ArticleKnow your Enemy!The competition-fear factorkeeps quite a few IOV membersaway from local IOV events –and indeed any event whereothers in the industry gather. Ipersonally think this is a shame –and not only because it stopsmembers from benefiting fullyfrom their membership. Acommon objection to going toIOV meetings is that they are full<strong>of</strong> newcomers wanting to drainevery last drop <strong>of</strong> information out<strong>of</strong> those with more experience.To be honest, you can’t blamethem. As long as they start toshare that information withothers then the ‘big’ wheel keepsturning. After all – who did youlearn your skills from?If you feel this way and don’tmix because <strong>of</strong> it, please thinkagain as you are missing anopportunity. These ‘sponges’ aregoing to be soaking up theinformation from other sources,if not from you, so you might aswell position yourself in theirminds as some sort <strong>of</strong> industryguru. My experience is thatthese people are likely to passwork your way when they comeacross something they can’thandle. You will also find thatevery now and then you’ll have ajob that requires extra hands -and extra cheap hands that areeager to learn!Above all, the benefit <strong>of</strong>interacting with those with lessexperience is that you’ll get theopportunity to guide them downa path which ultimately willbenefit your business. Sharinginformation with them on whatyou charge is especiallybeneficial because at least theywill know what fees they shouldbe charging once adequatelyexperienced. They’ll only get thisinformation from other sourcesanyway – such as posing as apotential client and prising it out<strong>of</strong> you that way. Be upfront withit but also take the opportunityto explain why you charge whatyou do. The more videographersout there charging a realistic feethe better it is for all <strong>of</strong> us.At the very least, knowing alittle more about yourcompetitors’ businesses shouldenable you to improve your own.So you Think youKnow it All?Whilst I can sympathise with thevideographer who does notnetwork through fear <strong>of</strong> losingbusiness, what I have greatdifficulty in understanding is thevideographer who believes theyhave nothing to learn fromanyone else. The dreaded knowit-all!Probably even morefrustrating are the know-it-allswho do network and constantlyshare their opinion on just abouteverything – regardless <strong>of</strong>whether it’s wanted or not.These people have the capacityto make me lose the will to live!Believe me you don’t know allthere is to know about thisindustry and I doubt there isanyone who does. Everyproduction will present you withdifferent challenges – be ittechnical, creative or business –so at some point you willdefinitely need to lean onsomeone else. You have ears soplease use them sometimes!Online NetworkingAs there were fears that TVwould kill <strong>of</strong>f Radio, there’s asimilar fear that the Internet willkill <strong>of</strong>f the need to have face-t<strong>of</strong>acecommunication. I mean,why travel to an event just tomeet people when you can sit onyour backside and get the samething? Sorry guys – but youcan’t.I’m a great believer in theInternet and all that it does. Ithink support forums andwebsites are great for gettingand sharing a range <strong>of</strong> opinionson technology and the craft. TheIOV’s forums are themselves agreat example <strong>of</strong> how an industrycan interact and exchange ideasand experiences. The IOVforums prove time and timeagain that they also provide anexcellent means <strong>of</strong> sharing work.But are they the be all and endall <strong>of</strong> networking? I don’t thinkso. They are just one <strong>of</strong> thenetworking tools available to us.The strongest bonds betweenpeople in the industry are bornthrough social interchange. Youwork and share work with peoplewho you like, respect and trust –and whilst the Internet is great forbreaking the ice and making initialcontact, its drawback is that it’s afaceless medium. A clearerunderstanding can be gained byconsidering online datingagencies. Whilst these agenciesare rife and, so I’ve heard,successful in bringing peopletogether, eventually