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AddFreedom.Learn more about ourpowerful Phocus imageprocessing software.www.hasselblad.com/freedom19 2Working the wayphotographers work.LightRoom or Phocus, the ChoiceIs Yours. Today’s H cameras are partof a highly flexible system designed tomeet the ever changing demands ofhigh-end photography. In addition to arange of user customised options , withthe H5D System, you can work withinour own powerful image processingsoftware Phocus, ensuring that you haveaccess to all the most recent and usefulfunctions and developments. Or you canchoose to work with your Hasselbladfiles straight in Lightroom if you aremore familiar with Adobe’s software.All H5D cameras ship with a free copyof Adobe’s Lightroom 4.Phocus. Hasselblad’s proprietary imageprocessing software allows you to getthe most from the world’s most detailedimage files and to achieve groundbreakingnew levels of image qualityand technical precision. Phocus combineswith Hasselblad’s Natural ColourSolution and our advanced lens correctionsoftware to provide ultimate imagequality for every file. Phocus offersvarious highly specialized tools such asMulti-Shot support, as well as providingthe platform for our Phocus MobileApp, available from the Apple App Store,which enables wireless connectivity forthe iPad and iPod Touch.LIGHTROOM. In today’s hectic world,you may wish to work with what is mostfamiliar to you, instead of learning somethingnew. Adobe’s Lightroom is theworld’s most popular image processingsoftware, and we are continually improvingthe integration between Lightroomand Phocus. You can even operateyour Hasselblad camera tethered toLightroom thanks to a recently releasedplug-in. The Hasselblad Natural ColourSystem has also been ported intoLightroom together with our digital lenscorrection profiles.Ideal for medium format photographyas well as for aspirational 35 mm professionals,advanced amateurs and enthusiastsalike, Lightroom enables you toperfect, search, process and organizeyour images in a single solution regardlessof their source or your own experienceor skill level.