yogurt.........................................................................P. 47 

KFC Gida Seeks Safe Products...................................................................P.47 

Photo Courtesy of Ishida

COUNTRY / REGIONAL REPORTS SPAIN 

Economic Slump 

Casts its Shadows over Spain 

T 

he latest expectations on the livestock sector for the years to come are not promising as the negative results showed in 2011 are 

expected to continue in 2012. In addition, the continued slump in the Spanish economy continues to cast its shadows on this sector 

and as a result on retailer’s sales. Nonetheless, the Spanish consumption of olive oil was higher in 2011 while its imports were lower. 

“2011 was 

a year with 

more pain 

than glory 

for the 

Spanish 

livestock 

sector” 

2011: Poor year for Spanish agriculture 

2011 was a year with more pain than glory for the 

Spanish livestock sector. Cuts in state aid, falls in agricultural 

income and increases in debt all led to the 

majority of livestock producers making a loss, says 

the Spanish Federation of Livestock Producers. As 

a start, margins in the beef sector have reduced dramatically, 

which means the sector remains in a delicate 

situation, according to The Poultry Site. An increase 

in meat exports and live animals has helped to 

balance this slightly. However, dairy prices improved 

in 2011. The dairy sector welcomes the EU milk package 

announced at the end of 2011, which encourages 

milk contracts. As for the poultry sector, high prices 

have benefited poultry producers and offset some of 

the high input costs. 

Olive oil rising high despite weak outlook 

At the close of the 2010/11 season the world’s top 

producer had produced 1 389 700 tons of olive oil, according 

to figures released by the Spanish Olive Oil 

Agency. Spanish imports stood at 45 800 tons, down 

by 3% from the season before, while consumption 

(557 600 t) was 5% higher. Spain exported 824 100 

tons of olive oil, although the export figures for September 

are as yet provisional. Sales (1 381 600 tons) 

have hit record levels, with almost the whole of production 

sold. Antonio De Mora, the Managing Director 

of the Spanish Association of Table Olive Producers 

and Exporters (ASEMESA, Spain) outlined the profile 

of table olive consumers in Spain during the meeting 

of IOC Advisory Committee on Olive Oil and Table 

Olives. Expressed in figures, 4% of the total olive crop 

area of Spain (2 572 793 ha) is dedicated to growing 

table olives. Forty percent of the table olives produced 

is sold on the domestic market and the remaining 60% 

goes for export. In descending order, the three regions 

of Spain with the highest table olive consumption are 

Catalonia, Andalusia and Madrid. 

These good figures have not prevented the continued 

slump in the Spanish economy from reflecting in the 

results of local retailers which has led to price-focused 

Mercadona overtaking El Corte Ingles to become the 

country’s largest retailer by sales. Reporting its fullyear 

results (ending February 2011) El Corte Ingles recently 

announced that its sales flat-lined, coming in 

only 0.3% higher at around USD22 billion. This puts 

it just behind Mercadona, which has been expanding 

aggressively and registered annual sales of USD22 billion. 

The weak outlook for the Spanish consumer sector 

presented by Business Monitor International 

(BMI) means that Mercadona’s leading position is unlikely 

to be threatened in the medium term and in fact 

the firm is likely to pull away and establish a sizeable 

lead as the country’s largest retailer. 

Prepared by: 

Dina Fawaz 

Senior Editor & Researcher 

يذلا يداصتقلاا دوكرلا ّنأ امك .2011 ماعلا يف ةلّجسملا ةيبلسلا جئاتنلا 2012 ماعلا يف رمتست نأ عّقوتملا نم ثيح يشاوملا عاطقب قّلعتي اميف ريخلاب ةمداقلا تاونسلل ةريخلأا تاّعقوتلا رّشبت لا 

ةبسن تعفترا دقف اهومن نوتيزلا تيز قوس عباتت ،كلذ نم مغرلابو .ةئزجتلا رجاتم تاعيبم ىلع ًابلس رّثؤي يلاتلابو يشاوملا عاطق ىلع هللاظب يقلي لاز ام ،ةصاخ اينابسأبو ،ورويلا ةقطنمب فصعي 

.ةئملا يف 3 ةبسنب تادراولا تعجارت امنيب ةئملا يف 5 ةبسنب 2011 ماعلا يف اينابسأ يف نوتيزلا تيز كلاهتسا 


36

اينابسإ قطانلماو نادلبلا ريراقت 

ELPOZO: from Simple to International 

Areal vue of EL POZO’S Factory 

ELPOZO ALIMENTACION has been working in the 

market for over 55 years, offering solutions for consumers’ 

ever more demanding needs. The challenge 

for this company is to re invent itself and move from a 

simple food company to a nutritional provider, whose 

prime target is to offer today’s society more for less, 

concentrating on creating value in the long term. This 

organization has its origin in a modest industrial project 

which started life in 1954 in the town of Alhama 

de Murcia in Murcia. The roots of this initiative go back 

as far as 1935 with the opening of a small charcuterie 

in the aforementioned town, in the El Pozo (The Water 

Well) Square, which gave rise to the brand “ELPOZO” 

now well known throughout Spain and many parts of 

the world. Furthermore, ELPOZO ALIMENTACION has 

been backing innovation for many years as an undisputable 

factor for growth in an ever more globalized 

world, where what really count are the solutions given 

to the demands created. For this reason, from the very 

beginning it was decided within the company to stand 

by the consumer, the company’s key element and 

reason for being. This company enjoys an important 

position both nationally and internationally. Its philosophy 

of sustained and responsible growth is based 

on a policy of re-investment never before seen in the 

food sector, within which it is characterized by its main 

strengths: the orientation towards the consumer, the 

strengthening of innovation and working constantly 

for the recognition of its brand. 


37

COUNTRY / REGIONAL REPORTS SPAIN 

Procavi: Doing Good 

Procavi, one of the first European companies in the integral 

production of turkey meat, has developed and 

implemented an Integral Environmental and Productive 

Management System for its business activity that 

covers the incubator plant, feed mill, quality control 

laboratory, slaughter house, meat preparation room, 

BERICAP Successfully Introduces Hexalite® 

Vilas del Turbón is an important Gourmet water in the 

Spanish market, being awarded by the higher qualification 

at the “Superior Taste Award’ por el International 

HexaLite 29-11 Vilas del Turbón 

wastewater treatment plant, by-products utilization 

facility, a cogeneration plant that works with natural 

gas, and product marketing and distribution. Furthermore, 

the company has modern facilities comprising 

of a livestock centre for poultry breeding and feeding, 

a compound feed mill and an integral incubation centre 

located in Campillos (Malaga), as well as a turkey 

slaughter house in Marchena (Seville). This allows it to 

control the entire production cycle necessary for offering 

guaranteed quality meat to its consumers. Since 

its beginnings in 2002, Procavi has been immersed in 

a technological reorganization that has made it one of 

the most important companies of Andalucía for innovation. 

This is shown by a level of investment of over 

USD50 million on behalf of the organization during 

the past few years, enabling it to become the most advanced 

technological reference of its sector and which 

will eventually position it as a European reference for 

the production of turkey meat. Currently, Procavi´s 

human team compromises of 535 workers and its 

turnover from the last audited tax year reached 130 

million Euros, 13 percent more than the previous year. 

Its annual production is more than 55 million kilos, 

equivalent to more than 7 million processed turkeys. 

Taste & Quality Institute (iTQi)”. Furthermore, the filling 

has formerly been done by non-returnable glass 

bottles, in a 0,75L and 0,33L size, made especially for 

the HORECA market, but in September 2011, Vilas del 

Turbón introduced two new products: the 0,5L and a 

1L PET bottle. Besides, the new design has been created 

very carefully, thinking about consumer needs. So, 

e.g. the modern, ergonomic bottle format easies the 

storage and is easy to handle. As a modern light closure 

Vilas del Turbon chosen the BERICAP’s HexaLite® 

29/11 solution. HexaLite® closures are equipped with 

a slit and folded safety band (flexband) for efficient 

TE performance providing good anti-counterfeiting 

feature at the same time, reliable and forgiving application 

also on high-speed lines. Moreover, the sealing 

system has been designed for maximum tightness. 

The lightweight bottle and the lightweight HexaLite® 

closure are saving raw material and energy during 

the production process and protect the environment 

by reducing the carbon foot print. The HexaLite® closures 

is designed to run on high speed filling lines. 

Combined with the BERICAP chuck technology, Turbón 

is very satisfied with high production efficiency 

achieved. 


38

ةدحتلما ةكلملما قطانلماو نادلبلا ريراقت 

The Offal Market 

T 

he agri-food sector in the UK is vast, presenting huge opportunities for both local and foreign businesses which are able to thrive and 

innovate, including to meet the increasingly sophisticated demands of UK consumers. Furthermore, the UK food and drink supply 

chain accounts for 7 percent of Gross Domestic Product (GDP) and employs 3.7 million people. It is also intimately linked to global 

markets. Besides, UK food and drink exports play a key role in contributing to the recovery of the UK economy. 

“UK food and 

beverage 

exports 

increased by 

11.4 percent 

in 2011” 

Overview 

With world population growth and surging consumer 

demand for Western products in high growth economies, 

there are significant opportunities for British 

producers. UK food exports grew for the sixth year in 

a row in 2010, up by 12.2 percent to around USD25.7 

billion, according to a report by Food and Drink Federation 

(FDF). But Britain still exports more to Belgium 

than to Brazil, Russia, India, China and Mexico put together. 

Furthermore, UK food and beverage exports increased 

by 11.4 percent in 2011. Overall the export performance 

in 2011 matched that seen in 2010 in terms 

of growth. Despite economic difficulties throughout 

the Eurozone, exports to the EU27 grew more strongly 

at 11.3 percent over the year compared to 2010 (9.1 

percent) whereas the stronger growth seen in non-EU 

markets in 2010 (24.5 percent) fell back to 11.8 percent 

in 2011. The best performing sector in 2011 was fruit 

and vegetables with growth of 30.8 percent. 

Pull and push factor 

Sales were driven mainly by continuing strong demand, 

mostly from EU markets, for UK rapeseed which 

grew 109.7 percent overall, according to FDF. Meanwhile, 

UK meat products continue to grow strongly 

with beef (+32 percent) and lamb (+19.7 percent) seeing 

very strong gains in top EU markets. Poultry exports 

also fared well (+17.3 percent) with growth in both EU 

and non-EU markets including within Asia and Eastern 

Europe. The meat category overall grew by 21.2 percent 

in 2011. Dairy (+19 percent) and beverages (+15.0 

percent) were the only other remaining sectors to post 

double digit gains in 2011. 

