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July 2007 - Institute of Videography

July 2007 - Institute of Videography

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Industry NewsGood GearLight HMI LightGearBox has announced itsappointment as a fully authorisedSony Specialist Dealer. Thispartnership puts GearBox into asmall elite <strong>of</strong> UK companies<strong>of</strong>ficially accredited to supply thecomplete range <strong>of</strong> SonyBroadcast & Pr<strong>of</strong>essional A/Vproducts, up to and including theHDCAM SR range <strong>of</strong> VTRs.GearBox Managing Director,Richard Eastwood, commented:“In our view, Sony Broadcast<strong>of</strong>fers the finest range <strong>of</strong>pr<strong>of</strong>essional A/V products availableto the market. This SpecialistDealer accreditation signifies ourcompany’s strong, long termcommitment to the Sony brand;we are extremely proud to be<strong>of</strong>ficially recognised by thecompany as major league player.”GearBox operates one <strong>of</strong> thelargest and most comprehensiveranges <strong>of</strong> Sony Pr<strong>of</strong>essional VTRsavailable to hire in Europe,including one <strong>of</strong> the largest fleets<strong>of</strong> the flagship SRW-5500 HDCAMSR VTRs. Added to this, GearBoxalso <strong>of</strong>fers extensive stocks <strong>of</strong>Sony HDCAM, HDV, XDCAM,MPEG IMX, Digital Betacam andDVCAM VTRs, and is currentlyinvesting heavily in the latestgeneration <strong>of</strong> Sony HD Cameras,Camcorders and ProductionMonitors.Commenting on the latestdealer to sign up to theaccreditation programme, CarlPring, UK Marketing Manager,Sony Broadcast & Pr<strong>of</strong>essionalsaid: “Recognising GearBox’sstrength in the post-productioncommunity made them anobvious addition to the Sonyspecialist dealer network.Bringing GearBox on board addsfurther value to the strongservice and support we continueto deliver to our customers.”Pictured left to right is RichardEastwood, Carl Pring and LouiseEastwood, co-owner <strong>of</strong> GearBox.For further details please contact theSales Department on 020 8963 8633or by email - sales@gearbox.com. Orvisit the GearBox website -www.gearbox.com.PAG, the camera power andlighting specialist, has introduceda new 24W PowerArc plug-in HMIunit, designed for use with itsminiaturised 12V Paglight M.The Paglight M is a morecompact version <strong>of</strong> the industrystandardENG Paglight. It has a35mmreflector andmeasuresapproximately90mm, frontto back, withthe standardhalogenlampholder.Its reducedproportionscomplementthe newgeneration <strong>of</strong>smaller broadcastdigital camcorders, as well asDV and high-definition hand-heldcamcorders.The Paglight M maintains many<strong>of</strong> the features first seen in thedesign <strong>of</strong> the original Paglight. Itis impact resistant, light-inweight,and maintains a lowtemperature during use. Thelatter is aided by an efficient heatdissipation system, part <strong>of</strong> thepatented design <strong>of</strong> the lamphead. The design incorporatesthe plug-in lamp holder featurewhich enables the light to beinstantly converted from halogento a metal-halide arc light.The PowerArc utilises a 24Wlamp which has an outputequivalent to 100W <strong>of</strong>halogen light, but atdaylight colourtemperature. Itproduces a s<strong>of</strong>t, cleanand evenspectraldistributionwhich isfullyfocusable-from spotto flood.PAG claimsthat thequality andprojection <strong>of</strong> the HMI light outputis far superior to LED cameralights, and yet the powerconsumption is relatively low,making the Paglight PowerArcideally suited to pr<strong>of</strong>essionalapplications.For further details contact PAG direct- see Batteries & Power in TradeDirectory on page 27.

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