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ياشلاو ةوهقلا صاخ عوضوم<br />

Ceylon Tea Remains<br />

the Most Popular in MENA<br />

Sri Lanka, though relatively small in size, is the world`s fourth largest tea producer. Its annual tea production is approximately 325 million<br />

Kilograms, which accounts for 9% of the world’s tea production. Sri Lanka exports most of its tea, making it the world’s second largest<br />

exporter of tea. The annual tea export volume of Sri Lanka is over 315 million Kilograms. It has a share of 18 % in the global tea exports<br />

market.<br />

“The<br />

country has<br />

exported<br />

303,188<br />

MT of tea<br />

(excluding<br />

re-export of<br />

tea) during<br />

January –<br />

December<br />

2011<br />

period”<br />

Sri Lanka produced teas come from small leaf to long<br />

leaf and from light fragrant cup character to strong,<br />

bright color cup character. Most of the tea brands<br />

and blends in the world market have been enhanced<br />

by a certain percentage of Ceylon Tea. The main<br />

characteristics of Ceylon Tea are – rich, mellow flavor,<br />

golden color and pleasant natural aroma, which<br />

ensure its popularity whenever Ceylon Tea is drunk.<br />

Much of the black tea produced in Sri Lanka is<br />

formed by orthodox process. The plucking of tea<br />

leaves is done only manually, to make sure that only<br />

the unopened leaf bud and two leaves are plucked<br />

and guarantee the quality and taste. Sri Lanka also<br />

produces a small quantity of CTC (cut, tear and curl)<br />

teas and Green tea, instant tea and organic teas.<br />

Sri Lankan teas currently reach approximately 160<br />

Iraq, 14.26%<br />

Libya, 4.67%<br />

Jordan, 4.60%<br />

Kuwait, 5.75%<br />

Saudi Arabia, 2.95%<br />

Egypt, 1.50%<br />

Lebanon, 1.33%<br />

Turkey, 12.09%<br />

countries. At present, <strong>Middle</strong> <strong>East</strong>ern countries and<br />

Gulf region absorb over 50% of local tea exports.<br />

Since early 1990s, the Russian Federation and CIS<br />

countries emerged as major buyers of Ceylon Tea as<br />

well to purchase around 25% of all exports.<br />

According to the Sri Lanka tea exports figures released<br />

by Sri Lanka Tea Board, the country has exported<br />

303,188 MT of tea (excluding re-export of<br />

tea) during January – December 2011 period, registering<br />

a growth rate of 4,671 MT or 1.56% when compared<br />

with 298,517 MT recorded for the same period<br />

in 2010. However, these exports to the <strong>Middle</strong> <strong>East</strong><br />

have failed to maintain a similar growth level and experienced<br />

a marginal decrease of 5,090 MT or -3.11%<br />

during the twelve months of 2011.<br />

Sri Lanka has exported 158,601 MT of tea to major<br />

Tunisia, 1.28% Others,<br />

0.21%<br />

Chart 1: Sri Lanka tea exports to <strong>Middle</strong> <strong>East</strong> region January – December 2011 (in MT)<br />

UAE, 13.72%<br />

Syria, 18.13%<br />

Iran, 19.51%<br />

4 ددع - 28 دّلمج / 2012 )ليربأ( ناسين طسولأا قرشلا تلاوكأم<br />

21

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