Challenging yet stable 

Global supply underpins UK availability and prices, as 

it has to meet growing demand and deal with emerging 

climate challenges. Well- functioning markets are 

needed to spread these risks and send the right production 

and investment signals. Sourcing nutritious 

food from a range of stable countries including domestically 

enhances security by spreading risks, widening 

options and keeping prices competitive. Furthermore, 

UK food supply depends upon sophisticated and com- 

plex chain and infrastructure, and is particularly dependent 

upon energy supplies in their various forms, 

according to a report by Department for Environment 

Food and Rural Affairs (DEFRA). Industry needs 

to manage a range of risks and disruptions to supply 

chains. Diversity is a key element of resilience, but so 

also is scale. Besides, the latest retail sales data suggests 

that the UK consumer sector has been expected 

to remain challenging during 2011, according to a report 

by Research and Markets. This lackluster outlook 

is not surprising given the UK’s current fiscal policies, 

which are focused on cutting government spending. 

Prepared by: 

Rasha Reslan 

Editor and Researcher 

ةمعطلأا تاكرش تحجن دقو .ءاوس دح ىلع ةيبنجلأاو ةيلحملا تاكرشلل ةلئاه ًاصرف رفوي ثيح ،دلابلا يف ةيمانيدو اًومن رثكلأا تاعاطقلا نم ةدحتملا ةكلمملا يف تابورشملاو ةمعطلأا عاطق ربتعُي 

ىلإ اًريدصت رثكلأا تاجتنملا ةمئاق سأر ىلع يتأتو .ةقطنملا يف ةلماعلا تاكرشلا ةيمانيد نم ززع ةوق لماع كلذ ناكف ،ابوروأ ةقطنم يف ةريبك عيزوتو تاعيبم ةكبش ءاشنإ يف ةيناطيربلا تابورشملاو 

لمشتو .2011 ماع يف ةئملا يف 11.4 ةبسنب تابورشملاو ةيئاذغلا داوملا نم ةدحتملا ةكلمملا تارداص تداز امك .هكاوفلاو ةجزاطلا ةيرحبلا تلاوكأملاو نابللأا تاجتنمو نجاودلا و محللا جراخلا 

.ةيقرشلا ابوروأو ايسآ قاوسأ كلذ يف امب يبورولاا داحتلاا جراخ لودو اينابسأو ايلاطيإو ايناملأو اكيجلب لود ةيناطيربلا علسلل ةبسنلاب ةدئارلا قاوسلأا 


39

COUNTRY / REGIONAL REPORTS UNITED KINGDOM 

Axium Provides Manufacturers with Cost Savings 

Effluent treatment pilot plants 

Axium Process’ membrane filtration systems are providing 

manufacturers with significant cost savings by 

reducing effluent volumes and disposal costs as well 

as recovering up to 95 percent pure water that can 

DRI-Line Helps Ensure Product Integrity 

Haus Rabenhorst is a prominent producer of the 

highest quality natural fruit and vegetable juices in 

Germany, with a history that goes back over 200 years. 

At Rabenhorst close attention to detail applies to ev- 

Bottle drying system at the company’s premises in Unkel 

be reused in the process itself or for general cleaning 

duties depending upon the application. Furthermore, 

membrane filtration as a treatment for effluent is now 

being successfully used across a wide spectrum of industries 

as the technology can deliver a stable operation 

with consistent performance; key requirements 

for factories intent on a secure 24/7 operation. Where 

space is at a premium, manufacturers will also be interested 

to know that membrane systems only require 

a small footprint, can be easily scaled up at relatively 

low cost and have the potential for an almost closed 

loop operation. Many membrane processes require 

only minimal use of chemicals reducing any chemical 

impact on the environment as well as providing further 

cost savings in terms of chemical purchase, storage, 

handling and disposal. Besides, Axium Process is a 

specialist in the concentration and separation of liquid 

streams and specializes in design, testing, in-house 

fabrication and commissioning of membrane filtration 

systems to meet site specific customer requirements. 

As well as providing membrane related product and 

process development, the company also provides in 

depth technical and training support. 

ery aspect of production. This approach is reflected 

in the company’s farming practices to the way crops 

are grown; from the monitoring of produce quality 

to the strict minimization of product processing and, 

finally, to the selection of the appropriate packing for 

the finished product. This same attention to quality 

assurance was applied to the selection of the recently 

installed bottle drying system at the company’s premises 

in Unkel on the banks of the Rhine. Supplied by 

Air Control Industries distributor in Germany, Carl von 

Gehlen, it employs the company’s unique, blowerpowered 

‘JetPlates’ combined with a special cap drying 

unit and will handle 125ml, 330ml and 500ml bottles. 

As well as the ACI system’s drying efficiency it avoids 

compressed air and its inherent problems: high operating 

cost, potential safety hazards and the risk of 

product contamination. The last point is particularly 

significant for Rabenhorst. With the company’s focus 

on purity and integrity of product, the potential hazards 

presented by contaminated compressed air were 

totally unacceptable. “Effective bottle drying is an essential 

requirement to ensure good product presentation 

and prevent the potential risk of rust contamination 

resulting from residual moisture trapped around 

the screw caps,” said Mr Egon Roos, Production Manager 

at Haus Rabenhorst. 


40

ةدحتلما ةكلملما قطانلماو نادلبلا ريراقت 

New Tray Sealer Delivers 

Increased Flexibility 

One of the new QX-775-Flex 

product held by an operator 

Ishida Europe has launched 

a brand new state of the art 

version of its market-leading 

QX-775 tray sealer. The new 

QX-775-Flex combines a 

compact design with high 

speeds for MAP (Modified 

Atmosphere Packaging) trays 

of up to 15 cycles per minute, 

along with maximum hygiene 

and high quality pack- 

and product presentation. 

Furthermore, the new upgraded 

model is suitable for 

any product type including 

BCH Eyes Food 

Process Manufacturers 

BCH Desserts System – Installed and Commissioned in 7 days 

UK based BCH Limited supplies innovative solutions to the 

food processing industry supplying systems to food processing 

companies all over the UK, Europe, Canada, South Africa 

and Russia. Furthermore, the company has developed a wide 

variety of mixing, cooking and cooling applications to suit a 

whole range of food products from chilled and frozen meals, 

ethnic meals, pie fillings, sauces, jams, fillings and fruit toppings. 

BCH Limited can also provide a range of flexible solutions, 

from a simple stand alone cooking kettle up to a fully 

integrated cooking and cooling system feeding directly to an 

automated depositing line. The BCH vacuum cooling system 

is amongst the fastest and most efficient method of sauce/ 

product cooling available today. Besides, the BCH CIP System 

can be incorporated into both cooking and cooling cycles, 

ensuring that the equipment meets the high hygiene requirements 

of today’s food industry. 

ready meals, meat, poultry, fish and salads. The system is also 

compatible with a variety of packaging applications including 

standard MAP, skinpack and shrink film applications. The 

machine has been designed for quick and easy changeovers. 

Operators can simply change films and tools using automatic 

and quick release features. This is particularly useful and efficient 

for ready meal applications where product range and 

production volumes can fluctuate. The tray sealer’s intelligent 

control system includes auto-set features for integrated film 

coding, gas mixing and analyzing, allowing one button product 

changeovers. Its servo-driven motion delivers accurate 

and consistent tray handling at high speeds in order to maximize 

product throughput. The servo-controlled film drive ensures 

smooth handling of the film and accurate printing for 

integrated coding systems. Product quality features include 

the ability to disable a sealing head in the event of a sealing 

head error. This allows the tray sealer to continue running 

and automatically adjusts the tray feed to suit. The smart belt 

system will alert operators to out-of-spec packs or misplaced 

products or trays, enabling corrective action to be taken with 

no damage to product or sealing tool. 


41 

41

COUNTRY / REGIONAL REPORTS QATAR 

Qatar’s Growth: Piece of Cake 

W 

hile almost all countries in the Middle East and North Africa have experienced social unrest since the start of the ‘Arab Spring’ 

in December 2010, Qatar remains the most politically stable. The country remains a beacon of stability in the increasingly 

volatile Middle East region, which is reflected in the positive outlook both for the country’s economy and the food and drink 

sector. Business Monitor International expects this stability to persist over the medium term, underpinned primarily by 

ongoing government reforms and high living standards for Qatari nationals. 

“High 

incomes, 

developing 

tastes and 

preferences 

will continue 

to provide 

an ideal 

platform 

for food 

retailing 

growth” 

Although the wave of protests over unemployment 

and high food prices unfolding in MENA is unlikely to 

spread into Qatar, rising commodity prices will certainly 

put pressure on Doha to maintain subsidies. Qatar’s 

economy experienced acceleration in 2011, despite 

the high base set by the 15.9% real expansion recorded 

in 2010. Consequently, this puts forward an advanced 

outlook for Qatar’s food market 2012. Thanks to its enviable 

hydrocarbon-based economy, the country is 

witnessing a 28.0% year-on-year (y-o-y) increase in hydrocarbon 

revenues through FY2011/12. While oil and 

gas prices are likely to moderate, a recent report by BMI 

expects an expansion of production capacity to translate 

into continued growth in the value of the country’s 

exports over the coming years. This surge in hydrocarbon 

income has been accompanied by an aggressive 

ramping up of current expenditure. Qatar’s biggest 

weakness continues to be the size of its population - an 

expected 1.9mn in 2011. Nevertheless, given that this 

population is high-spending, there are still opportunities 

for high margin, ultra-luxury investors. Developing 

tastes and preferences, combined with high incomes, 

will continue to provide an ideal platform for food retailing 

growth. In addition, the country is expecting 

continued spending as it prepares to host the FIFA 

World Cup in 2022. 

Oil: not the only slip 

With Qatar’s forecast to remain among the fastest 

growing economies in the world in the coming years, it 

should come as no surprise that recent studies forecast 

strong growth in food consumption, and the retail sector 

as a whole. Backed up by a strong recovery in the 

banking sector, economic growth is forecasted to continue 

at an impressive pace over the coming years. Qatar’s 

successful bid to host the 2022 World Cup is a positive 

development, which will increase the country’s 

international exposure, provides a significant boost to 

the development of the economy, helping improve investor 

risk perceptions of the country. Moreover, this is 

also an additional step towards fulfilling the country’s 

ambition of becoming a political and economic powerhouse 

throughout the Middle East. Importantly, this 

opportunity will certainly bode well for the country’s 

diversification drive, offering a chance to develop sectors 

like manufacturing, food and drink. 

However, the main threat for Qatar remains the fluctuations 

in global oil prices. Despite the government’s 

efforts to diversify its economy away from the energy 

sector, non-hydrocarbon sector growth will still not be 

sufficient to sustain the economy should oil prices collapse. 

Another major risk comes from the social and 

political upheaval in the region. Should this turmoil 

be prolonged, it would likely pose downside risks to 

growth outlook and could weigh on consumer spending. 

