articles - Middle East Food (MEF)

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ELPOZO: from Simple to International
Areal vue of EL POZO’S Factory
ELPOZO ALIMENTACION has been working in the
market for over 55 years, offering solutions for consumers’
ever more demanding needs. The challenge
for this company is to re invent itself and move from a
simple food company to a nutritional provider, whose
prime target is to offer today’s society more for less,
concentrating on creating value in the long term. This
organization has its origin in a modest industrial project
which started life in 1954 in the town of Alhama
de Murcia in Murcia. The roots of this initiative go back
as far as 1935 with the opening of a small charcuterie
in the aforementioned town, in the El Pozo (The Water
Well) Square, which gave rise to the brand “ELPOZO”
now well known throughout Spain and many parts of
the world. Furthermore, ELPOZO ALIMENTACION has
been backing innovation for many years as an undisputable
factor for growth in an ever more globalized
world, where what really count are the solutions given
to the demands created. For this reason, from the very
beginning it was decided within the company to stand
by the consumer, the company’s key element and
reason for being. This company enjoys an important
position both nationally and internationally. Its philosophy
of sustained and responsible growth is based
on a policy of re-investment never before seen in the
food sector, within which it is characterized by its main
strengths: the orientation towards the consumer, the
strengthening of innovation and working constantly
for the recognition of its brand.
4 ددع - 28 دّلمج / 2012 )ليربأ( ناسين طسولأا قرشلا تلاوكأم
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