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111. WHO IDEATES?• Age: negatively related to ideation• Tenure: +1 year • odds employee ideates ↑ 1.9% (average = 10%)• if ideates, # ideas ↑ 0.2 (average = 1.5)• tenure effect 8× > age effect … “client human capital” important• Gender• no effect on odds of ideation• men who ideate submit 0.2 fewer ideas; 10% higher acceptance• +1 Level: ideate more; higher value & implementation• +1 author: odds accepted 7% higher; higher $ value