Prepared by: 

Rawand Fakih 

Assistant Editor & Researcher 

ةيحانلا نم ًارارقتسا رثكلأا رطق لازت لا ،2010 )ربمسيد( يناثلا نوناك يف يبرعلا عيبرلا ةيادب ذنم ةيعامتجا تابارطضا تدهش دق ًابيرقت ايقيرفأ لامشو طسولأا قرشلا ةقطنم نادلب عيمج نأ نيح يف 

رارمتسا تاساردلا عقوتت .هيف تابورشملاو ةيذغلأا عاطقو دلابلا داصتقإ ىلع ًايباجيإ سكعني يذلا رملأا ،ةديازتم تابارطضإ نم يناعت ةقطنم يف رارقتسلإل ىلعلأا لاثملا دلبلا اذه ربتعي .ةيسايسلا 

.نييرطقلا نينطاوملل ةشيعملا تايوتسم عافترإو ةرمتسملا ةيموكحلا تاحلاصلإا ىلإ ًارظن ، طسوتملا ىدملا ىلع رارقتسلإا اذه 


42

COUNTRY / REGIONAL REPORTS TURKEY 

Liberalization to Boost 

Turkish Agribusiness 

T 

urkish agricultural exports have been subdued in the short term, but Business Monitor International (BMI) holds a more positive view 

for the long term owing to the country’s proximity to major import markets in the Middle East and Asia. However, heavy regulations 

in the sector, such as production quotas for sugar, could impact negatively on production. In BMI’s view, only long-term plans to 

liberalize the sector will help to incentivize production. In this context, moderating global commodities prices could be a downside 

risk to production. Food price inflation has significantly decreased in recent months, and this also could discourage farmers from increasing 

domestic food production. 

“Turkey’s 

Council of 

Ministers 

approved a 

duty-free import 

quota 

of 500,000 

tons of corn 

for use by 

August 31 

2012” 

Key Forecasts 

BMI’s report “Turkey Agribusiness Report Q1 2012” 

notes that corn production growth between 2015 

and 2016 is expected to be around 49.5% to reach 6.3 

million tons. Producers will be encouraged to increase 

planting over the short term on the back of historically 

high prices and as domestic demand from the 

livestock sector increases over the long term. 

The report also foresees a rice consumption growth 

during the same period of 7.6% to 727,700 tons. This 

will be mainly due to base effects, although an in- 

creasing population will also impact on growth after 

2012. Roughly 30% of domestic demand is supplied 

by imports, although BMI sees this burden retreating 

moderately as output growth outpaces demand 

growth over the medium term. 

Poultry production growth during the same period 

is estimated to be 35.1% to reach 2.0 million tons in 

2016. This will be fuelled by growing domestic and international 

demand as well as historically high meat 

prices. 

The 2011 real GDP growth is about 7.0% (down from 


44

ايكرت قطانلماو نادلبلا ريراقت 

8.9% in 2010; predicted to average 5.4% from 

2011- 2016); while food price inflation was 

around 2.2% year-on-year (y-o-y) in September 

2011 (down from 15.3% y-o-y in September 

2010). 

Industry Developments 

On August 23 2011, Turkey’s Council of Ministers 

approved a duty-free import quota of 

500,000 tons of corn for use by August 31 2012. 

Because of the country’s biosafety law, biotech 

corn and corn-derived products cannot be imported, 

especially from the US. This, combined 

with subdued output of corn in recent years, 

has restricted supply of the grain in the domestic 

market. The USDA has said it believes that 

imports of biotech corn will not take place before 

the end of 2011, as wheat and barley have 

been substituted as feed for the livestock sector. 

Despite new investments over the past decade, 

Turkey’s livestock sector is still underdeveloped. 

The country has very few specialist 

livestock farms, with the vast majority of cattle 

raised on mixed farms. 

These farms, particularly in the less developed 

east and south east of the country, tend to 

have only a few animals which are grazed on 

common pasture land. As is typical for common 

land, overgrazing is a persistent problem. 

This leads to undernourished cattle more susceptible 

to disease and contributes to a lower 

slaughter weight and poor-quality beef. Footand-mouth 

disease has been a persistent problem 

in eastern Anatolia, and this will need to be 

dealt with if Turkey is to develop a beef export 

industry. 

In September 2011, the Turkish government 

announced the start of the privatization process 

for state-run sugar factories. Of the 33 

general sugar beet factories in the country, 25 

of them are owned by the state-run Türkseker. 

The main objective of the privatization is to 

increase profitability and decrease production 

costs. It also ties into the government’s will to 

create a more competitive market and to relieve 

the burden of public companies on the 

state budget. However, because privatization 

will not modify the government’s production 

quotas system, BMI does not expect it to result 

in a significant increase in production over the 

medium term. Indeed, the privatization administration 

has introduced a ceiling quota for 

sugar to be produced in the first five months 

after privatization, which is believed will leave 

the amount of produced sugar virtually the 

same. 

Source: 

Market Research.com 

Web: www.marketresearch.com 

ظفاحت ،تقولا اذه يفو ريصقلا ىدملا ىلع ةّيكرتلا ةّيعارزلا تارداصلا ترثأت 

ةّيباجيإ رثكأ ةرظن ىلع Business Monitor International ةسسؤم 

طسولأا قرشلا يف ةّيساسأ داريتسا قاوسأ نم دلابلا برق لضفب ليوطلا ىدملا ىلع 

دق ،ركسلا جاتنإ صصح لثم عاطقلا اذه يفلاو ةيساقلا نيناوقلا نأ ريغ .ايسآو 

زيفحت ليبس يف ّلحلاف ،ثاحبلأا ةسسؤم رظن يفو .جاتنلإا ىلع ىلع ًاّيبلس رّثؤت 

،راطلإا اذه يفو .ليوطلا ىدملا ىلع عاطقلا اذه ريرحتل ٍططخ يف نمكي جاتنلإا 

مخضت ضفخنا دقو اذه .جاتنلإا ىلع ًارطخ ةماعلا علسلا راعسأ ضيفخت لّكشي دق 

مهدعبيو نيعرازملا ةميزع نم طبهي دق ام ،ةريخلأا روهشلا يف ريبك ٍلكشب راعسلأا 

.ةّيلحملا تلاوكأملا جاتنإ ةدايز نع 

Prepared by: 




45

COUNTRY / REGIONAL REPORTS TURKEY 

Basak Food Expands Globally 

Basak Food is a company established in 1969 at 

Aksehir-Konya in the middle of Turkey. The company’s 

strategy is to produce the best quality and customer 

oriented products. Also it is believed that quality of 

products and service has to be improved forever. 

All production is made within the same factory with 

TSE-ISO-EN 9000, TSE-ISO-EN-14000 Certificates. 

Basak brand products 

Oystar Hassia Enjoying Success in Turkey 

The THM 16/48 from OYSTAR Hassia is distinguished 

by its flexibility, reliability and high rate of efficiency. 

The FFS machine at AK Gida will be able to produce 

54.000 cups à 45 grams per hour at a nominal output 

of 30 strokes per minute. The cups – manufactured 

in 6-pack units (30-up format) – are filled with “Petit 

FFS machine at AK Gida 

Basak brand products that are produced are mainly 

powder soup, cake mixes, whipping cream, bechamel 

mix, chicken coating mix, pudding powder, jelly, 

muhallebia, ice cream powder, baking powder, vanillin 

sugar. Furthermore, the company has warehouses 

all around Turkey like Istanbul, Ankara, Izmir, Adana 

for distributing Basak brand products. Also Basak 

Food Gmbh. is a sister company in Germany for 

European distribution of Basak products. Nearly all 

Europe countries like England, Germany, France, 

Belgium, Austria, Holland, Denmark, are covered 

by this organization. Other then Europe, company 

has distributors in many countries like USA, Canada, 

Switzerland, Nepal, Egypt, Saudi Arabia, Libya, Algeria, 

Jordan, Syria, Lebanon, Turkmenistan and Cyprus. 

It is believed that, all around the world customer 

needs, food cultures, habits, languages and so many 

things are different. To be successful customer 

orientation is strategic. So depending on the needs 

of so diversified world customers, so many effort is 

spent on differentiation. Also the success of Basak 

in the countries available is based on this customer 

oriented aspect. Basak Food Company, from 1969 

up to day, has been developing step by step, as it 

will be tomorrow, never losing customer oriented 

perspective. 

Suisse”, a cream cheese product made of pasteurized 

cow’s milk enriched with a wisp of cream. The 6-pack 

units are provided with perforated snap-lines to 

allow the cups to be separated easily. The tool is 

designed for “low waste” perforation (trimming and 

star-shaped punching). To ensure the quality of 

the product, the THM 16/48 comes in the “Hygienic 

Active” version for an active disinfection of the bottom 

web and lid material. After steam disinfection, the 

wrapping materials are passed on in a sterile tunnel 

with sterile air overpressure and the cups are then 

sealed hermetically. In addition, a membrane valve 

dosing system (CIP/SIP-capable) in aseptic design 

featuring 30 filling nozzles is integrated and a gas 

flushing of the cup headspace takes place. This 

ensures that the highest hygienic demands are met 

and guarantees an optimal product protection with 

the best-possible quality assurance. With the sale of 

this new machine, OYSTAR Hassia continues to expand 

on the strong business relations it enjoys with longterm 

customer AK Gida. The food manufacturer had 

already purchased an aseptic machine for its pudding 

production in 2003. 


46

ايكرت قطانلماو نادلبلا ريراقت 

İdeal Pulses Aims 

Higher 

All around the world 

today, in meals of 

different cultures, 

products of İdeal Pulses 

is served with honor. 

By realizing the control 

of the products by 

determining the physical, 

chemical and biological 

dangers throughout all 

the production process, 

İdeal Pulses has proved 

its quality with TSE, ISO 

9000, ISO 22000, ISO 

İdeal Pulses products 14000, OHSAS 18000 

certificates. In its facilities build on 45 decars area, 

İdeal Pulses has the capacity for 2500 tons steel cereal 

storage silos and 40.000 square meters of horizontal 

storage. All the products carrying the label of İdeal 

Pulses with its superior and automatic cleaning 

systems are foods which conform to human health 

and carry high standards. Besides international food 

codex, production is realized according to quality 

criterions demanded by its customers. Furthermore, 

ideal Pulses offer its products with best prices against 

their high quality and thus develop its field of activity 

and sustainability of its products. 

KFC Gida Seeks Safe Products 

KFC Gida (Safe Food) is one of the prominent 

manufacturers and exporters of dried fruits, 

Nas Gida: 

All about Yogurt 

Nas Gida San. Tic. Ltd. 

Sti. based in Turkey is a 

manufacturer of frozen 

yogurt, soft and hard 

ice cream powder and 

industrial ice cream 

powder with a wide range 

of flavor. The company 

serves both the national 

and international markets. 

With Aro® and Armey® 

Nas Gida has a wide range 

of products 

trademarks adding new products to the portfolio 

as slush (granita), hot and cold drink powders, the 

company reached a wide range of products. Finally 

by adding 100 percent natural tea extracted tablet 

drinks, the company reached to the tops of the sector. 

