24 Qatar SITES ConstruCtion Domasco, agent for Volvo Trucks <strong>in</strong> Qatar, has reported a tremendous <strong>surge</strong> <strong>in</strong> sales compared <strong>to</strong> the same period last year. Ow<strong>in</strong>g <strong>to</strong> good cus<strong>to</strong>mer service, excellent technology and prompt after sales, Volvo has been steadily build<strong>in</strong>g market presence <strong>in</strong> Qatar’s grow<strong>in</strong>g construction <strong>in</strong>dustry, says Domasco. Domasco-Volvo Trucks, which started commercial activities with the successful launch of the FM series trucks <strong>in</strong> January 2009, recently unveiled the allnew Volvo FMX l<strong>in</strong>e at a gather- <strong>in</strong>g, attended by construction company decision-makers. Cont<strong>in</strong>u<strong>in</strong>g an 80-year tradition of reliability <strong>in</strong> construction bus<strong>in</strong>ess equipment and trucks, Volvo cont<strong>in</strong>ues <strong>to</strong> <strong>in</strong>vest aggressively <strong>in</strong> product development even <strong>in</strong> try<strong>in</strong>g times such as the recent recession. While other manufacturers were carry<strong>in</strong>g past years’ <strong>in</strong>ven<strong>to</strong>ry, Volvo actively <strong>in</strong>vested <strong>in</strong> product development, afford<strong>in</strong>g the brand timely new products as the economy slowly crept <strong>to</strong> an upsw<strong>in</strong>g. “The global values upheld by Volvo are clear – absolutely no compromise on product devel- opment, cus<strong>to</strong>mer satisfaction and core values - quality, safety and care for the environment,” says Domasco-Volvo Trucks. The new FMX series is a concrete example of meticulous and cont<strong>in</strong>uous product development the brand is known for, says Domasco-Volvo Trucks Sales and Market<strong>in</strong>g Manager Amjad Juma. “Volvo’s product specialists have taken the very successful and proven FM series truck, kick<strong>in</strong>g it up several notches. The drivel<strong>in</strong>e from the current FM stays <strong>in</strong>tact, which is the best <strong>in</strong> the <strong>in</strong>dustry based on numerous cus<strong>to</strong>mers surveyed across many markets. There are two ma<strong>in</strong> reasons for its popularity - excellent power and low fuel consumption,” he says. Drivers’ and truck owners’ feedback provided the <strong>in</strong>spiration for many of the new features on the new FMX -- high ground clearance, three-part steel bumper with 3mm thick steel corners, rugged skid plate and proactive bull bar, new headlamp mesh protection, rugged mirror <strong>in</strong>stallation which can withstand external damage and scratch<strong>in</strong>g. “The narrow mirror arm helps improve safety with better peripheral visibility from the driv- er’s position. The heavy duty eng<strong>in</strong>e protec<strong>to</strong>rs help prevent damage <strong>to</strong> vital components, while higher air <strong>in</strong>take position optimizes the quality of air <strong>to</strong> the eng<strong>in</strong>e,” says Amjad Juma. “We are truly pleased with how the Volvo FMX has been developed with many trailblaz<strong>in</strong>g features; we have <strong>set</strong> the bar for what will be considered as the ideal truck for construction operations under <strong>to</strong>ugh climate and road conditions <strong>in</strong> Qatar,” he adds. “Hav<strong>in</strong>g just <strong>in</strong>troduced the FMX two months back, we have been amazed by the cus<strong>to</strong>mer’s positive response after Local news Volvo Trucks expand<strong>in</strong>g market presence <strong>in</strong> Qatar Domasco-Volvo Trucks has unveiled the all-new Volvo FMX l<strong>in</strong>e at a gather<strong>in</strong>g, attended by construction company decision-makers they have had the chance <strong>to</strong> test drive the trucks dur<strong>in</strong>g the launch event at QPMC yard <strong>in</strong> Lusail. “The idea was <strong>to</strong> take the cus<strong>to</strong>mer on site and beh<strong>in</strong>d the wheel so they could personally experience how the truck performs <strong>in</strong> actual work<strong>in</strong>g conditions,” Juma says. “The first order of FMX trucks has been f<strong>in</strong>alized even before the shipment docked <strong>in</strong><strong>to</strong> port and judg<strong>in</strong>g by the <strong>in</strong>terest of the market we are geared <strong>to</strong> optimize our service support and grow Volvo Truck’s market share <strong>in</strong> Qatar.”
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