articles - Middle East Food (MEF)

INGREDIENTS & ADDITIVES FOCUS COLORINGS
Consumers Demand
Naturally Colored Confectionery
A recent consumer study commissioned by GNT
shows that today’s discerning consumers pay greater
attention than ever before to food ingredients and
actively avoid products colored with additives when
shopping for themselves and their families.
Commenting on the findings of the research, Paul Collins
of GNT, said: “There was a time when consumers
didn’t pay very much attention to the additives that
went into the food they purchased. However, with all
of the adverse publicity that there has been in recent
years, it is clear from this research that today’s consumer
is now carefully reading the ingredient labels
on all foodstuffs, including confectionery.
“The unique EXBERRY® range of vibrant Coloring
Foods, provide the perfect natural coloring solution
for confectionery manufacturers.”
EXBERRY® Coloring Foods are not additives with their
corresponding E numbers, but rather food ingredients.
From the beginning, the “intelligent combination of
nature and technology” has been the family-owned
company’s philosophy. With the help of state-of-the
art technology, natural raw materials such as ripe
fruits, color intensive vegetables and edible plants are
Azo-free Colors of the Rainbow
A good color, gives the product the natural edge
that is appealing to the consumer. With a market
more sensible to the ingredient declaration, it may
be advisable to carefully consider the composition
Aromatic provides a wide range of high quality colors,
which is free from azo
The unique EXBERRY® range of vibrant Coloring Foods, provide
the perfect natural coloring solution for confectionery
manufacturers
processed into products of the highest quality for confectionery
manufacturers.
With EXBERRY® Coloring Foods, GNT not only provides
vibrant colors from nature, but also the necessary
technological requirements and expert know-how
which means that confectionery manufacturers can
produce products with outstanding colors and appearance.
of the coloring. To choose an azo-free color for a
product can even be a competitive advantage. Besides,
the bakery ingredient manufacturer Aromatic,
provides a wide range of high quality colors, which
is free from azo. The colors are suitable for baked
and unbaked products, neutral in taste and are
stable during baking and for exposure to light. Furthermore,
most of the Aromatic colors now contain
natural coloring. Furthermore, Aromatic also has
a comprehensive assortment of first class flavors.
The products lend a pure, rich and natural taste to
any imaginable application. Many flavors are available
with, as well as without color, but are based on
the same basic recipe. The colored flavors are also
available with azo and non-azo. Besides, Azo is the
name on a chemical group used for coloring. They
are synthetic, and provide very vivid and strong
colors. It is claimed that azo colors increase, or even
cause, hyperactivity in children. The effects of azo
colors on hyperactivity have been studied since
the late 1970s, but it has been difficult to prove the
effect. The use of azo colors in products sold on
the consumer market within the EU, is since 2010
regulated.
Middle East Food (MEF) April 2012 / Vol. XXVIII Issue 4
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