Furthermore, the company reached a specialist staff 

by supporting its employees continues improvement. 

Besides, the Company is applying hazard analysis 

critical control point program. The production 

is undergone thoroughly hygienic standards. 

By appreciating its employees, acting as a team, 

concentrating at customer satisfaction and top quality 

products, the company is dynamically at the way of 

being a universal trademark. The company’s quality 

comes from our 25 years of experience. 

vegetables, and pickles. The company is based 

in Izmir Turkey. Moreover, it also has a branch 

in N.J. USA. KFC Gida distributes its products in 

turkey via its distribution warehouses in the US. 

Furthermore, the company constantly brings 

many different innovations to its wide base 

of Turkish customers. It has also introduced 

new varieties of peppers to the Turkish market 

long time ago. Today, KFC Gida focuses on 

manufacturing soft dried fruits products which 

are free of any additives or preservatives. Besides, 

many manufacturers use food additives to 

produce dried fruits, that’s why many people 

feel hesitant to consume this type of products. 

Furthermore, KFC Gida joined forces with the RND 

people, and found a way to produce soft dried 

fruits without any preservatives. Production line 

will start with full capacity around end of May. 


47

Departments 

Interviews & Profiles 

Fortitech: Developing Custom Nutrient Premixes..............................P. 49 

Inspiring Passion.............................................................................................P. 50 

Corporate Happenings 

SternMaid: Opening Up New Markets.....................................................P. 51 

Dutch Refrigeration Prize 

for GEA’s Energy Enhancer...............................................................................51 

Products & Services 

SternVitamin Introduces Fluid-Bed Drying at Vitafoods...................P. 52 

High Performance with the New SmartDate® X60..............................P. 52 

Better Seasoning & Packaging at Better Made.....................................P. 53 

Wonderful Pistachios Continue its Growth in the Region.............P. 53 

Events 

Events Preview 

Italian Food Schedules its Future @ Cibus 2012...................................P. 54 

AB7 Attracts More US & EU Exhibitors.....................................................P. 54 

Latest Technology Innovations at Bta......................................................P. 55 

An International Bakery Exhibition to Be Held in Dubai...................P. 55 

Events Review 

4500 Visitors at the 2nd Agricultural Exhibition...................................P. 56 

International Flavors Drive Regional Sell out Success........................P. 56 

Photo courtesy of Stervitamin

تاكرشلا تافلمو تلاباقم ماسقأ 

Fortitech: 

Developing Custom Nutrient Premixes 

Fortitech Europe ApS, serves customers in the 

Middle East market and is part of the global network 

of manufacturing and distribution companies 

of Fortitech, Inc., essentially the world leader 

in the development of custom nutrient premixes 

for the food, beverage and pharmaceutical industries. 

Since its founding in 1986, the company has 

helped manufacturers introduce or improve over 

30,000 products offering health and wellness benefits 

to consumers worldwide. Solely dedicated to 

the development and manufacturing of custom 

nutrient premixes, Fortitech has the expertise to 

fortify virtually any product, anywhere in the world 

and can source over 1,400 ingredients from a comprehensive 

selection of vitamins, minerals, amino 

acids, nucleotides and nutraceuticals. All premixes 

are accompanied with the Fortitech Quality Standard 

Seal, which reaffirms the company’s values 

of leadership, integrity and certification. Fortitech 

custom premixes have addressed health conditions 

including cardiovascular disease, obesity, bone and 

digestive health, beauty, cognition, stress and fatigue, 

just to name a few. 

With operations in the United States, Mexico, South 

America, Europe and Asia, the company’s stateof-the-art 

facilities provides manufacturing and 

the development and testing of their premixes in 

hi-tech laboratories, with the ability to produce, 

collectively, over 36,000 metric tons of premix, annually. 

For those not familiar with nutrient premixes, they 

offer numerous benefits to manufacturers. They 

streamline the production process because a nutrient 

premix is a single source of multiple nutrients. 

As a result, manufacturers save on labor, cost and 

testing. They also help meet the nutritional and 

health interests of markets around the world. Fortitech, 

known within the industry for their ability 

to provide innovative solutions to the challenges 

involved with fortification, is the expert in delivering 

multiple nutrients in a single premix while 

preserving three key elements of a successful end 

product: the premix does not affect its taste, stability 

or texture. Key to the company’s strategy is developing 

formulations using functional ingredients 

that serve a dual purpose, i.e., delivering a health 

benefit while also providing processing advantages 

such as better distribution for homogeneity. 

Combining all of these points means that Fortitech 

nutrient premixes provide customers with a point 

of differentiation from competitor’s products with 

which they share shelf space in the consumer marketplace. 

And, to demonstrate their ability to fortify 

virtually any product application, the company regularly 

develops samples to feature at the numerous 

trade shows in which they exhibit around the world 

to highlight their abilities in the area of product development. 

Some of these samples have included: 

Chocolate Bars for improved mood with rich dark 

chocolate infused with a custom combination of 

nutrients that includes GABA, Magnesium, L-Theanine, 

L-Tryptophan and Ashwaganda Extract to 

create a great tasting, indulgent, yet good for you 

treat that aids in stress reduction. 

Nutricosmetic Drink flavored with one of the most 

in demand superfruits, goji berry. This beverage in- 


49

DEPARTMENTS INTERVIEWS & PROFILES 

Inspiring Passion 

Dr. Suwelack is a German based freeze-dried instant 

coffee producer with more than 40 years experience in 

serving major roasters, brands, retailers and vending 

industries worldwide. Using innovative technology, 

including unique aroma protection processes for the 

production of its wide range of aromatic freeze dried 

coffees Dr. Suwelack has succeeded in offering a supe- 

cludes Collagen, CoQ10 and Lutein, to help nourish 

the skin and deliver anti-aging benefits. 

Heart and Diabetic Healthy Bars help to lower 

blood pressure and the risk of heart disease. 

Among the nutrients contained in the heart bars 

are L-Carnitine and L-Arginine and Zinc which can 

help reduce homocysteine levels while the diabetic 

bars are an excellent source of fiber and contain 

Zinc, Copper and Selenium which can help control 

blood sugar levels. 

Brain Tonic which combined nutrients such as Vitamins 

A, C and E; Acetyl L-Carnitine, Choline, CoQ10, 

GABA, Gingko Biloba and Phosphatidyl Choline to 

enhance mental acuity and focus. 

Immunity Boosting Ice Cream which is fortified 

with Vitamins A, E, C, B1, B12, B2 and B6; as well as 

Biotin, Folic Acid, Selenium, Zinc, CoQ10 and Lycopene. 

It’s important to note that all of Fortitech’s premixes 

are customized for the unique needs of each 

customer. None of them are ‘one size fits all’ or ‘off 

the shelf’. Fortitech is FS 22000 certified, with a 

stringent Allergen Monitoring Program and meets 

GMA-safe, cGMP, GMO-free, HACCP, Organic, Kosher 

and Halal standards. Each nutrient premix is manufactured 

under the strictest GMPs in the industry. 

rior quality, meeting the highest requirements. 

The challenge of the company is to entirely and qualitatively 

preserve the specificity and aroma of fresh 

brewed coffee in the final product. The first step in 

this direction of high quality soluble coffee lies in the 

careful selection of green coffee beans from the most 

important production areas worldwide. Then, Dr. Suwelack 

engineers developed a gentle and most innovative 

process for the handling of the coffee aroma 

throughout its manufacturing, the unique Coffee Aroma 

Protection System (CAP) that enables to keep the 

full aromatic character of the beans during extraction 

which continues until they are carefully freeze-dried. 

Only with the aid of this specific aroma management 

from Dr. Suwelack it is possible to ensure the exceptionally 

high quality as well as the multifarious diversity 

of the various flavors of the coffee. 

Dr. Suwelack completes its services by a consistent 

customer orientation. A competent service team has 

optimally aligned itself to the diverse demands of its 

customers. It accompanies individual vending projects 

from the conception of new products through to the 

market launch, allowing customers to seek the company’s 

help in the sector of market analysis with test 

panels and a professional product profile. 


50

تاكرشلا رابخأ ماسقأ 

SternMaid: Opening Up New Markets 

SternMaid, one of Europe’s leading contract manufacturers, 

is still expanding vigorously. One of the 

main reasons for the company’s success is that the 

major part of its profits is ploughed back continuously 

SternMaid invests around USD17 million in enlarging its plant 

For its combination of a refrigerating plant and a heat 

pump, GEA Refrigeration Netherlands N.V. – a member 

company of GEA Refrigeration Technologies – 

won the Dutch Refrigeration Prize in February of 2012. 

into the production plant. In order to comply with 

increasingly strict requirements in respect of cross 

contamination and allergens, SternMaid is enlarging 

its production capacity by adding a new blending line. 

“That will enable us to meet a large number of specific 

requests on the part of our customers – for example 

for products in kosher or halal quality”, plant manager 

Mark Riemer explains. “Our new blending line 7 will be 

used exclusively for these special product groups. That 

will make us much more flexible.” 

In addition, the company is investing in a warehouse 

complex with an area of some 5,000 m². The aim is to 

offer customers optimum service in this field too. The 

incoming goods area will be completely redesigned 

and the raw materials warehouse enlarged to accommodate 

a further 9,000 pallets. After the alterations, 

the warehouse will have space for 20,000 pallets. 

There are two reasons for enlarging the production 

area and the warehouse. One is that the warehouse 

and the blending plant were gradually reaching the 

limit of their capacity; the other is that by introducing 

fluid-bed technology, SternMaid intends to open up 

new markets. 

Dutch Refrigeration Prize for GEA’s Energy Enhancer 

The Dutch Association of Companies in the Field of 

Refrigeration Technology and Air Treatment (NVKL) 

has since 1989 awarded this prize in the form of the 

“Koeltrofee” pyramid to recognize innovations in the 

area of refrigeration and HVAC. The Energy Enhancer 

– the name given by GEA to this refrigeration-heat solution 

– truly convinced the prize jurors of its energysavings 

potential. This solution uses an ammonia heat 

pump to raise the temperature of the heat exhausted 

from refrigeration compressors (originally emitted at 

approx. 35 °C) to a level of around 80 °C, which can be 

effectively used. This enables efficient use of the heat 

in, for example, milk treatment (for pasteurization), 

French fries production (for blanching), and meat processing 

(for machine cleaning). The Energy Enhancer 

raises exhausted heat to a higher temperature, where 

it becomes useful energy. This eliminates the need to 

produce heat by gas-fired hot-water heaters or steam 

generators. This results in tremendous energy savings: 

A gas boiler requires approx. The principle of the Energy 

Enhancer can be applied both for new facilities 

as well as existing plants – and possesses great market 

relevance, as emphasized by the jury in its award 

statement. 