you are goingto have to face that online pr<strong>of</strong>ileacross a breakfast table!Before you think thatwebcams will provide for thisshortfall, think again!Teleconferencing facilities havebeen around for donkey’s yearsand whilst they have their place,they have never caught on to theextent that they replace the needfor real-life exchanges. Skype isa great example. Lots <strong>of</strong> peoplehave Skype, and many <strong>of</strong> themhave a webcam attached – butmost only chose to engage theirwebcam with those who theyalready have a good socialrapport with.Getting back to purekeyboard or text networking overthe Internet or even mobilephone text, one <strong>of</strong> the commonproblems with it is that it’s soeasy to be misunderstood. Atleast half <strong>of</strong> your communicationwill be achieved by your bodylanguage and facial expression.This shortcoming has seen thegrowing use <strong>of</strong> Smilies andEmoticons. According Wikipedia,an Emoticon is “a small piece <strong>of</strong>specialized ASCII art (usually twoto five characters, always on asingle line) used in textmessages as informal markup toindicate emotions and attitudesthat would be conveyed by bodylanguage in face-to-facecommunications.”Call me old fashioned – butisn’t this just an admission thatthis type <strong>of</strong> communication doesnot always achieve the desiredresult? After all, goodcommunication is all about the‘Message Received’ and not the‘Message Sent’! ;o)Networking RoundupSo, what can you do to increaseyour networking activities? Theanswer to this is anything andeverything that extends yourcontacts within the industry.Get online and participate inforum discussions – but at thesame time understand theirlimitations. Go to local andnational trade events and mingle.If you discover that a newvideography business has sprungup in your home town orneighbourhood, make contactwith them. Find out if they are<strong>of</strong>fering something that you don’t– or vice versa – and suggest abit <strong>of</strong> cross-trading orcollaboration. If you are a guestat a wedding or an event andthere’s a videographer workingthere – say hello!I’m sure that most <strong>of</strong> you doall <strong>of</strong> this and more, but I alsosuspect that there are some inthe industry who are happilytucked away under their hoodiesoblivious to the opportunitiesthey are missing! Kevin Cook F.Inst.V.Next month: I’ll be looking atCustomer Care next month, andhow to exceed your client’sexpectations. I hope to revealhow a tug <strong>of</strong> the old forelock cando wonders for your bottom line!24 August <strong>2007</strong> Focus Magazine www.iov.com
CLASSIFIED SECTION CLASSIFIED SECTION CLASSIFIED SECTION CALL KEVIN COOK ON 020 8502 3817 FOR MORE DETAILSEquipment & Service Suppliers SALES & WANTS SALES & WANTS SALES & WANTS SALES & WANTS CALL 020 8502 3817 OR ORDER ON-LINE AT WWW.IOV.CO.UKSales & Wants RatesAll adverts are listed here and atwww.iov.co.uk for up to three issues/months.IOV Members£17.63 Inc. VAT per item(per 25 words or part there<strong>of</strong>)Non Members£23.50 Inc. VAT per item(per 25 words or part there<strong>of</strong>)Cameras/CamcordersFujinon WCV-82SC Wide ConversionLensPr<strong>of</strong>essional 0.8x wide conversion lens.82mm. Suitable For JVC ProHDCamcorders. JVC GY-HD111E HDCamcorder or JVC GY-HD251EPr<strong>of</strong>essional Video Camera. New &Unsed. Bought in Error. £350.00Contact Seamus: 00353872468356Email: oreillyfamily@gmail.com [153]Canon Broadcast Wide angle LensCanon J8x6B4 IRS SX12 (if8x) mounting suitable for Beta, BetaSPand DigiBeta cameras. £1450.00 OVNO.Broadcast wide angle lens with 2 timesconvertor. Lens in very good condition noscratches on the glass. Can Email photo'sif required.Contact Alan: 01373 471165Email: alan.c@blueyonder.co.uk [153]Sony DSR250P and EquipmentDSR 250P Boxed. 