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articles - Middle East Food (MEF)

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INDUSTRY SPOTLIGHTS BOTTLED WATER<br />

Less Chemicals More Savings<br />

Sidel will set new standards for sensitive products<br />

bottled in PET. With new packaging solutions, new and<br />

improved technology and an ever-growing service<br />

portfolio, Sidel is the leading player in aseptic PET and<br />

strives to be “A Better Match” for the sensitive products<br />

industry. Sensitive products have become the fastest<br />

Introducing Volvic’s First Plant-Based Bottle<br />

A first for the market, Volvic has announced the debut<br />

of its renewable plant-based bottle. Made from<br />

20 percent plant-based materials, the new bottle<br />

perfectly protects the goodness of the volcanic nat-<br />

Renewable plant-based bottle<br />

growing area for PET bottles in recent years as a result<br />

of consumers’ expectations for more natural, healthy<br />

and value-added products. This has led to a rise in<br />

demand for aseptic, hot-fill and ultra clean solutions<br />

to package juices, nectars, isotonics, teas, liquid dairy<br />

products and products with pulps and p<strong>articles</strong>. Furthermore,<br />

beverage producers need to focus on food<br />

safety and simple and efficient packaging solutions<br />

to satisfy growing demands, but also on flexible solutions<br />

that cater to different packaging formats and<br />

types with minimal production downtime and costs.<br />

The company will also unveil a number of pioneering<br />

technologies and innovative packaging solutions<br />

designed to satisfy the rising demands for healthier<br />

drinks while respecting the specifications of those<br />

sensitive products. Among them are extensive aseptic<br />

capabilities, including the proven dry preforms decontamination<br />

technology PredisTM. Combi Predis/Capdis<br />

FMa has been specifically designed for the aseptic<br />

blowing, filling and capping of sensitive products in<br />

PET bottles and is still unique in aseptic configuration.<br />

Sidel was the first company to introduce such innovative<br />

technology in 2006 to improve customers’ total<br />

cost of ownership and sustainability targets regarding<br />

water and energy consumption.<br />

ural mineral water inside, whilst still being 100 percent<br />

recyclable. Known for its volcanic origins and<br />

unique mineral composition, Volvic natural mineral<br />

water is a gift from the earth itself. Sourced from the<br />

depths of ancient volcanoes in the Auvergne province<br />

of France, Volvic is naturally filtered through 6<br />

layers of volcanic rock and is free of pollution and<br />

additives, but it’s the natural filtration that gives<br />

Volvic its unique mineral composition and perfectly<br />

balanced taste. To help preserve these natural qualities<br />

and the unique environment they come from,<br />

Volvic works closely with its partners and stakeholders<br />

to protect more than 38 km2 of incredible biodiversity.<br />

Only 15 percent of the naturally flowing<br />

Volvic water is bottled every year, and since 1995,<br />

Volvic has made major strides in reducing the quantity<br />

of plastic in its bottles by 30 percent, as well<br />

as introduced up to 35 percent of recycled plastic<br />

in many others. Made for their 0.33L, 0.5L and 1.5L<br />

bottles, the new 20 percent plant-based materials<br />

limit the use of petroleum in packaging to perfectly<br />

protect the water inside so it’s always at its best,<br />

and of course they remain 100 percent recyclable.<br />

<strong>Middle</strong> <strong>East</strong> <strong>Food</strong> (<strong>MEF</strong>) April 2012 / Vol. XXVIII Issue 4<br />

28

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