51

DEPARTMENTS PRODUCTS & SERVICES 

SternVitamin Introduces Fluid-Bed Drying 

at Vitafoods 

SternVitamin’s work focuses on tailor-made micronutrients. 

In close cooperation with its customers the 

company develops special vitamin and mineral premixes 

for fortifying foods and for use in the production 

of food supplements. At Vitafoods Europe in Geneva, 

SternVitamin will be demonstrating the benefits 

of modern production technologies as well as the latest 

innovative products from its range. 

Optimum distribution of the active ingredient 

Fluid-bed technology has become one of the principal 

formulation methods in the food and pharmaceutical 

industries. By spraying in liquids during agglomeration, 

granulation or coating it is possible to determine 

the exact physical and application-related attributes 

of solid products. By agglomerating the nutrients with 

the excipients it is possible to reliably prevent separation 

during the tableting of food supplements, for 

example. 

Moreover, grain-formulated powder from fluid-bed 

drying dissolves and disperses much more readily 

in liquids than fine, spray-dried powder. It is also 

High Performance with the New SmartDate® X60 

Markem-Imaje has announced the global launch of 

its new SmartDate X60 thermal transfer coder. Smart- 

Date X60’s long life, high-speed printhead is designed 

to meet the needs of customers in the most demanding, 

high-volume production environments. Combining 

blazing-fast performance with the SmartDate 

The new SmartDate X60 thermal transfer coder transfers 

more performance to customers 

SternVitamin uses the new fluid-bed drying plant to produce 

granulates for precise dosing 

easier to handle. Because of their compact form the 

granulates are simpler to dose and cause much less 

dust. Another point in favor of fluid-bed technology 

is gentle processing of the products. With careful 

control of the drying temperatures the product is 

normally only exposed to moderate heat between 

40 and 70 °C. To produce granulates for precise dosing, 

SternVitamin uses the new fluid-bed drying plant 

at the facility of its sister company SternMaid, where 

two dryers with different capacities are available. 

legacy of proven reliability on thousands of packaging 

lines around the world, the SmartDate X60 can print at 

pack speeds of up to 1,000 mm per second at full 300 

dpi resolution, according to Andy Gray, Markem-Imaje 

Product Marketing Manager. 

The SmartDate X60 is well suited for manufacturers 

of baked items, biscuits, cakes, and pasta, as well as 

chocolate and sugar confectioneries. Markem-Imaje 

engineered the SmartDate X60 on the requirements 

of customers like Angel Juan Perez, maintenance manager 

of a bakery manufacturing plant operated by La 

Flor Burgalesa in Spain, who says, “Single size packs 

are an important share of our production. These are 

lines that run at very high speeds and that require 

high speed coders.” Gray adds, “We’ve incorporated 

sensitive ‘dead dot’ detection, and the ability for customers 

to avoid ‘dead-dots’ on the printed image on 

line, without needing to shut down production and 

change the thermal head.” 

Designed to reach a high level of performance, built to 

lower total costs over time, the SmartDate X60 represents 

Markem-Imaje’s commitment to both its customers’ 

production line and their financial bottom line. 


52

تامدخو تاجتنم ماسقأ 

Better Seasoning & Packaging at Better Made 

At Better Made’s plant in Detroit, Michigan, Heat 

and Control provided the latest technology in one 

complete package. The system was composed of four 

integrated Ishida weighers and bagmakers, FastBack 

on-machine seasoning and Revolution product distribution 

systems, an ITM-Plant iT control and manufacturing 

execution system (MES), and a modular Rapid 

Deployment packaging platform, and including support 

from highly experienced engineering, installation, 

and commissioning teams. 

“To achieve the highest level of quality and productivity 

for Better Made, equipment for the entire 

on-machine seasoning and packaging room was designed 

to behave as a single cohesive system,” explains 

Blake Svejkovsky, product handling systems manager 

at Heat and Control. “The product demands of each 

weigher-bagmaker are continuously communicated 

to the FastBack conveyors and Revolution distribution 

gates through a sophisticated Revolution DF Control 

system,” says Svejkovsky. “This assures each weigherbagmaker 

never has to wait for the product and can 

Since the official Middle Eastern launch of Wonderful 

Pistachios in early 2011, the brand has built 

up a loyal following with not just health conscious 

shoppers but also those looking for a lusciously different 

snacking experience. The Californian pistachios 

are perfectly seasoned for a delicious flavor 

with a satisfying crunch. Sun-ripened and 100% 

naturally opened, Wonderful Pistachios only offer 

the largest available nuts that are equally roasted 

– without added oil – thanks to its unique rotary 

roasting technique. 

Currently the award-winning brand is sold in more 

than 30 countries around the world, and widely 

recognized as the quality leader for California pistachios. 

Wonderful Pistachios are present in 9 

MENA countries: UAE, Bahrain, Jordan, Iraq, Kuwait, 

Libya, Oman, Qatar and Saudi Arabia. 

Health benefits of pistachios 

Wonderful Pistachios not only offer the best quality 

and the biggest nut size but are also a great 

all-natural, healthy snack alternative to fully enjoy 

while relaxing with friends and family. With only 

160 calories per 30-gram pistachios are a proven 

Heat and Control’s FastBack and Ishida system was the best 

choice for the best delivery of products 

run continuously. In addition to producing very accurate 

bag weights, this allows the on-machine seasoning 

system, weighers, and bagmakers to operate for 

longer uninterrupted periods.” 

Wonderful Pistachios Continue its Growth 

in the Region 

weight-wise snack and one of the lowest-calorie, 

lowest fat, and among the highest-fiber nuts (10% 

or more of the daily value of dietary fiber). As inshell 

pistachios take longer to eat they are a “mindful” 

snack. In addition they offer mono- and polyunsaturated 

fats, making them a perfect snack for diabetics 

following recommended dietary guidelines. 


53

EVENTS Events Preview 

Italian Food Schedules its Future @ Cibus 2012 

While all other manufacturing industries are ailing in 

export since 2008, Italian food sector is still increasing: 

+10.3% in 2011 compared to +10.5% in 2010, with a 

constant growth in 2008-2011 and a global turnover 

of 4 billion euro that is +20% than the last year before 

the big downtrend (source: Federalimentare). This 

development of food-export has been resulting from, 

as well, Exhibitions like CIBUS, next edition to be held 

in Parma from the 7th to the 10th May 2012 (overlapping 

with Federalimentare Annual Meeting), strengthening 

their role in destination management activities 

in order to enhance Made in Italy foodstuff. 

The fact of the matter is that export is still growing 

considering that Italian lifestyle (and Italian-diet) is being 

appreciated more and more worldwide included, 

surprisingly, BRIC countries. This trend is being confirmed 

by oversea buyers booking at CIBUS 2012, 

whose number tripled than 2010 anticipating the participation 

of leading retailers in emerging countries 

(such as Chinese A-Best supermarket and Russian 

Group X5). This important attitude toward internationalization 

is strongly advocated by CIBUS Export Desk 

handling (in both organizing and economic issues) 

selected buyers and category managers, in order to 

AB7 Attracts More US & EU Exhibitors 

More companies from Europe and the US are signing 

up as exhibitors for Africa’s Big Seven (AB7) this 

year. AB7 is the biggest international food and beverage 

trade exhibition on the African continent. After 

its 12th year of record visitor attendance and everexpanding 

exhibitor footprint, food industry manufacturers 

and producers from abroad are recognizing the 

potential of Africa’s Big Seven as a gateway to the rest 

of Africa. Companies from the USA, Poland and Portugal 

are just a few of the latest to sign up for the show, 

which takes place from 15 to 17 July at Gallagher Convention 

Centre. 

From the exhibitors 

Thomas P. Murphy, Vice President of the International 

Sales Division at Rosina Food Products, Inc. said: “We 

are especially excited to introduce Orion’s full line-up 

of stuffed pasta and meatballs to the South African 

retail and foodservice communities.” Portuguese fruit 

processing company Frulact has also expanded into 

Africa and will be making its début at this year’s AB7 

show. Last year the company built a R100-million plant 

in Pretoria in a joint venture with Blendtonel’s Fruï 

assure them a pleasant and profitable visit to booths, 

Parma and its surroundings and, in case of interest, to 

particular manufacturing plants. 

AB7’s exhibitors and visitors becoming more international 

Zest, a South African business specializing in yoghurt 

fruit pulp preparations, yoghurt syrups, milk blend 

concentrates, pie fillings, cake toppings, jams and icecreams. 

Ice Group has the widest variety of ice-cream 

machines in the world. One of its latest products is the 

Jumbo Robot which will be on active display at AB7. 


54

تارتمؤمو ضراعلم قبسم ضرع تارتمؤمو ضراعم 

Latest Technology 

Innovations at Bta. 

Participants at this edition of Bta. will include such 

international leaders as Gea-Wesfalia Separador, 

Multivac, Roser, Marel Food Systems, Dorsal, Mimasa, 

Intecal, Danish Export Association, CBS 

Systems, Abello Linde and Ezma, and feature the 

latest technology, machinery and intermediate food 

product solutions for all sectors of the food and drinks 

industry. Together with Hispack, the event will attract 

more than 1,400 exhibitors and 45,000 professional 

visitors to a total of over 100,000 m2 of gross exhibition 

space. Equipment for all food processes; industrial 

and commercial refrigeration; quality control, cleaning, 

hygiene, safety and environmental protection systems; 

packing and packaging machinery; functional 

products; food additives and technological additives 

will once again be featured at this edition of Bta., with 

more than 25% of exhibitor companies coming from 

abroad. 

Bta. is made up of three shows – Tecnocárnica, Ingretecno 

and Tecnoalimentaria – allowing professionals 

to discover the full range of technology, machinery 

and intermediate product offerings required by the 

food and beverage industry. 

Given that one of the main strategic themes of the 

trade show is innovation, understood as a distinguishing 

element which gives the food and drinks industry 

competitive advantages, the show enjoys the support 

of IRTA, the Catalan government's research institute, 

as a technology partner for the event. This collaboration 

will add value to research and development 

among exhibitors and visitors. 

An International 

Bakery Exhibition 

to Be Held in Dubai 

Bta. 2012; the European benchmark 

and international forum for food and 

drink machinery and technology 

On the occasion of IBA exhibition that will take place 

in Munich - Germany from 16-21 September 2012 (an 

international trade fair for Baking), The German Industry 

& Commerce in Dubai has organized a press 

conference to introduce the event to the press and 

specialized media which was attended by Middle 

East Food (MEF) magazine represented by its agent in 

Dubai. 

Mr. Peter Becker, the president of German Baker’s 

conference, promoter of the International Union of 

Bakers and Bakers confectioneries (UIB) had made 

a presentation. He pointed out that iba is organized 

every three years and considered as the world’s leading 

internal trade fair that provided a truly exiting 

insight into future trends in the baking sector. It is a 

platform for innovations from all areas of the industry 

and provides a complete overview of all new products. 