0hrs / hold-all / wheeltrolley/ rain cover. Wide anglelens. Tripod. Hawkwood twin charger/power supply with 2 x 4hourbatteries. Ultra light. Bebob Zoe. Allequipment virtually brand new.Cost over £5000 will accept £2000.Contact Joe: 07920 162518Email: Luke@luke20.fsnet.co.uk [152]JVC GY-HD101E HDV camera, JVCBR-HD50 HDV Deck & ExtrasJVC GY-HD101E 3-CCD ProHD Camera(LIKE NEW) with interchangeable lenscamera. Shoulder-mounted for stability.Flip-out screen AND viewfinder. Used onabout 5 jobs (weddings and a gig). Wasbought Christmas ’06.. Only 60 plushours on camera heads. Comes with S<strong>of</strong>tcarry case that will hold plenty <strong>of</strong>accessories, Manuals, FUJINON TV Zoomlens (amazing), 4 JVC batteries, doublecharger(charges two JVC batteries atsame time), A box <strong>of</strong> 10 JVC HDV tapes(63 ME), SD Memory Card (Panasonic 16MB) ….all accessories and extras thatoriginally came with it, not a scratch onit… Also, an Anton Baeur battery adapterplate to go with camera… (will throw thisin whether you want it or not!!) Welcometo come and try it out and shoot withit. Price: 3,500.00 Euro or nearest <strong>of</strong>fer.Also for sale: The JVC BR-HD50 deck thatgoes with the above camera. (http://www.eurotek.ie/recording/jvcrecorders.htm) Plays and records HDVand mini-DV. Plays but doesn’t recordDVCam. Bought Christmas ’06, 71 hourson heads. Again, not a scratch. Will g<strong>of</strong>or 2,500.00 or nearest <strong>of</strong>fer. Would liketo sell camera AND deck, but will sellseparately. Willing to travel to sell ormeet half-way.Contact Richard: 00353 (0) 86-37040980r 00353 (0)1-4406693Email: info@brideandgroom.ie [153]Production Kit For SaleComplete production Kit , cameras,tripods , lights , Players , Monitors , EditPc's , mic's ..www.diamondgeezer.uk.comContact Dev: 07957 222 867Email: info.films@gamil.com [152]Four Canon XL1's and editingequipmentTwo with B&W viewfinders and micadapters - two with colourviewfinders. All with batteries, cases,etc. As new - stored for years.Offers around £750 each.Two Casablanca Avios. Offers around£350 each.Also - DVD Recorders, monitors,camcorders free to collector.Contact: John on 00353 1 495 3937 /Email: dalyvideo@utvinternet.ie [152]DSR200APShoulder mounted three chipped DVCAMcamcorder. Sony DSR200AP (revisedmodel <strong>of</strong> the 200). Three 1/3" chip,shoulder mounted camcorder. Takes fullsizeDVCAM cassettes (up to 3hrscontinous recording). Manual overridesfor all functions or full auto. 2 channelBalanced XLR inputs. Supplied withcharger, camera power adaptor, 1xNP570 battery and comes withcustomised flight bag. 7 years old,regularly serviced at BSC Reading. Price:£900 plus VAT.(Based in SE London)Contact Phil: 020 7635 0732or 07958 634 952Email: phil@purpleflame.com [152]JVC GY-DV5000E Camera andManfrotto 516/515 tripodJVC GY-DV5000E camera, less than 25hrs14x lens 2 batteries, rain jacket,manual and carry case £2200.Manfrotto 516/515 tripod for the aboveand similar £350Contact Mike: 01782 644587 [151]Email: mike@altavideo.co.ukVideo Cameras for SalePanasonic AG DVC200 30 Drum Hours14x Lens £2,000.00. Sony DSR PD150PLow Hours £1,250.00. Sony DSR 250P50 Drum Hours £1,850.00. SachtlerVideo 14 Pedestal Pr<strong>of</strong>essional Tripod.£950.00 Tascam DA-P1 Portable DATRecorder & Player £275. Sachtler DV4pr<strong>of</strong>essional tripod and sturdy tripod case£550.00 [151]Contact John: 07860-490676 (anytime)Email: videocameras@hotmail.co.ukComplete video outfit for saleI have many items for sale in almost newcondition. Most <strong>of</strong> the items have beenused rarely (for a hobby) and some itemsnever used. There are too many items tolist so please visit my website for furtherinformation on all the equipment I havefor sale. http://www.rogerwilshaw.co.uk/forsale.htmContact Roger: 07766 540403 [150]Email: rogerwilshaw1701@hotmail.co.ukRecorders/PlayersSony HVR-DR60 Hard Disk RecordingUnitAs reviewed in the May <strong>2007</strong> Focusmagazine. Nearly new, mint condition,£875.00 ovno.Contact Jonathan: 07828 497372Email: jonathangrose@aol.com [153]Sony DV-300E Digital Video CassetteRecorder and Manfrotto tripod headVery useful mini-DV player/recorder withmains power or batteryoptions. FireWire, A/V and S-videoconnections. Excellent condition, lightuse only. Boxed. £500.00.Manfrotto 501 tripod head. £80.00.Contact Barrytel: 01628 528682email: barry@bwvide<strong>of</strong>ilms.co.uk [152]Continued… Call 020 8502 3817 or order on-line at www.iov.co.uk www.iov.com Focus Magazine August <strong>2007</strong> 25