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articles - Middle East Food (MEF)

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DEPARTMENTS INTERVIEWS & PROFILES<br />

Inspiring Passion<br />

Dr. Suwelack is a German based freeze-dried instant<br />

coffee producer with more than 40 years experience in<br />

serving major roasters, brands, retailers and vending<br />

industries worldwide. Using innovative technology,<br />

including unique aroma protection processes for the<br />

production of its wide range of aromatic freeze dried<br />

coffees Dr. Suwelack has succeeded in offering a supe-<br />

cludes Collagen, CoQ10 and Lutein, to help nourish<br />

the skin and deliver anti-aging benefits.<br />

Heart and Diabetic Healthy Bars help to lower<br />

blood pressure and the risk of heart disease.<br />

Among the nutrients contained in the heart bars<br />

are L-Carnitine and L-Arginine and Zinc which can<br />

help reduce homocysteine levels while the diabetic<br />

bars are an excellent source of fiber and contain<br />

Zinc, Copper and Selenium which can help control<br />

blood sugar levels.<br />

Brain Tonic which combined nutrients such as Vitamins<br />

A, C and E; Acetyl L-Carnitine, Choline, CoQ10,<br />

GABA, Gingko Biloba and Phosphatidyl Choline to<br />

enhance mental acuity and focus.<br />

Immunity Boosting Ice Cream which is fortified<br />

with Vitamins A, E, C, B1, B12, B2 and B6; as well as<br />

Biotin, Folic Acid, Selenium, Zinc, CoQ10 and Lycopene.<br />

It’s important to note that all of Fortitech’s premixes<br />

are customized for the unique needs of each<br />

customer. None of them are ‘one size fits all’ or ‘off<br />

the shelf’. Fortitech is FS 22000 certified, with a<br />

stringent Allergen Monitoring Program and meets<br />

GMA-safe, cGMP, GMO-free, HACCP, Organic, Kosher<br />

and Halal standards. Each nutrient premix is manufactured<br />

under the strictest GMPs in the industry.<br />

rior quality, meeting the highest requirements.<br />

The challenge of the company is to entirely and qualitatively<br />

preserve the specificity and aroma of fresh<br />

brewed coffee in the final product. The first step in<br />

this direction of high quality soluble coffee lies in the<br />

careful selection of green coffee beans from the most<br />

important production areas worldwide. Then, Dr. Suwelack<br />

engineers developed a gentle and most innovative<br />

process for the handling of the coffee aroma<br />

throughout its manufacturing, the unique Coffee Aroma<br />

Protection System (CAP) that enables to keep the<br />

full aromatic character of the beans during extraction<br />

which continues until they are carefully freeze-dried.<br />

Only with the aid of this specific aroma management<br />

from Dr. Suwelack it is possible to ensure the exceptionally<br />

high quality as well as the multifarious diversity<br />

of the various flavors of the coffee.<br />

Dr. Suwelack completes its services by a consistent<br />

customer orientation. A competent service team has<br />

optimally aligned itself to the diverse demands of its<br />

customers. It accompanies individual vending projects<br />

from the conception of new products through to the<br />

market launch, allowing customers to seek the company’s<br />

help in the sector of market analysis with test<br />

panels and a professional product profile.<br />

<strong>Middle</strong> <strong>East</strong> <strong>Food</strong> (<strong>MEF</strong>) April 2012 / Vol. XXVIII Issue 4<br />

50

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