Mr. Deter Decker, CEO & President of German Bakers 

confederation had explained that (IBA) exhibition 

in Munich is looking to welcome guests from all over 

the world for six days. He said 2009 exhibition had attended 

1079 companies from 157 countries and 79532 

trade visitors came from outside Germany (53%) of 

visitors and 81% of exhibitors rated there trade fair 

success as good to very good. He expected more exhibitors 

and visitors for 2012 event than the previous 

exhibition in 2009. 


55

EVENTS Events Review 

4500 Visitors at the 2nd Agricultural Exhibition 

The second Agricultural Exhibition, organized by Abu 

Dhabi Food Control Authority (ADFCA) during February 

22 -25, 2012 in Al Ain, attracted around 4500 

visitors from all walks of life. The event concluded with 

an award ceremony in which a number of individuals 

and companies were honored for their performance 

excellence in various aspects of farming as well as for 

constructive participation in the exhibition. 

The honoring of excellence at the exhibition was done 

in several categories, taking into account the diversity 

of activities within the agriculture sector. HE Mubarak 

Al Mansouri, Executive Director of the Agriculture Sector 

at ADFCA and the Chairman of the Organizing 

Committee for the exhibition and Mohamed Jalal Al 

Reyaysa, Director of Communication and Community 

Service at ADFCA, gave away the prizes for the winners 

at a special ceremony at the exhibition on the last 

day of the event. They also honored the companies 

that sponsored or supported the event. 

Spanning over 7000 square meters, the Exhibition 

hosted several pavilions to showcase breakthrough 

agricultural technologies and systems such as irrigation 

and chemical and organic fertilizers. Other stands 

hosted during the show focused on agricultural equip- 

International Flavors Drive Regional Sell out Success 

Gulfood 2012 reaffirmed its position as the world’s 

largest and most influential annual trade show for the 

food and beverage industry, with reports of outstanding 

sales, unprecedented numbers of visitors, exhibitors 

and business transactions recorded during the 

four day event. 

The record participation this year of 3,800 exhibitors 

from 88 countries and 110 international pavilions 

highlights the pivotal role that the show plays in facilitating 

trade between suppliers and buyers from every 

corner of the globe, and the exclusive access it provides 

to the highly lucrative markets of the region. 

The show which ran from 19 February – 22 February 

2012 is the biggest exhibition to be held at the Dubai 

International Convention and Exhibition Centre, attracting 

68,681 trade visitors– an increase of 11% over 

last year, who flocked to the 1 million square foot exhibition 

to learn about the latest products and services 

available from every corner of the world. 

“Gulfood has become a critical part of the business 

plans of the global food and beverage industry. With 

the exhibition consistently delivering results and 

growing year on year, its global stature is unquestioned.” 

said Helal Saeed Almarri, CEO, Dubai World 

Exhibitors and visitors interact during the event 

ment and machineries, post-harvest produce treatment, 

local produce, date palm stand, and livestock 

products. On the sidelines of the exhibition, several 

activities such as symposiums, awareness programs, 

cultural contests and some plays also took place. 

Part of Gulfood’s successful attendance 

Trade Centre, organizer of the exhibition. “The continued 

support from countries within our region as well 

as those around the world has enabled Gulfood to 

play the role it does in delivering billions of dirhams in 

transactions for local, regional and international manufacturers, 

suppliers, distributors and retailers.” 


56

نوعّزومو ءلاكو تامدخ 

Ace Canning Copr Sdn Bhd 

33-37, Lorong Keluli 1, Kawasan Bukit Raja Selatan, 

40000 Shah Alam, Malaysia 

Tel: +60 3 33622828 

Fax: +60 3 33622929 

Http: www.lamsoon.com.my 

Contact Person: 

Mr. Lee Chee Bun - Export Manager 

E-mail: cblee@acecanning.com 

Premier manufacturer for soya beverages and asian 

drinks under the brand names of Soyfresh, Drinho, 

Saint Martin’s and Ace. 

Agents and Distributors: 

Lifco - UAE 

Al-Gayathri Trading Co Pvt Ltd 

43A A Cochin Special Economic Zone, 682 037 

Cochin, India 

Tel: +91 484 2668556 / 4038011 

Fax: +91 484 2668547 

Email: mail@hiteaindia.com / hitea@eim.ae 

Http: www.hiteaindia.com 

Contact person: 

Mr. Mohan Nair – Managing Director 

Al-Gayathri Trading Co Pvt Ltd was established in 

1993 and manufacture Tea bags, Tea in packets and 

pet bottles under 

the brand “Hi-Tea”. The company has distributors in 

UAE, KSA, Qatar and Bahrain. We are looking for 

distributors in other countries in the Middle East 

and North Africa. 

Al Sultan Food Stuff 

School Area, Panorama Building, Bchamoun, 

Lebanon 

Tel: +961 5 803032 

Fax: +961 5 803317 

E-mail: info@alsultanfoods.com 


Ms. Najwa Al Khatib - Executive Manager 

Al Sultan Food Stuff Company; has wide range of 

important and special brands such as Swan Tea; 

Sweet N Low; Veettee; Ashoka & Super Sultan; India 

Gate Basmati Rice; St.Dalfour tea & Jam; Lune De 

Miel Honey; Magic Seasonings; Amazon Sauces; 

Cold Alex frozen Vegetables; American Garden; 

Chef West Products; Ali & Perl Café; Indomie 

noodles; in addition to wide range of brands for 

catering and bakery sector. 

Amann Kaffee GmbH 

Bergmannstrasse 18, 6850 Dornbirn, Austria 

Tel: +43 5572 28288 

Fax: +43 5572 219384 

Http: www.amann-kaffee.at 


Mr. Florian Amann 

E-mail: florian.amann@amann-kaffee.at 

Amann Kaffee GmbH is an Austrian producer of 

Agents & Distributors 

Coffee & Tea 

high quality gourmet coffee. It creates our blends 

with finest 100% Highland Arabica beans. We 

are looking for a partner distributes our gourmet 

coffee. 

Birida Gida Ic Ve Dis Tic.San.Ltd.Sti. 

Acibadem Cag.Gunal Sok.Baysun Ap.No:4/3, 

Uskudar, 34660 Istanbul, Turkey 

Tel: +90 216 3901888 

Fax: +90 216 3903666 

Http: www.birida.com 


Mr. Riza Davutoglu - General Manager 

E-mail: riza@birida.com 

Camardo S.p.A. 

C.da Pesco Farese 74, 86025 Ripalimosani (CB), Italy 

Tel: +39 0874 61717 

Fax: +39 0874 60175 

Http: www.caffecamardo.com 


Mr. Roberto Tomaro - Export Manager 

E-mail: export@camardo.it 

Camardo S.p.A. is an italian coffee roaster founded 

in 1951. Its products range include: coffee beans, 

ground coffee and coffee pods. Camardo combines 

the real Italian Espresso tradition together with the 

most advanced production technologies. 

Cristakis Agathangelou Ltd 

12, Mesokeleos Street, PO Box: 29675, 1722 Nicosia, 

Cyprus 

Tel: +357 22 877822 

Fax: +357 22 347466 

Http: www.agathangelou.com 


Mr. Marios Christou – General Manager 

E-mail: m.christou@agathangelou.com 


Jordan Stainless Steel 

PO Box: 140998 Al Bayder, Wadi Al Ser, Jordan 

Tel: +962 5 3825858 

E-mail: jsssales@totalinox.com 

Dallmayr Kaffee 

Dienerstr. 14-15, 80331 München, Germany 

Tel: +49 (0)89/ 2135-0 

E-mail: info@dallmayr.de 

Http: www.dallmayr.com 


Jackson Vending / Dallmayr kaffee (MENA) 

2, Shk Hamdan Bldg. Alkhubaisi, Next to Mercedes, 

PO Box: 3288, Dubai, UAE 

Tel: +971 4 2977888 

Fax: +971 4 2978080 

E-mail: info@jackson.ae 

Http: www.jackson.ae 


Mr. W. Mansoor - Managing Partner 

Established in 1987, Jackson Vending is a 

member of Dallmayr Group Munich-Germany. It 

is specialized in providing Dallmayr Automatic 

Vending services and coffee solution for hotel 

industry. 

(Due Gazzelle) Ebin Al-Balad Distinct Co. Ltd. 

Al-Humra Jeddah Saudi Arabia, PO Box: 126995, 

21352 Jeddah, Saudi Arabia 

Tel: +966 2 2893183 

Fax: +966 2 2891656 

E-mail: contact@duegazzelle.com 

Http: www.duegazzelle.com 


Mr. Mustafa Abdul Hameed - General Manager 

E-mail: gm@duegazzelle.com 

Due Gazzelle process and distribute all range of 

coffee products like, Turkish Coffee, Espresso, 

American Coffee, etc. Due Gazzelle Cafés is our 

own coffee shop franchise developed in the last 

few years catering 5 star services to clients. With 

an ambient and serene atmosphere, Due Gazzelle 

Cafés present the best in leisure entertainment and 

coffee specialties. 

Expolanka Teas (Pvt) Ltd. 

245/50, Avissawella Road, 009412 Wellampitiya, Sri 

Lanka 

Tel: +94 11 4409700 

Fax: +94 11 2572179 

Http: www.expoteas.com 


Mr. Silmy Mashood - Tea Executive 

E-mail: silmy@expoteas.com 

Expolanka Teas (Pvt) Ltd. is an exporter of pure 

Ceylon tea 


Al Bogari General Trading 

PO Box: 4048, Dubai, UAE 

Tel: +971 4 2224530 

Expolanka Teas (Pvt) Ltd 

Damascus, Syria 

Tel: +963 11 2234140 

Ghassan Ahmed Al Sulaiman Trading 

Office M-1, Ali Bin Salim Bin Jassim Bldg., Abu Baker 

Al Siddique Street, Deira, PO Box: 13952, Dubai, UAE 

Tel: +971 4 2698191 

Fax: +971 4 2697801 

E-mail: ghasan@eim.ae 

Http: www.ghassan-dubai.com 


Mr. Mazen Khourdaji – Managing Director 

Ghassan Ahmed Al Sulaiman trading is a privately 

owned trading company based in Dubai which specializes 

in importing and distributing high quality 

food products from Europe and the United States of 

America on an exclusive basis. 


