Dimitris Theoccharis20Does your system giveyou what you want,or only what you need?AddPossibility.Explore an entirely new worldof creative and technical freedom.www.hasselblad.com/possibility
221Go With the Flow - It’s YourCamera, Not Ours. Over the years wehave learned a lot about how photographerswork. We have also learned thatyou cannot always predict how you willneed to work in a given situation.For that reason we have designedthe <strong>H5D</strong> to be highly customizable sothat you can work precisely the way youwant to work, depending on your mood,the situation, or the job at hand. A singlebutton press lets you load your preferredprofile and the <strong>H5D</strong> will be set up foraction, with AF-mode, aperture/exposuretime, user button configuration, etc., predefinedaccording to your preferences.Any complete set-up of the cameracan be saved as a custom profile, andyou can even export and upload your profilesto other <strong>H5D</strong> cameras.Freedom of View. With a <strong>Hasselblad</strong>system you can see – and capture– images in a variety of ways. Youcan choose, for instance, between aneye-level or waist-level viewfinder. Thischoice of viewfinders enables you toshoot in the fashion that suits you orthe shoot the most; maintaining eye contactwith the model, or gaining impact byshooting from a lower perspective, forexample. And with the use of our uniqueTilt and Shift adapter, you get an evenwider wide range of creative focusingpossibilities. You can also easily attachyour <strong>H5D</strong> to a view camera for advancedstudio work.Staying Straight (Or Not). All <strong>H5D</strong>cameras feature a Digital Spirit Levelfunction, which assists the user in placingthe camera vertically or horizontally,in order to attain the desired positioning,guided by information on the rear displayand on the viewfinder display.Is What You See, What You Get?Often, the first obvious thing to checkafter capture is whether an image is infocus or not. Removing your hands fromthe camera to enter a menu system,touch screen or otherwise, can wastevaluable time.For this reason, we have designedthe <strong>H5D</strong> to provide instant focus confirmvia one of six reprogrammable buttons(AE-L, True Focus, Mirror Up, Stop Down,P1 and P2).