articles - Middle East Food (MEF)
articles - Middle East Food (MEF)
articles - Middle East Food (MEF)
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
PACKAGING PACKING<br />
<strong>Middle</strong> <strong>East</strong> Driven by<br />
Global Packaging Growth<br />
T<br />
he global packaging industry will reach USD820 billion by 2016, driven by increasing demand for packaging in emerging and transitional<br />
economies. A 3% per annum growth rate will focus on board products and rigid plastics. The global plastic packaging market will<br />
follow a modest growth rate in mature markets and a progressive above average growth rate in emerging markets to reach USD196.42<br />
billion in 2012. In 2010, sales for the <strong>Middle</strong> <strong>East</strong> & North Africa stood at around USD3.34 Billion, of which food packaging accounted for about<br />
80%.<br />
“Global<br />
packaging<br />
industry<br />
to reach<br />
USD820<br />
billion by<br />
2016”<br />
Global packaging industry to reach USD820 billion<br />
by 2016<br />
The global packaging industry will swell to almost<br />
USD820 billion by 2016 predicts Pira International in<br />
a new market forecast. Driven mainly by increasing demand<br />
for packaging in emerging and transitional economies,<br />
a 3% per annum growth rate will focus on board<br />
products and rigid plastics, with USD 40 billion and USD<br />
33 billion in cumulative predicted growth respectively<br />
to 2016.<br />
Pira’s “Future of Global Packaging Market and Technology<br />
Forecasts to 2016” notes that this growth is being<br />
driven by a number of broad trends such as growing<br />
urbanization, investment in housing and construction,<br />
a burgeoning healthcare sector and the rapid development<br />
still evident in the emerging economies, including<br />
China, India, Brazil and some eastern European countries.<br />
An increase in personal disposable income in the<br />
developing regions fuels consumption across a broad<br />
range of products, with consequential growth in demand<br />
for the packaging of these goods. For instance,<br />
increased demand for white goods, like washing machines<br />
and dishwashers, driven also by growing time<br />
pressure on consumer lifestyles, leads not just to a growing<br />
demand for packaging for the machines themselves,<br />
but also for associated products such as the household<br />
care products needed to operate these machines, thus<br />
stimulating demand across a range of packaging media.<br />
Plastic packaging market to reach USD196.42 billion<br />
in 2012<br />
Although the overall packaging industry was severely<br />
impacted by the economic recession, the plastic packaging<br />
market is gradually gaining significance through<br />
the latest technologies and enhanced products in the<br />
vast global packaging industry as Visiongain found in<br />
its “The Plastic Packaging Market 2012-2022” report. The<br />
global plastic packaging market is expected to follow a<br />
modest growth rate in mature markets and a progressive<br />
above average growth rate in emerging markets.<br />
According to Visiongain, the global plastic packaging<br />
market will reach USD196.42 billion in 2012.<br />
Whilst the recession impacted demand for all types of<br />
packaging; upcoming environmental issues, changing<br />
consumer needs, high disposable incomes and improved<br />
Photo Courtesy of : Cama 1 Spa<br />
packaging products, have resulted in sturdy growth for<br />
plastic packaging. Visiongain expects the global packaging<br />
market and in particular, the plastic packaging market<br />
to demonstrate solid growth in line with previously<br />
expected growth rates. The emerging economies, which<br />
in total maintained positive growth during the crisis, will<br />
continue to register strong growth, driving demand for<br />
sustainable, lightweight, user-friendly and enhanced<br />
plastic packaging products in the coming decade. Plastics<br />
have increasingly replaced traditional materials in the<br />
packaging industry because of their lightweight and superior<br />
functionality. Although the consumption of flexible<br />
plastic packaging is growing at a rapid pace, rigid<br />
plastic packaging still holds the majority of the market.<br />
The global plastic packaging industry is expected to exhibit<br />
solid growth, driven by three major drivers - escalating<br />
demand for lightweight and sustainable packaging<br />
solutions; healthier and better lifestyles worldwide; and<br />
rapidly developing emerging markets with improved<br />
disposable incomes and growing consumer demand for<br />
plastic packaging across all submarkets.<br />
MENA flexible packaging growth to be 4-5%<br />
The flexible packaging industries in the <strong>Middle</strong> <strong>East</strong> &<br />
North Africa (MENA) region currently account for around<br />
5% of the world market according to a PCI Films report<br />
“The <strong>Middle</strong> <strong>East</strong> & African Flexible Packaging Market<br />
2011”. It states that 2010 sales for the region stood at<br />
around USD3.34 Billion, of which food packaging accounted<br />
for about 80%. Growth was around 7% and is<br />
predicted to continue increasing by around 4-5% per<br />
year until 2015.<br />
<strong>Middle</strong> <strong>East</strong> <strong>Food</strong> (<strong>MEF</strong>) April 2012 / Vol. XXVIII Issue 4<br />
12
Change language