57

SERVICES COMING EVENTS 

2012 

May 

UAE 

15 – 17 

The Hotel Show 2012 

International Exhibition of the Hospitality 

Industry 

Dubai World Trade Centre 

Info: 

dmg : events Middle East 

5th Floor, The Palladium 

Cluster C 

Jumeirah Lakes Towers 

P.O. Box 33817 

Dubai 

UAE - United Arab Emirates 

Tel : +971 4 4380355 

Fax : +971 4 4380361 

E-mail: info@dmginfo.com 

Web: www.dmgeventsme.com 

Iran 

20 – 23 

Iran Food + Hospitality 2012 

International Food & Hospitality Exhibition 

Tehran Permanent Fairground 

Dr. Chamran Highway 

Tadjrish 

Tehran - Iran 

Info: 

fairtrade GmbH & Co. KG 

Kurfuersten Anlage 36 

D-69115 Heidelberg 

Germany 

Tel: +49 62 21-45 65-0 

Fax: +49 62 21-45 65-25 

Email: info@fairtrade-messe.de 

Web: www.fairtrade-messe.de 

Iran 

20 – 23 

Iran Food + Bev Tech 2012 

International Food & Beverage Exhibition 

Tehran Permanent Fairground 

Dr. Chamran Highway 

Tadjrish 

Tehran - Iran 

Info: 

fairtrade GmbH & Co. KG 

Kurfuersten Anlage 36 


Germany 

Tel: +49 62 21-45 65-0 

Fax: +49 62 21-45 65-25 

Email: info@fairtrade-messe.de 


Saudi Arabia 

20 - 23 

Saudi food hotel & hospitality 

Saudi Arabia’s 17th International Event for 

Food, Beverages and Catering, Hotel Equipment, 

Supplies and Services 

Jeddah Centre for Forums & Events 

Info: 

Al Harithy Company for Exhibitions (ACE) 

P.O.Box: 40740 

Prince Sultan Bin Salman Street, Professionals 

Institute Building 

Jeddah 21511 

Saudi Arabia 

Tel: +966 2 654 6384 

Fax: +966 2 654 6853 

E-mail: ace@acexpos.com 

Web: www.acexpos.com 

July 

South Africa 

15 - 17 

SAITEX & Africa’s Big 7 

Non food/beverage retail ready products & 

Food & Beverage retail trade event 

Gallagher Convention Centre 

Johannesburg - South Africa 

Info: 

Exhibition Management Services 

Tel: +27 0 11 78 37 250 

Fax: +27 0 11 78 37 269 

Email: admin@exhibitionsafrica.com 

Web: www.exhibitionsafrica.com 

September 

Pakistan 

4 - 6 

Food+Hospitality Pakistan 

The 1st International Food, Beverage & Hospitality 

Trade Fair 

Karachi Expo Center 

Karachi - Pakistan 

Info: 

fairtade GmbH & Co. KG 

Kurfürsten-Anlage 36 


Germany 

Tel: +496221456519 

Email: D.Rzepka@fairtrade-messe.de 


Saudi Arabia 

23 – 26 

Saudi Agro-Food Industries 

International Trade Show for Food Products, 

Processing and Packaging Technologies 

Riyadh International Exhibition Centre 

Riyadh – Saudi Arabia 

Info: 

Riyadh Exhibitions Co. Ltd 

Tel: + 966 1 454 1448 

Fax: + 966 1 454 4846 

Email: esales@recexpo.com 

Web: www.recexpo.com 

October 

Qatar 

16 – 18 

Diyafa 2012 

International Hospitality & Food Exhibition 

for Qatar 

Doha Exhibition Center 

Info: 

IFP Qatar 

P.O. Box: 3082 

Doha 

Qatar 

Tel: +974 4329900 

Fax : +974 4432891 

Web: www.ifpexpo.com 

E-mail: info@ifpqatar.com 

Pakistan 

Italy 

4 - 6 

18 - 21 

iftech Food + Bev Tec Pakistan 

CibusTec 

The 9th International Food, Beverage & 

Technologies & Solutions for the Food In- 

Packaging Technology Trade Fair 

dustry 

Karachi Expo Center 

Fiere di Parma 

Karachi - Pakistan 

Info: 

Info: 

Fiere di Parma S.p.A. 

fairtade GmbH & Co. KG 

Viale delle esposizioni 393A – 43126 Parma 

Kurfürsten-Anlage 36 

Tel: 0521/996326-221-265 


Fax: 0521/996235 

Germany 

E-mail: cibustec@fiereparma.it 

Tel: +496221456519 

Email: D.Rzepka@fairtrade-messe.de 

Web: www.fiereparma.it 

Web: www.fairtrade-messe.de December 

UAE 

10 – 12 

International Halal Food exhibition 

Expo Centre Sharjah 

Info: 

Expo Centre Sharjah 

P.O.Box: 3222, Sharjah 

United Arab Emirates 

Tel: +971-6-5770000 

Fax: +971-6-5770111 

E-mail: info@expo-centre.ae 

Web: www.expo-centre.ae 


58

نيترشلما ليلد تامدخ 


59

INFO ADVERTISERS’ INDEX 

Advertisers Websites Page # 

Air Control Industries Ltd. www.aircontrolindustries.com 37/59 

ALTA Publishing Company www.alta.com.tw 59 

Brookfield Engineering www.belusa.com 27 

DIS Company Ltd. www.dolchem.com 59 

Exhibition Management Services (Pty) 

(Africa's Big 7 & SAITEX 2012) 

www.exhibitionsafrica.com 03 

Fiere Di Parma (CIBUS 2012) www.cibus.it 45 

Fortitech www.fortitech.com/me OBC 

GNT www.gnt-group.com IFC/59 

ICOS Impianti Group SPA www.icosimpianti.com 59 

IDI Ingredients www.idi-ingredients.com 14 

Ishida Europe www.ishidaeurope.com 59 

Jaffan Bros. www.jaffanbros.com 59 

Krones AG www.krones.com 59 

Multivac www.multivac.com 17 

NATUREX www.natcolor.com 09 

Ringe & Kuhlmann www.riku.com 19 

SALTEK SAL www.saltek.com.lb IBC 

SEMARK (HORECA Saudi Arabia 2012) www.saudihoreca.com 43 

SternEnzym (Stern-Wywiol-Gruppe) www.sternenzyme.de 55 

Troostwijk www.TroostwijkAuctions.com 41 


60

ةماع تامولعم تامدخ 

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& 

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GERMANY, 

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AUSTRIA 

ITALY 

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Mr. Romain Linguanotto, Def & Communication 

Tel: 33-1- 47307180 

Fax: 33-1-47300189 

Email: rlinguanotto@descommunication.com 

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Tel: 49- 228- 2499860 Fax: 49- 228- 650076 

Email: sabine.rabus@eisenacher-medien.de 

Web: www.eisenacher-medien.de 

Mr. Fabio Potesta, Mediapoint & Communications SRL 

Tel: 39-010-5704948 Fax: 39-010-5530088 

Email: info@mediapointsrl.it 

Web: www.mediapointsrl.it 

Mr. C.H.Park 

Far East Marketing Inc. 

Tel: +82 2 730 1234 Fax: +82 2 732 8899 

E mail: femads@unitel.co.kr or chpark@unitel.co.kr 

Middle East Food (MEF) (ISSN 1990-3960) published monthly by: 

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AGENTS LIST 

عبطلا ةداعإ تاهيجوت 

.ةخسن ةئم نع ّلقي لا بلطلا في ىندأ دح قفو طسولأا قرشلا تلاوكأم ةلمج في ةدراولا تلااقلماو ةصالخا ريراقتلا ةعابط ةداعإ صيخارت رفّوتت 

.ةخسن ةئم نع ّلقي لا ىندأ دح قفو بلطلا بسح داولما هذه ليدعت تارايخ تاسسؤملل رفّوتت امك 

يونسلا يريرحتلا جمانبرلا ىلع علاّطلإل ينوتركللإا انعقوم ةرايز ءاجرلا ،ةمداقلاو ةقباسلا عيضاولماب ةحئلا ىلع لوصحلل 

http://www.mefmag.com:ينوتركللإا ديبرلا ناونع ىلع انتلسارم ًاضيأ مكنكيم 

info@cphworldmedia.com 

.ةحفصلا رخآ في انناونع ىلع ةعابطلا ةداعإ تابلط لسرُت 

ةيوضعلاو كاترشلإا 

ينكترشملل رلاود 45 يونسلا كاترشلإا ةميق غلبت .كاترشلإا برع ،ًايرهش ”طسولأا قرشلا تلاوكأم“ ةلمج ىلع لوصلحا نكيم 

105 و ،ايقيرفأ بونجو صبرق ،ايكرتو ناريا نم ينكترشملل رلاود 75و ةيبرعلا نادلبلا نم ينكترشملل رلاود 60 و نانبل نم 

عفانلما لوح وأ ،ةللمجا في تاونس ةدعل كاترشلإا لوح تامولعلما نم ديزلما ىلع لوصحلل .ىرخلأا نادلبلا نم ينكترشملل رلاود 

تاموسح ىلع لوصلحا في نوبغري نيذلا بلاطلا امأ .ةيوضعلاو كاترشلإا ةقاطب ةعجارم ءاجرلا ،نوكترشلما اهنم ديفتسي تيلا 

ىلع قيوستلاو تاكاترشلإا ةلوؤسم - نيدلا باهش ناسحإ ةسنلآاب لاصتلإا ءاجرلاف ،ةللمجا في كاترشلإا تلادب ىلع ةصاخ 

subscriptions@cphworldmedia.com :يلاتلا ينوتركللإا ديبرلا ناونع 

تلااقلما رشن طورش 

نوكت نأ وهو ،ةللمجا هلجأ نم تسسأ يذلا فدهلل ًلاامكتسإو انئاّرق لىا اهثدحأو ةيريرحتلا داولما مهأ ميدقت ىلع انم ًاصرح 

طورش يلي ام في حضون ،لماعلا في تلاوكألما لقح في ةدئارلا نادلبلاب ايقيرفأ يلاشمو طسولأا قرشلا نادلب طبري يذّلا رسلجا 

ىلع زكرت تيلا تلااقلماو ةيفحصلا رابخلأا ،تلااقلما :ماسقأ ةثلاث لىا ”طسولأا قرشلا تلاوكأم“ ةلمج في تلااقلما رشن 

.تلاوكألما صئاصخ ىدحإ 

،)ةملك 3000 لىا 2000 يأ( تاحفص 3 لىا 2 يداعلا لاقلما لغشيو ،ةملك 400 لىا 200 ىلع يفحصلا برلخا يوتيح 

.)ةللمجاب صالخا يملاعلإا فللما ةعجارم( ددعلا اهيلا قرطتي تيلا عيضاولما ىلع زكريو 

.يلصلأا لاقلما ثلث ىّدعتي لا هتياهن دنع ةيبرعلاب ًاصخلم ةيزيلكنلإا ةغللاب بوتكلما لاقلما نمضتي- 

ةعجارم ىجري( يولجا ديبرلا ةطساوب ،ثابحلأاو ريرحتلا ريدم ،ةعلبلا غيردور ديسلا لىا )روصلاو صنلا( ريرحتلا داوم لسرت - 

جمانرب ىلع رابخلأاو تلااقلما لسرت - content@cphworldmedia.com :ينوتركللإا ديبرلا وأ )هاندأ يديبرلا ناونعلا 

ينوتركللإا ديبرلا ةطساوب وأ )جمدم صرق ىلع( يولجا ديبرلا ةطساوب لسرت نأ امإف روصلاب قلعتي ام في .دروو تفوسوركيام 

.)رثكأ وأ يأ.يب.يد 200( ًاّدج ةحضاو نوكت نأ ىلع 

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:نع ًايرهشردصت (ISSN 1990-3960) طسولأا قرشلا تلاوكأم 

ايديم دلرو شتأ يب يس 

يناثلا قباطلا ،)رودوموكلا ةغبصم قوف( لايتاش ةيانب ،كورابلا عراش ،رودوموكلا ،ارملحا :عيرسلا ديبرلا ناونع 

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www.mefmag.com :ينوتركللإا عقولما - info@cphworldmedia.com :ينوتركللإا ديبرلا 

رشنلاو ةعابطلل صشم دنع ةعابطلا تتم 


61 

TAIWAN 

TURKEY 

U.K, IRELAND, & 

SCOTLAND 

UNITED ARAB 

EMIRATES 

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JIMG MEDIA CENTER 

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CLOSING LETTER ةيماتلخا ةملكلا 

Collaborating For 

Sustainable 

Agricultural 

Systems 

As the GCC faces challenges of food security due to a shortage of 

natural resources and limited water, an improved collaboration 

between its member states is necessary to devise a sustainable 

agricultural system, an industry expert has said. 

