articles - Middle East Food (MEF)

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The Color of Health
Increased awareness, growing consumer preference for healthy products and preventive health measures are some of the reasons behind the
Carotenoids market growth, which is expected to continue, at least until 2018. Initially used as simple colorants, carotenoids antioxydative
properties have propelled them into stardom among food colorants. Beta-carotene is the pack’s best seller with sales reaching over USD261
million in 2010 and expected to be worth USD334 million in 2018, a compound annual growth rate (CAGR) of 3.1 percent.
“Global
market for
carotenoids
… projected
to reach
USD1.3
billion by
2017”
Antioxydative characteristics behind carotenoid’s
rise of interest
Increasing awareness among consumers about the
health benefits of carotenoids and the growing consumer
preference for natural and healthy food products
is driving the global market for carotenoids,
which is projected to reach USD1.3 billion by 2017,
according to “Carotenoids: A Global Strategic Business
Report," from Global Industry Analysts. The report
adds that an aging global population, need for
healthy food products, and growing consumer interest
in nutrition and preventive health measures are
expected to drive consumption of carotenoids. The
market also is likely to benefit from the discovery of
new health benefits backed by increased research
findings on the benefits of carotenoids.
The antioxidative properties of carotenoids have propelled
their extensive usage in food industry where
Beta-apo-8-carotenal-ester
the components were earlier used only as colorants.
In the coming Zeaxanthin years, natural carotenoids are expected
to Zeaxanthin
find increased acceptance among consumers,
taking Beta-apo-8-carotenal
share away from the synthetic carotenoids
Beta-apo-8-carotenal
market due to
Lycopene
the increasing demand for fortified
and natural food products.
Lycopene
Beta-apo-8-carotenal-ester
Capsanthin
Astaxanthin
Lutein
Beta-Carotene
The majority of the sales in the global carotenoids
market are sourced from the mature markets including
the United States and Europe; however, developing
countries such as China, India, Japan and Malaysia
are expected to post significant sales over the
coming years.
Beta-carotene, used extensively in foods and supplements,
constitutes the largest product segment in the
global carotenoids market. The growing popularity of
beta-carotene is attributed to health benefits offered
by the pigment and its extensive use as a food-coloring
agent. The segment market faces tough times
owing to the consumer shift toward natural products
such as carrot juice, particularly in the European market.
Rise in the number of producers of algae-derived
and synthetic beta-carotene has led to a steep imbalance
in the demand and supply situation, contributing
to a downward slide in the prices.
Carotenoids growth until 2018
Concerning Beta-carotene, BCC research noted that
it is the best-selling carotenoid globally, accounting
for USD261 million in 2010 and that it will be worth
USD334 million in 2018, a compound annual growth
Canthaxanthin
Chart Canthaxanthin
1: Global Carotenoids Market Value by Product Type, 2010 And 2018 (USD Millions)
Annatto
2018
Annatto
Capsanthin
Beta-apo-8-carotenal-ester
Capsanthin
Astaxanthin
Zeaxanthin
Astaxanthin
Lutein
Beta-apo-8-carotenal
Lutein
Beta-Carotene
2010
Beta-Carotene Lycopene
0
Canthaxanthin
0 50
Annatto
50
100
100
150
150
200
200
250
250
300
300
350
350
400
400
Source: BCC Researcher
0 50 100 150 200 250 300 350 400
4 ددع - 28 دّلمج / 2012 )ليربأ( ناسين طسولأا قرشلا تلاوكأم
07
2018
2010
2
2