Prof. Abdulaziz Al Harbi, Professor of Horticulture at King Saud 

University in Saudi Arabia said that amid an increasing population 

and climate change affecting agriculture, food as a strategic 

resource and commodity is a challenge that GCC countries must 

overcome together. 

“There is lack of skill in the management of sustainable production 

systems and a need for more collaboration between the GCC 

countries to share internal experiences and integrate these between 

their countries,” he said, adding that the private sector is 

also a crucial element. “Improving the cooperation at the government 

level first followed by private companies can help overcome 

management constraints and help build a long-term sustainable 

agriculture industry.” 

Al Harbi spoke about sustainable agricultural systems in the GCC 

at the Agribusiness Outlook Forum. He said that scarcity of water 

is a limiting factor for agriculture in GCC countries in particular 

because most of its irrigated land relies on deep water resources. 

He added though that the latest greenhouse technology and designs 

can better utilise water irrigation systems. 

“The efficient use of water can increase by using modern technology 

of irrigation and growing systems in greenhouses,” he added. 

“Drip irrigation is widely used in protected cultivation, and modern 

irrigation systems such as deficit irrigation and modern growing 

systems like soilless culture in closed systems can also save 

water and improve production.” 

Professor Abdulaziz Al Harbi 

Professor of Horticulture 

King Saud University 

Saudi Arabia 

نم نواعتلا 

ةمظنأ لجأ 

ةّيعارز 

ةمادتسم 

قلعتت تايدتح يجيللخا نواعتلا سلمج لود هيف هجاوت يذلا تقولا في 

دب لاف ،هايلما رداصم ةيدودمحو ةيعيبطلا دراولما صقن ببسب يئاذغلا نملأاب 

،مادتسم يعارز ماظن دايجلإ ءاضعلأا لودلا ينب نواعتلا تايوتسم زيزعت نم 

.عاطقلا ءابرخ دحلأ ًاقفو 

ةكلملماب دوعس كللما ةعماج في ةنتسبلا ذاتسأ ،يبرلحا زيزعلا دبع ذاتسلأا لاقو 

ىلع رثؤت يخانلما يرغتلاو ناكسلا دادعأ دايدزا فورظ نأ ،ةيدوعسلا ةيبرعلا 

ًايدتح اهنع ىنغ لا ةعلسو ايجيتاترسا ادروم هنوك ءاذغلا ضرفي اميف ،ةعارزلا 

.هتهجاولم ًاعم نواعتلا جيللخا لود ىلع بيج 

جاتنلإا ماظن ةرادإ في ةرفوتلما تاراهلما في صقن كانه« :يبرلحا ذاتسلأا لاقو 

جيللخا لود ينب نواعتلا نم ديزلما لىإ ةحللما ةجالحا أشنت اميف ،مادتسلما 

يبرلحا راشأو ».لودلا كلت عميج ماظن في اهلماكتو ةيلخادلا تابرلخا لدابتل 

زيزعتل نكيم« :لاقو .دوهلجا كلت في ًاماه ًارصنع لثيم صالخا عاطقلا نأ لىإ 

في ةدعاسملل ةصالخا تاكرشلا كارشإ مث ًلاوأ يموكلحا ىوتسلما ىلع نواعتلا 

ىدلما ىلع مادتسم يعارز عاطق ءانب في ةدعاسلماو ةيرادلإا لكاشلما ىلع بلغتلا 

».ليوطلا 

سلمج لود في ةمادتسلما ةيعارزلا ةمظنلأا نع يبرلحا ذاتسلأا ثّدتح دقو 

نم ّدعت هايلما ةردن نأ لاقو .لامعلأا لبقتسم ىقتلم للاخ يجيللخا نواعتلا 

ببسب ،صاخ لكشب جيللخا لود في ةيعارزلا دوهلجا دّيقت تيلا لماوعلا 

ناكمإب نأ فاضأو .ةيفولجا هايلما رداصم ىلع ةّيورلما اهيضارأ ةيبلاغ دامتعا 

يرلا ةمظنأ ةءافك في مهاست نأ ةثيدلحا اهميماصتو ةيعارزلا تويبلا تاينقت 

.ةيئالما 

يرلا تاينقت مادختسا للاخ نم هايلما كلاهتسا ةءافك عفر نكيم« :عباتو 

تاعارزلا في قيمعلا يرلا مدختسي .ةيعارزلا تويبلا في ةعارزلا ةمظنأو ةثيدلحا 

ةعارزلا ةمظنأو ،صقانلا يرلاك ةثيدلحا يرلا ةمظنلأ نكيم امنيب ،ةيملمحا 

يرفوت في مهاست نأ ،ةقلغم تاموظنم في ةبترلا يرغ طاسوأ في ةعارزلاك ةروطتلما 

.جاتنلإا ديزتو هايلما 

يبرحلا زيزعلا دبع ذاتسلأا 

ةنتسبلا ذاتسأ 

دوعس كلملا ةعماج 

ةّيدوعسلا ةّيبرعلا ةكلمملا 


62

# 


Subscription Benefits 

Renowned the world over as the premier 

B2B magazine in the MENA region to 

serve the Food, Beverage, Ingredients, and 

Packaging sectors, Middle East Food (MEF) 

is published by CPH World Media s.a.r.l. 

since 1985. 

By subscribing to MEF you will 

have access to the following: 

1) Ingredients & Additives Focus 

Bringing the latest in this sector with a special emphasis on the regional 

markets. 

2) Packaging 

Providing comprehensive information about the latest machines and 

equipment developments in the packaging sector. 

3) Feature 

Discussing new technologies, services and trends relevant to major food 

sectors. 

4) Industry Spotlights 

Dedicated to the latest market trends and innovations and advances being 

made in food equipment and products. 

5) Country Report 

Information about regional and international countries presented with 

the latest food statistics and developments. 

6) Departments 

Introducing Industry Literature, Interviews & Profiles, Corporate Happenings, 

Products & Services, Projects & Developments, E-News, and 

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Bringing a comprehensive coverage of the most important regional and 

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8) Services 

Project Monitor, Business Links, Coming Events and Career Center are 

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For further information please do not hesitate to contact 

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or by email at: subscriptions@cphworldmedia.com 

By Air-Mail 

Par Avion 


63 




The Hyper Way 



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(P. 42) 

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(P. 12) 



(P. 31) (P. 21) 

كاترشلإا دئاوف 

”طسولأا قرشلا تلاوكأم“ ةلمج في 

لماعلا لوح طسولأا قرشلا تلاوكأم ةّلمج فرعُت 

ةقطنم في لامعلأا لامج في ةص ّصختلما ةّللمجا اهنوكب 

تلاوكألما تاعاطق ةمدلخ ايقيرفأ لاشم و طسولأا قرشلا 

رشن ّمتي .بيضوتلاو تانّوكلماو ةفيفلخا تابورشلماو 

.م.م.ش ايديم دلرو شتأ يب يس لبق نم ةّللمجا 

1985 ماع ذنم 

”طسولأا قرشلا تلاوكأم“ ةلّمج في مككاترشإ للاخ نم 

:ةيلاتلا ماسقلأا نم نوديفتستس 

تافاضلما و تانّوكلما )1 

.ةّيميلقلإا قاوسلأا ىلع صاخ زيكرت عم عاطقلا اذه رابخأ رخآ مسقلا اذه مّدقي 

بيضوتلا )2 

تاّدعلماو تانيكالما تارّوطت رخآ لوح ةلماكتم تامولعم ميدقت وه مسقلا اذه فده ّنإ 

.بيضوتلا عاطق في ةلمعتسلما 

ة ّصاخ عيضاوم )3 

.ةيئاذغلا تاعاطقلا ّمهأ في تاهاتجلإاو تامدلخاو تاّينقتلا مسقلا اذه شقاني 

ةّيعانص رابخأ )4 

.تلاوكألما تاجوتنمو تاّدعم قاوسأ تاراكتبإ و تاهّجوت رخآب مسقلا اذه ّصتيخ 

نادلبلا ريراقت )5 

رخآ عم ةّيلماعلاو ةّيميلقلإا نادلبلا لوح ةلماكتم تامولعم مسقلا اذه في مّدقت 

.تارّوطتلاو تاءاصحلإا 

ماسقأ )6 

ةبتكم اهيف ابم تامولعلما ثدحأ ىلع يوتتح ةقّرفتم ًارابخأ مسقلا اذه في ةّللمجا مّدقت 

عيراشلما ،تامدلخاو تاجتنلما ،تاكرشلا رابخأ ،تاكرشلا تافلمو تلاباقم ،ددعلا 

.معاطلماو قدانفلاو ،ةّينوتركللإا رابخلأا ،تارّوطتلاو 

تارتمؤم و ضراعم )7 

.ةّيلماعلاو ةّيميلقلإا ضراعلما ّمهلأ ةلماكتم ةيطغت مسقلا اذه نّمؤي 

تامدخ )8 

،ةيعانصلا عجارلما ،عيراشلما ةبكاوم لمشت ةّللمجا اهنمؤت تيلا ةّمهلما تامدلخا ّنإ 

.فئاظولا قيسنتو ،ةلبقلما تارتمؤلماو ضراعلما 

لاصّتلإا ءاجرلا تامولعلما نم ديزلم 

: برع قيوستلاو عيزوتلا ريدم نسلحا وبا داج ديسلاب 

+961-1-352419 :سكاف لاسرإ وأ - 142 مّسقم +961-1-748333 :فتالها 

:ينوتركللإا ديبرلا ناونع ىلع وأ 

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